4.8/5
Shopify App Store
DTC founders & experts
4.5/5
Trustpilot
4.8/5
Shopify App Store
4.5/5
Trustpilot
Wicked Reports for Funnels. TrueROAS for Shopify.
See which ad made each sale, then Meta and Google get the real sales
Wicked Reports: built for funnels, Meta feed costs extra. TrueROAS: shows the ad behind each sale, then sends the real sales to Meta and Google, so your ads improve.
E-commerce attribution for Shopify & WooCommerce
Setup in 3 minutes · Cancel anytime · See live demo
Supports all your favourite platforms
TrueROAS vs Wicked Reports at a glance
TrueROAS is an alternative to Wicked Reports for Shopify and WooCommerce stores. It shows which ad made each sale, then sends the real sales to Meta and Google, so your ads improve.
For a store doing $100k a month, Wicked Reports lists at $499 a month (Measure plan), against $299 for TrueROAS Pro. TrueROAS is free under $10k a month in revenue.
. Prices and features checked Oct 2026.
What you pay
Same store. Less than half the price.
What a store doing $100k a month pays to send real sales to Meta, at list price.
What a year costs a store doing $100k a month, at list price. Wicked Reports, Measure plan: $499 a month, $5,988 a year (30 days' notice to cancel). With Meta sendback (Advanced Signal): $698 a month, $8,376 a year. TrueROAS, Pro plan: $299 a month, $3,588 a year (keeps your UTMs).
"Other attribution tools are at least 3X the cost, often with bloated features that you won't use."
List prices for a store doing $100k a month ($1.2M a year): Wicked Reports pricing (Measure plan, up to $2.5M a year, Oct 2026) and ours. Advanced Signal, Wicked's Meta sendback, is $199 a month on Measure (source).
What you get
AI in the app. Not a $199 add-on.
Wicked's 5 Forces AI is a paid report on its Measure plan. TrueROAS has chat, agent alerts and MCP for Claude and ChatGPT.
Example: asked which ads brought new customers last week, Trew AI checks 25 Shopify orders and answers Summer Sale #12 with 14 new customers ($1,960), UGC Hook v3 with 9 ($1,170) and Retargeting 7d with 2 ($240). Then an agent flags the ad set Broad Audience 3: Meta reports 6 sales, Shopify has 0, and it spent $420 this week.
- Trew AI chat on your data
- Agents that flag what needs action
- MCP for Claude, ChatGPT and Cursor (Pro)
5 Forces AI is $199 a month on Measure and Scale (pricing). Wicked Reports also has an MCP for Claude and ChatGPT (Wicked help).
Why the numbers differ
Every order counted. Not every order explained.
One example week. Sales Wicked's tracking cannot tie to a click get no source.
Example week: Shopify records 6 orders worth $690. Wicked Reports's totals match Shopify, but the 2 orders its tracking missed show no ad (Unattributed). TrueROAS matches all 6 orders, $690 like Shopify, shows the ad behind each one and sends them to Meta and Google.
You can't scale an ad you can't see. TrueROAS shows the ad behind every order.
Sample data. Wicked Reports says the average account attributes 60 to 70% of new sales and counts 60% as healthy (Wicked help).
Who should stay on Wicked Reports
Honest fit check. Stay if:
You sell subscriptions
and run on cohort and lifetime value reports.
You sell on Amazon too
and want Amazon revenue in the same reports.
Your leads close in a CRM
like Keap, HubSpot or Salesforce, or in funnels.
Switching
Run both. Keep the one that shows the ad.
We read the UTMs you already use, so nothing changes in your ads while you compare.
Switching in three steps. Day 0: install TrueROAS next to Wicked Reports in 3 minutes and keep both running. Day 1: open the same order in both (Order #4823 $150). Wicked Reports: Unattributed. TrueROAS: Summer Sale. Day 14: keep the one that shows the ad and cancel the other.
Wicked Reports renews unless you give written notice 30 days before your billing period ends (terms). Start comparing before you send it.
What changes once every sale is verified
Average across TrueROAS stores, 90 days after install vs before.
+17.1%
ROAS Lift
Average across stores
-23.9%
Lower CPA
PMax campaigns
35-40%
EMQ Lift
Meta event match quality
4 hrs
Time Saved
Weekly, from user survey
Wicked Reports vs TrueROAS, feature by feature
What each tool does with each sale, what you can do with the data, and what it costs a store your size.
