Your margin
40%
Break-even ROAS
2.5×
1 ÷ 40% = 2.5. Below that, your ads lose money.
No sign-up
Break-even ROAS calculator
Find the lowest ROAS where your ads still make money, and the ROAS to aim for.
Free tools for more profitable ads
Guides, calculators and checks for Shopify and WooCommerce brands on Meta and Google ads.
Free guide
7 Steps to 17% Higher ROAS
Same ad budget, more real sales. An 8-minute read for Shopify brands on Meta and Google ads.
- See what your ads really sold
- Spot the ROAS that hides a loss
- Know what to scale, cap or pause
17% is the average ROAS lift across TrueROAS stores, 90 days after install vs the 90 days before. Your result will vary.
Check your numbers
Free tools that work in your browser, right now.
What it checks
Meta Conversions API setup
Purchases counted twice
Ads Manager vs real sales
Free with your email
Tracking audit
Enter your store and answer a few questions. See where your tracking misses sales, and how to fix it.
?utm_source=facebook
&utm_campaign={{campaign.name}}
&utm_content={{ad.name}}
No sign-up
UTM builder
Ready-made tags for Meta, TikTok and Google ads, so you can see which ad each visit came from.
Plan ahead and learn the basics
Know when each sale starts, and why your ad numbers never match.
14
Feb
Valentine's Day
Start campaigns by 18 Jan
26
Nov
Black Friday
Start campaigns by 15 Oct
25
Dec
Christmas Day
Start campaigns by 1 Nov
Free with your email
Holiday Sales Calendar 2027
114 sales dates across the US, Europe and Asia, each with the day to start your campaigns.
Why Ad Platforms Over-Report
5-minute lesson
iOS 14 and Signal Loss
6-minute lesson
Last Click and Brand Search
4-minute lesson
No sign-up
Ad tracking, explained
20 short lessons on why Meta, Google and Shopify never agree on your sales, and what to do about it.
Stop Paying for Conversions That Never Happened
1,000+ stores already switched to real numbers.
When will you?
Start Free Trial →14-day free trialCancel anytime