4.7/5

Shopify App Store

DTC founders & experts

5/5

Trustpilot

4.7/5

Shopify App Store

5/5

Trustpilot

DTC founders & experts

TrueROAS vs EveryAttribution Tool

118 tools compared on price, contract, and what they do for your ads.

In two minutes you will know which tool fits your store, what it really costs for a store your size, and whether it tells Meta and Google about your real sales so your ads get better.

4.7/5 on4.7/5 from 82 reviews on theShopify App Store

Get Started Free

Free under $10k/mo

Setup in 3 minutes · Cancel anytime

Supports all your favourite platforms

Head to head

The tools you are probably shortlisting

What each tool costs for a store your size, whether you can cancel, how it counts a sale, and what is included.

Sends data back only

Passes your sales to Meta and Google. Cannot tell you which ad made the sale.

Guesses from a pixel

A tracking pixel sees part of each customer's journey. A model guesses the rest.

Starts from real orders

Every number starts from a real Shopify order. Surveys and a model built for your store fill the gaps. This is TrueROAS.

	TrueROAS	Triple Whale	Northbeam	Hyros	Polar Analytics	WeTracked
Price for a store doing $100k/mo	$299Pro plan	$549+84%	$1,500+402%	$499est. +67%	$750+151%	$119est. -60%
Contract	Monthly, cancel anytime	12 months, 30 days' notice	Monthly on Starter, annual on Professional	Auto-renewing term, 30 days' notice	Annual discount, demo-gated	Monthly, 20% off annual
How it counts a sale	Matched to a real Shopify order	Pixel guess, filled in by a model	Pixel guess, filled in by models	Pixel and call tracking	Pixel guess, blended by a model	Does not count sales, only forwards them
Sends your sales back to Meta & Google
Shows which ad made the sale						no
Manage ads inside the tool			Limited	Limited	Limited	no
Incrementality AI: shows if an ad really added sales		Not public		Not public	Not public	no
Works with ChatGPT or Claude		Read-only	Read-only			Not public
Built-in AI assistant	Trew AI	Moby	Not public	AI Swarm	Agent suite	Not public
How often data updates	6 mins	Not public	4x daily on Starter	Not public	Not public	Not public
Free plan	Under $10k/mo revenue		no	no	no	no
Included features	7 of 7	6 of 7	5 of 7	5 of 7	5 of 7	1 of 7
	See pricing	vs Triple Whale	vs Northbeam	vs Hyros	vs Polar Analytics	vs WeTracked

List prices from each vendor's public pricing page, against TrueROAS Pro at $299 for a store doing $100k/mo. “est.” is our estimate from the vendor's published tiers, so ask them for a quote. “Not public” means the vendor does not document that feature, and it does not count as included.

Sources: Triple Whale: Triple Whale public APIs · Triple Whale: Triple Whale MCP · Triple Whale: How the Triple Pixel works · Northbeam: Northbeam Data Export API · Northbeam: Northbeam MCP (Admetrics review) · Hyros: Hyros API docs · Hyros: Hyros MCP on GitHub · Polar Analytics: Polar MCP

What stores see after switching

Average across TrueROAS stores, 90 days after install vs before. Same numbers we show on the home page, nothing cherry-picked for this comparison.

+17.1%

ROAS Lift

Average across stores

-23.9%

Lower CPA

PMax campaigns

35-40%

EMQ Lift

Meta event match quality

4 hrs

Time Saved

Weekly, from user survey

Attribution in 2026

Others track. We triangulate.

Tracking alone drops sales to iOS, ad blockers and dead cookies. Three signals catch every one.

Tracking

Surveys

AI MMM

How it works: three signals cross-check every sale.

Other tools: 1 bucket

Sales lost

Tracking

1 bucket → most sales missed.

TrueROAS: 3 buckets

Order-verified

Tracking

Surveys

AI MMM

3 buckets → far fewer sales lost.

Ask your data anything.

One trusted source of truth, wired into the AI you already use.

TrueROAS

data layer

Claude

ChatGPT

Cursor

MCP

“Which ad should I scale?”

See your true ROAS free

The full list

All 118 tools, A to Z

Filter by type or search by name. Every name opens the full comparison.

