4.8/5
Shopify App Store
DTC founders & experts
4.5/5
Trustpilot
4.8/5
Shopify App Store
4.5/5
Trustpilot
WeTracked Sends Data. TrueROAS Shows What It Means.
See which ad made each sale. Meta and Google get the real sales, so your ads improve
WeTracked: sends sales back, reports the last click with UTM tags. TrueROAS: shows the ad behind each sale, then sends the real sales to Meta and Google, so ads improve.
E-commerce attribution for Shopify & WooCommerce
Setup in 3 minutes · Cancel anytime · See live demo
Supports all your favourite platforms
TrueROAS vs WeTracked at a glance
TrueROAS is an alternative to WeTracked for Shopify and WooCommerce stores. It shows which ad made each sale, then sends the real sales to Meta and Google, so your ads improve.
WeTracked costs less: $149 a month for a store doing $100k a month (Business plan, 3,000 orders), against $299 for TrueROAS Pro. TrueROAS is free under $10k a month in revenue.
. Prices and features checked Oct 2026.
What you see
WeTracked feeds Ads Manager. TrueROAS shows you the order.
One example week. Both send every order to Meta and Google.
Example week: Shopify records 6 orders worth $690. WeTracked sends all 6 and credits each sale to its last click only, such as Google for an order that started with a Meta ad. TrueROAS matches all 6 orders, $690 like Shopify, shows the ad behind each one and sends them to Meta and Google.
Its own report credits the last click, and only with a UTM tag. TrueROAS shows every touch on the way to the order.
Sample data. WeTracked's help center says its report uses last click, needs UTM tags, and that decisions belong in Ads Manager (WeTracked help). Its Creative Analytics is in beta (source).
Ask your data
Ask in plain English. Get answers from real orders.
WeTracked's plans list no AI chat or MCP. TrueROAS has chat, agent alerts and MCP for Claude and ChatGPT.
Example: asked which ads brought new customers last week, Trew AI checks 25 Shopify orders and answers Summer Sale #12 with 14 new customers ($1,960), UGC Hook v3 with 9 ($1,170) and Retargeting 7d with 2 ($240). Then an agent flags the ad set Broad Audience 3: Meta reports 6 sales, Shopify has 0, and it spent $420 this week.
- Trew AI chat on your data
- Agents that flag what needs action
- MCP for Claude, ChatGPT and Cursor (Pro)
WeTracked's plan features as listed on its pricing page (Oct 2026).
In their words
WeTracked reviews well. These complaints still come up.
Verbatim from public reviews in 2026.
"The platform appears to count orders that were never actually tracked by their system, inflating results and creating completely misleading reports."
"We reached out by email in advance to raise concerns about exceeding our 500-order limit... resulting in a $100 overage fee."
"not upto the mark, reporting seems inconsistent. High ROAS in trial period after that saw drop in ROAS."
WeTracked scores 4.7 on Trustpilot (1,057 reviews) and 4.7 on the Shopify App Store (131 reviews), Oct 2026.
Who should stay on WeTracked
Honest fit check. Stay if:
You only need sales sent back
at the lowest price, and you read results in Ads Manager.
You advertise beyond Meta and Google
on TikTok, Snapchat, Pinterest or X.
You run funnels or several stores
on Funnelish, CheckoutChamp or Checkify.
Switching
Run both. Keep the one that shows the path.
We read the UTMs you already use, so nothing changes in your ads while you compare.
Switching in three steps. Day 0: install TrueROAS next to WeTracked in 3 minutes and keep both running. Day 1: open the same order in both (Order #4821 $120). WeTracked: Last click: Google. TrueROAS: Meta ad, then Google. Day 14: keep the one that shows the path and cancel the other.
WeTracked is cheaper for a store doing $100k a month: $149 on its Business plan (pricing), against $299 for TrueROAS Pro. The difference buys the ad behind every order, customer journeys, AI and MCP.
What changes once every sale is verified
Average across TrueROAS stores, 90 days after install vs before.
+17.1%
ROAS Lift
Average across stores
-23.9%
Lower CPA
PMax campaigns
35-40%
EMQ Lift
Meta event match quality
4 hrs
Time Saved
Weekly, from user survey
WeTracked vs TrueROAS, feature by feature
What each tool does with each sale, what you can do with the data, and what it costs a store your size.
