4.8/5
Shopify App Store
DTC founders & experts
4.5/5
Trustpilot
4.8/5
Shopify App Store
4.5/5
Trustpilot
Polar Wants a Demo. TrueROAS Wants 3 Minutes.
See which ad made each sale, at less than half the price.
Polar: book a demo, pricing grows with your sales. TrueROAS: see the ad behind each sale and send real sales to Meta and Google.
E-commerce attribution for Shopify & WooCommerce
Setup in 3 minutes · Cancel anytime · See live demo
Supports all your favourite platforms
TrueROAS vs Polar Analytics at a glance
TrueROAS is an alternative to Polar Analytics for Shopify and WooCommerce stores. It shows which ad made each sale, then sends the real sales to Meta and Google, so your ads improve.
For a store doing $100k a month, Polar Analytics lists at $750 a month (Core Plan, $0 to $5M GMV), against $299 for TrueROAS Pro. TrueROAS is free under $10k a month in revenue.
. Prices and features checked Oct 2026.
What you pay
Same store. Less than half the price.
What a year costs a store doing $100k a month, at list price.
What a year costs a store doing $100k a month, at list price. Polar, Core Plan: $750 a month, $9,000 a year (book a demo). TrueROAS, Pro plan: $299 a month, $3,588 a year (keeps your UTMs).
"Other attribution tools are at least 3X the cost, often with bloated features that you won't use."
List prices for a store doing $100k a month ($1.2M a year in sales): Polar pricing (Core Plan, up to $5M a year, Oct 2026) and ours. Polar gives 2 months free if you prepay a year.
What you keep
AI and MCP. Built on real orders.
Polar has AI and MCP, and so does TrueROAS: chat, agent alerts, and MCP for Claude and ChatGPT.
Example: asked which ads brought new customers last week, Trew AI checks 25 Shopify orders and answers Summer Sale #12 with 14 new customers ($1,960), UGC Hook v3 with 9 ($1,170) and Retargeting 7d with 2 ($240). Then an agent flags the ad set Broad Audience 3: Meta reports 6 sales, Shopify has 0, and it spent $420 this week.
- Trew AI chat on your data
- Agents that flag what needs action
- MCP for Claude, ChatGPT and Cursor (Pro)
In their words
Why brands leave Polar
Verbatim from public reviews, 2025 and 2026.
"The pricing communicated when installing the app via Shopify was completely different from the one provided by sales"
"it can take up to a week to hear back from the Polar team."
"I also find the break in connectors more frequent than I would like."
Polar scores 4.9 on the Shopify App Store (116 reviews) and 4.7 on G2 (23 reviews), Oct 2026.
Who should stay on Polar
Honest fit check. Stay if:
You need a data warehouse
with SQL, cohorts, margins and many connectors.
Your team runs on Polar's agents
through its MCP or the Operator in Slack.
You sell in many channels
or above $10M a year, and run geo-lift tests.
Switching
Run both. See your ads on day one.
We read the UTMs you already use, so nothing changes in your ads while you compare.
Switching in three steps. Day 0: install TrueROAS next to Polar in 3 minutes and keep both running. Day 1: look at your first day (Shopify orders Loaded). Polar: Still learning. TrueROAS: Orders matched. Day 14: keep the one that fits and cancel the other.
Polar's tracking needs about two weeks of data before attribution is reliable, does not look backwards, and is not part of its free trial (Polar help).
What changes once every sale is verified
Average across TrueROAS stores, 90 days after install vs before.
+17.1%
ROAS Lift
Average across stores
-23.9%
Lower CPA
PMax campaigns
35-40%
EMQ Lift
Meta event match quality
4 hrs
Time Saved
Weekly, from user survey
Polar Analytics vs TrueROAS, feature by feature
What each tool does with each sale, what you can do with the data, and what it costs a store your size.