All

Data Sendback Tools

E-commerce Attribution

General Attribution

Tool	At $100k/mo	Contract	How it counts a sale	Works with AI	Compare
TrueROAS	$299Pro plan	Monthly, cancel anytime	Order-verified, cross-checked with surveys and a per-store model		See pricing
Addingwell Data Sendback Tools	Not public	Monthly, annual on Enterprise	Not public	Not public	vs Addingwell
Admetrics E-commerce Attribution	$229est. -23%	Monthly, 21-day trial	Own tracking plus multi-touch models		vs Admetrics
AdPage Data Sendback Tools	$299est. same	Annual	Server-side GTM tracking plus marketing mix modeling	Community	vs AdPage
AdTrace Data Sendback Tools	Not public	Monthly, billed every 30 days	Not public	Not public	vs AdTrace
Adtriba General Attribution	$600est. +101%	Not public	Marketing mix modeling and data-driven MTA	Not public	vs Adtriba
AF Pixel by Avantify Data Sendback Tools	$4.99-98%	Monthly or annual	Not public	Not public	vs AF Pixel by Avantify
Aimerce E-commerce Attribution	$499+67%	Monthly, 30-day trial	First-party pixel, server-side sendback	Not public	vs Aimerce
Alvie General Attribution	€3,000+903%	Monthly billing, no trial	Regression-based attribution, no user-level data	Not public	vs Alvie
Analyzify E-commerce Attribution	$145-52%	Monthly, dashboard on yearly only	Server-side pixel into GA4 and ad platforms	Not public	vs Analyzify
AnyTrack Data Sendback Tools	$150est. -50%	Monthly or annual, 14-day trial	UTM and click-ID attribution	Not public	vs AnyTrack

Start Free Trial

14-day free trial · Setup in 3 minutes · Nothing changes in your ad accounts · Cancel anytime

Privacy Terms GDPR Docs

What you get that most of the list does not

Verified orders, sendback to the ad platforms and a place to act on it. The same three things we lead with on the home page.

One Clear Source of Truth

See which ads drive sales, not just clicks

Result: -35% lower CPA

Track Reality. Feed Ad AI.

Optimize Facebook & Google AI faster.

Result: +17.1% ROAS on average

Scale Winners. Cut Losers.

It's surprisingly easy with good data.

Result: +27% ROAS in 1-2 months

Safe for Your Store

GDPR

100% privacy-friendly tracking that follows all GDPR, CCPA, and PECR regulations.

No consent popups needed

SETUP TIME

Complete your setup in 3 minutes with our guided installation process.

No developer needed

PERFORMANCE

Zero impact on your store's speed or performance - we run everything on our servers.

No site slowdowns

PIXELS

Works alongside your existing pixels, enhancing them without replacing anything.

No disruption to ad accounts

Do you fit the TrueROAS Profile?

DTC Brands

You want to scale your ads
You waste budget on testing not yielding results
Can't sleep knowing your ROAS is wrong
You spend at least $1000/month on ads

Ad Agencies

Want to wow clients with transparent, accurate reporting
Wasting hours on manual data compilation & analysis
Want to retain clients longer with provable results
Need a stronger brand with our white-labeled dashboards

🚀 Built for e-commerce. Loved by agencies. Trusted by brands.

🏆 Built for E-commerce

⚡ Fast Implementation

"Meta said 1.5 ROAS. TrueROAS showed 4.5. I almost turned off a winner."

"Very good app. I almost turned off an ad set that had a 4.5 ROAS because Meta tracked not all of the sales and had a Meta 1.5 ROAS."

LederKur

Shopify store, Germany. Verified review

Why I Built TrueROAS

I was data-driven without truthful data, and it was a prison for growth.

"I ran my own stores and Meta's numbers never matched Shopify's. As a data scientist, I couldn't accept making budget decisions on data I knew was wrong. So I wrote the TrueROAS algorithm myself, from a basement in Stockholm. It is still the core of the product today. The goal is simple: give every store the attribution accuracy of a data team, at a price that pays for itself many times over."

Rasmus Arvidsson, Founder of TrueROAS

Stop Paying for Conversions That Never Happened

1,000+ stores already switched to real numbers.

When will you?

Start Free Trial →

14-day free trialCancel anytime

Privacy Terms GDPR Docs

People who rely on TrueROAS every day

Major improvements in 2 months

– Kit Walsh

$8500 extra revenue

– XFactor Advertising Ad Agency

Worth 10x what we paid

– Roger Andersson

Not sure? We got all your answers right here.