Last click only WeTracked | BEST VALUE  TrueROAS | CAPI costs extra Wicked Reports | |
|---|---|---|---|
| What it costs | |||
| Pricing starts at | $49/mo (500 orders) | Free under $10k/mo, then from $99 | $499/mo (revenue-banded) |
| Price for a store doing $100k/mo | $149-50% vs TrueROAS | $299Pro plan | $499+67% vs TrueROAS |
| Contract | Monthly, 20% off annual | Monthly or yearly | Monthly, 30 days' notice, no trial |
| Where the numbers come from | |||
| Where its numbers come from | Forwards real orders, reports last click | Every number starts from a real Shopify order | UTM and click-ID attribution |
| Counts a sale only if a real Shopify order exists | Not public | YesOrder-verified | No |
| Sends your sales back to Meta & Google | Yes | YesMeta CAPI + Google enhanced conversions | Yes |
| What you can see | |||
| Shows which ad made each sale | YesLast click, UTM tags only | YesChannel, campaign, ad and creative | Yes |
| Customer journey on every order | Not public | YesEvery order | Yes |
| Attribution per product | Not public | YesPro plan | No |
| Lifetime value per channel | Not public | YesPro plan | Yes |
| Post-purchase survey built in | Not public | YesOne question, every order | No |
| What you can do with the data | |||
| Manage ads inside the tool | No | YesLimited | |
| AI assistant on your data | Not public | YesTrew AI, plus agents on your data | Yes5 Forces AI report (add-on) |
| Works with Claude, ChatGPT and Cursor (MCP) | Not public | YesPro plan | Yes |
| Shows if an ad really added sales | Not public | YesIncremental Attribution | No |
| How often data updates | Real time | ⚡ 6 mins | Not public |
| Included features | 2 of 11 | 11 of 11 | 7 of 11 |
List prices from each vendor's public pricing page, against TrueROAS Pro at $299 for a store doing $100k/mo. “est.” is our estimate from the vendor's published tiers. “Not public” means the vendor does not document that feature, and it does not count as included.
Sources: WeTracked: WeTracked reporting help · Wicked Reports: Wicked Reports MCP page
What would that lift mean for your store?
The average gain across TrueROAS stores, applied to your ad spend. Move the slider to see it in dollars.
Monthly Ad Spend
$15,000
Monthly
+$3,300
Annual
+$39,600
Based on +$0.22 per $1 ad spend
Don't just take our word for it
Every quote links to the original review on the Shopify App Store or Trustpilot.
Marius
Ad Agency$150K+ ad spend/month
Soon three years with TrueROAS and still happy with it!
Varius
Founder @ PLSFIX$80K+ revenue/month
2 months and big results
LederKur
GermanyVery good app. I almost turned off an ad set that had a 4.5 ROAS because Meta tracked not all of the sales and had a Meta 1.5 ROAS.
League Outfitters
United StatesDefinitely worth the cost. Other attribution tools are at least 3X the cost, often with bloated features that you won't use. TrueROAS is the perfect balance for ecom brands.
Ziga Istenic
SloveniaA complete overview of all marketing channels we use, easy to implement and a great pricing structure. Honestly in my opinion the best analytics platform.
Jawliner USA
United StatesI have tested this tool for 2 months against another very expensive tracking tool, Hyros, and TrueROAS gives me the same 100% tracking.
See how it works 👀
Meta says one thing. Shopify says another. TrueROAS triangulates both, plus server-side signals, to show you which ads actually drove revenue.
- See which ads actually drove sales, verified against Shopify orders
- Find the conversions Meta and Google are both claiming credit for
- Feed verified data back to Meta & Google so their AI targets better
- Get triangulated attribution from 3 data sources in under 6 minutes
Stop Paying for Conversions That Never Happened
1,000+ stores already switched to real numbers.
When will you?
Start Free Trial →Still comparing TrueROAS vs Wicked Reports? We got all your answers right here.
How much will I save?
For a store doing $100k a month ($1.2M a year), Wicked Reports' Measure plan is $499 a month. Sending real sales to Meta (Advanced Signal) adds $199, so $698. TrueROAS Pro is $299 a month with Meta and Google sendback included. That is $4,788 a year less. TrueROAS is free under $10k a month in revenue.
Why do so many sales have no source in Wicked Reports?
Wicked Reports pulls every Shopify order, but a sale only gets a source when its tracking caught a click with UTMs. Its own help center says the average account attributes 60 to 70% of new sales and counts 60% as healthy. TrueROAS starts from the Shopify order and matches each one to the ad or channel behind it.
How do I cancel Wicked Reports?
Send written notice by ticket or email at least 30 days before your billing period ends. Later notice renews the plan for another period, and unused time is not refunded. Start TrueROAS a few weeks before that date: it reads the UTMs you already use, so you can compare both before you decide.
Does Wicked Reports have a free trial?
No. The first month is charged at checkout. Wicked offers a 3x guarantee instead: if your logged decisions do not reach three times your fee within 90 days, it stays free until they do. TrueROAS starts with a 14-day free trial.
Does TrueROAS send sales back to Meta and Google?
Yes. Real sales go to Meta and Google, so their bidding learns from real orders. It is included on Pro for one store, and an add-on ($49/mo) on Basic. On Wicked's Measure and Scale plans, Meta sendback (Advanced Signal) is a $199 a month add-on.
Does TrueROAS have AI like Wicked Reports?
Yes. Trew AI chat answers questions in the app, agents flag what needs your attention, and MCP (Pro plan) works in Claude, ChatGPT or Cursor. Wicked Reports has an MCP for Claude and ChatGPT, and its 5 Forces AI report is a $199 a month add-on below the Maximize plan.
How fresh is the data?
TrueROAS refreshes every 6 minutes. Wicked Reports updates its main reports once a day, around 12:00 UTC, and its Live Data report refreshes about every 30 minutes on supported setups.
Go deeper
Comparing tools? Use the five questions
Five-minute lessons, written by the founder, no jargon.