Last click only WeTracked | BEST VALUE  TrueROAS | Book a demo Polar Analytics | |
|---|---|---|---|
| What it costs | |||
| Pricing starts at | $49/mo (500 orders) | Free under $10k/mo, then from $99 | $750/mo (GMV-scaled) |
| Price for a store doing $100k/mo | $149-50% vs TrueROAS | $299Pro plan | $750+151% vs TrueROAS |
| Contract | Monthly, 20% off annual | Monthly or yearly | Monthly, 2 months free on annual |
| Where the numbers come from | |||
| Where its numbers come from | Forwards real orders, reports last click | Every number starts from a real Shopify order | Own pixel, rule-based models (first click by default) |
| Counts a sale only if a real Shopify order exists | Not public | YesOrder-verified | No |
| Sends your sales back to Meta & Google | Yes | YesMeta CAPI + Google enhanced conversions | Yes |
| What you can see | |||
| Shows which ad made each sale | YesLast click, UTM tags only | YesChannel, campaign, ad and creative | Yes |
| Customer journey on every order | Not public | YesEvery order | Not public |
| Attribution per product | Not public | YesPro plan | Not public |
| Lifetime value per channel | Not public | YesPro plan | Not public |
| Post-purchase survey built in | Not public | YesOne question, every order | Not public |
| What you can do with the data | |||
| Manage ads inside the tool | No | YesLimited | |
| AI assistant on your data | Not public | YesTrew AI, plus agents on your data | YesAgent suite |
| Works with Claude, ChatGPT and Cursor (MCP) | Not public | YesPro plan | YesRead-only |
| Shows if an ad really added sales | Not public | YesIncremental Attribution | Yes |
| How often data updates | Real time | ⚡ 6 mins | Shopify 15-30 min, attribution hourly or daily |
| Included features | 2 of 11 | 11 of 11 | 6 of 11 |
List prices from each vendor's public pricing page, against TrueROAS Pro at $299 for a store doing $100k/mo. “est.” is our estimate from the vendor's published tiers. “Not public” means the vendor does not document that feature, and it does not count as included.
Sources: WeTracked: WeTracked reporting help · Polar Analytics: Polar MCP · Polar Analytics: Polar pricing (in app) · Polar Analytics: Polar data syncs
What would that lift mean for your store?
The average gain across TrueROAS stores, applied to your ad spend. Move the slider to see it in dollars.
Monthly Ad Spend
$15,000
Monthly
+$3,300
Annual
+$39,600
Based on +$0.22 per $1 ad spend
Don't just take our word for it
Every quote links to the original review on the Shopify App Store or Trustpilot.
Marius
Ad Agency$150K+ ad spend/month
Soon three years with TrueROAS and still happy with it!
Varius
Founder @ PLSFIX$80K+ revenue/month
2 months and big results
LederKur
GermanyVery good app. I almost turned off an ad set that had a 4.5 ROAS because Meta tracked not all of the sales and had a Meta 1.5 ROAS.
League Outfitters
United StatesDefinitely worth the cost. Other attribution tools are at least 3X the cost, often with bloated features that you won't use. TrueROAS is the perfect balance for ecom brands.
Ziga Istenic
SloveniaA complete overview of all marketing channels we use, easy to implement and a great pricing structure. Honestly in my opinion the best analytics platform.
Jawliner USA
United StatesI have tested this tool for 2 months against another very expensive tracking tool, Hyros, and TrueROAS gives me the same 100% tracking.
See how it works 👀
Meta says one thing. Shopify says another. TrueROAS triangulates both, plus server-side signals, to show you which ads actually drove revenue.
- See which ads actually drove sales, verified against Shopify orders
- Find the conversions Meta and Google are both claiming credit for
- Feed verified data back to Meta & Google so their AI targets better
- Get triangulated attribution from 3 data sources in under 6 minutes
Stop Paying for Conversions That Never Happened
1,000+ stores already switched to real numbers.
When will you?
Start Free Trial →Still comparing TrueROAS vs Polar Analytics? We got all your answers right here.
How much will I save?
Polar's Core Plan is $750 a month for brands up to $5M a year in sales ($9,000 a year), with 2 months free if you prepay a year. TrueROAS Pro is $299 a month for a store doing $100k a month. TrueROAS is free under $10k a month in revenue.
Will I lose AI or MCP if I leave Polar?
No. TrueROAS has Trew AI chat, agents that flag what needs your attention, and MCP (Pro plan) for Claude, ChatGPT and Cursor.
Do I need a demo?
No. Install TrueROAS from the Shopify App Store and you are live in 3 minutes. Polar's plan buttons all say "Book a demo".
How soon will I see which ads work?
TrueROAS loads your recent orders on day one. Polar's own help center says its tracking needs about two weeks of data before attribution is reliable, and it does not track backwards.
Can I test attribution in the free trial?
Yes. The TrueROAS 14-day free trial runs on your real orders. Polar's tracking is not available during its 7-day free trial.
Does TrueROAS replace a data warehouse?
No. TrueROAS shows which ads make your sales and sends real sales to Meta and Google. If you need SQL, a warehouse and dozens of connectors, Polar is built for that.
Does TrueROAS send sales back to Meta and Google?
Yes. Real sales go to Meta and Google, so their bidding learns from real orders. It is included on Pro for one store, and an add-on ($49/mo) on Basic.
Go deeper
Comparing tools? Use the five questions
Five-minute lessons, written by the founder, no jargon.