Who is this for?

E-commerce advertisers using Shopify, WooCommerce or any other platform with custom integration. Perfect for store owners to manage their revenue streams, and ad agencies to manage multiple accounts.

How can TrueROAS track better?

The True Tracking algorithm can see the entire customer journey more clearly (using advanced machine learning to match all the users cookies, browsers, IP, and much more).

Then, as every little data point is saved the AI can reprocess all of your data with an attribution model built for eCom stores like yours, even if your customer first visited 6 months ago.

This data is then presented to you, connected to the exact ad (or source), so you don't have to go back and forth between ads manager or other tools.

Finally you can scale with confidence.

Payment methods

TrueROAS accepts all major cards, including bank transfer, Klarna, Paypal, Link and a bunch of other methods.

How can I know the tracking REALLY is accurate?

You can see every customer journey and refer it back to the exact order number in your store. Never doubt if a conversion is "real" again.

What if I have multiple stores (or clients)?

Switch between ad accounts and stores in 2 clicks.

Do I manage ads in TrueROAS or Ads Manager?

TrueROAS have its own ads manager, showing all your ads AND other sources of your purchases in your store.

Can I use multiple pixels?

Yes, you can use an infinite amount of pixels.

⏰ How long to get started?

To set up tracking for your store you need around 4 minutes.
When you used our 1-click Facebook log in, your setup is already 33% done.

When can I start seeing results

From the day you install TrueROAS you can start seeing results already 48h afterwards. So you can get accurate tracking for free during our 7 day trial, no strings attached.

Does TrueROAS support my store currency?

TrueROAS uses whatever currency your store and ad account are using.

Is the installation technical?

If you can copy-paste, you got this. We have on-hand chat support and availability to book call with an attribution expert, just in case your setup is custom in some way.

📧 Can I track email or other sources (like Google, TikTok or Pinterest)?

Yes. TrueROAS AI intelligently calculates where the user came from based on multiple data points.

Does this solve the iOS tracking issues?

No. However, if you're using TrueROAS you're doing everything possible. Connecting every available data point, to make sure you don't miss a thing.

Go deeper

Comparing tools? Use the five questions

Five-minute lessons, written by the founder, no jargon.

All 20 lessons

5 min

How to Choose an Attribution Tool

The five questions that separate the tools.

4 min

Switching to TrueROAS

What changes in week one, and why your numbers look different.

5 min

Why Meta, Google, GA4 and Shopify Never Match

Which number to trust for which decision.

Got all your questions answered?

Start Your Free Trial Now

Free under $10k/mo•Plans from $39/mo →

Every comparison

All TrueROAS comparisons, A to Z

118 head-to-head pages, each one covering pricing, setup, what the tool does well and where TrueROAS is the better fit.

Data Sendback Tools (39)

Tools focused on sending conversion data back to ad platforms

General Attribution (52)

Attribution tools serving e-commerce and other verticals

Free Guide

Best Performing Meta Audiences for Andromeda

Enter Email Address

TrueROAS vs EveryAttribution Tool

118 tools compared on price, contract, and what they do for your ads.

The tools you are probably shortlisting

What stores see after switching

+17.1%

ROAS Lift

-23.9%

Lower CPA

35-40%

EMQ Lift

4 hrs

Time Saved

Others track. We triangulate.

All 118 tools, A to Z

What you get that most of the list does not

One Clear Source of Truth

Track Reality. Feed Ad AI.

Scale Winners. Cut Losers.

Safe for Your Store

GDPR

SETUP TIME

PERFORMANCE

PIXELS

Do you fit the TrueROAS Profile?

DTC Brands

Ad Agencies

🚀 Built for e-commerce. Loved by agencies. Trusted by brands.

🏆 Built for E-commerce

⚡ Fast Implementation

"Meta said 1.5 ROAS. TrueROAS showed 4.5. I almost turned off a winner."

Why I Built TrueROAS

Stop Paying for Conversions That Never Happened

1,000+ stores already switched to real numbers.

People who rely on TrueROAS every day

Not sure? We got all your answers right here.

Got all your questions answered?

All TrueROAS comparisons, A to Z

Data Sendback Tools (39)

E-commerce Attribution (27)

General Attribution (52)

Best Performing Meta Audiences for Andromeda