Last click only WeTracked | BEST VALUE  TrueROAS | 12-month contract Triple Whale | |
|---|---|---|---|
| What it costs | |||
| Pricing starts at | $49/mo (500 orders) | Free under $10k/mo, then from $99 | Free plan, then from $219/mo |
| Price for a store doing $100k/mo | $149-50% vs TrueROAS | $299Pro plan | $549+84% vs TrueROAS |
| Contract | Monthly, 20% off annual | Monthly or yearly | 12 months, 30 days' notice |
| Where the numbers come from | |||
| Where its numbers come from | Forwards real orders, reports last click | Every number starts from a real Shopify order | Pixel guess, filled in by a model |
| Counts a sale only if a real Shopify order exists | Not public | YesOrder-verified | No |
| Sends your sales back to Meta & Google | Yes | YesMeta CAPI + Google enhanced conversions | Yes |
| What you can see | |||
| Shows which ad made each sale | YesLast click, UTM tags only | YesChannel, campaign, ad and creative | Yes |
| Customer journey on every order | Not public | YesEvery order | Yes |
| Attribution per product | Not public | YesPro plan | Yes |
| Lifetime value per channel | Not public | YesPro plan | Yes |
| Post-purchase survey built in | Not public | YesOne question, every order | Yes |
| What you can do with the data | |||
| Manage ads inside the tool | No | YesAll platforms | |
| AI assistant on your data | Not public | YesTrew AI, plus agents on your data | YesMoby |
| Works with Claude, ChatGPT and Cursor (MCP) | Not public | YesPro plan | YesRead-only |
| Shows if an ad really added sales | Not public | YesIncremental Attribution | Not public |
| How often data updates | Real time | ⚡ 6 mins | Not public |
| Included features | 2 of 11 | 11 of 11 | 9 of 11 |
List prices from each vendor's public pricing page, against TrueROAS Pro at $299 for a store doing $100k/mo. “est.” is our estimate from the vendor's published tiers. “Not public” means the vendor does not document that feature, and it does not count as included.
Sources: WeTracked: WeTracked reporting help · Triple Whale: Triple Whale public APIs · Triple Whale: Triple Whale MCP · Triple Whale: How the Triple Pixel works
What would that lift mean for your store?
The average gain across TrueROAS stores, applied to your ad spend. Move the slider to see it in dollars.
Monthly Ad Spend
$15,000
Monthly
+$3,300
Annual
+$39,600
Based on +$0.22 per $1 ad spend
Don't just take our word for it
Every quote links to the original review on the Shopify App Store or Trustpilot.
Marius
Ad Agency$150K+ ad spend/month
Soon three years with TrueROAS and still happy with it!
Varius
Founder @ PLSFIX$80K+ revenue/month
2 months and big results
LederKur
GermanyVery good app. I almost turned off an ad set that had a 4.5 ROAS because Meta tracked not all of the sales and had a Meta 1.5 ROAS.
League Outfitters
United StatesDefinitely worth the cost. Other attribution tools are at least 3X the cost, often with bloated features that you won't use. TrueROAS is the perfect balance for ecom brands.
Ziga Istenic
SloveniaA complete overview of all marketing channels we use, easy to implement and a great pricing structure. Honestly in my opinion the best analytics platform.
Jawliner USA
United StatesI have tested this tool for 2 months against another very expensive tracking tool, Hyros, and TrueROAS gives me the same 100% tracking.
See how it works 👀
Meta says one thing. Shopify says another. TrueROAS triangulates both, plus server-side signals, to show you which ads actually drove revenue.
- See which ads actually drove sales, verified against Shopify orders
- Find the conversions Meta and Google are both claiming credit for
- Feed verified data back to Meta & Google so their AI targets better
- Get triangulated attribution from 3 data sources in under 6 minutes
Stop Paying for Conversions That Never Happened
1,000+ stores already switched to real numbers.
When will you?
Start Free Trial →Still comparing TrueROAS vs WeTracked? We got all your answers right here.
Is WeTracked cheaper?
Yes. For a store doing $100k a month (about 1,100 orders), WeTracked's Business plan is $149 a month, or $119.20 a month billed yearly, for up to 3,000 orders across 5 stores. TrueROAS Pro is $299 a month and includes the ad behind every order, customer journeys, AI and MCP. TrueROAS is free under $10k a month in revenue.
Does WeTracked show which ad made each sale?
Its own report credits the last click and needs a UTM tag on every ad; sales without one show as N/A. Its help center says to make decisions in Ads Manager. A newer Creative Analytics view, in beta, shows ROAS by ad. TrueROAS shows the ad behind every Shopify order and the path that led to it.
Do I need a UTM tag on every ad?
No changes are needed. TrueROAS picks up the UTMs you already use and detects the rest automatically. WeTracked's tracking works without UTMs, but its help center says its reporting needs them to show which ad set converted.
Does TrueROAS send sales back to Meta and Google?
Yes. Real sales go to Meta and Google, so their bidding learns from real orders. It is included on Pro for one store, and an add-on ($49/mo) on Basic. WeTracked also sends to TikTok, Snapchat, Pinterest and X.
Does TrueROAS have AI?
Yes. Trew AI chat is included from the Basic plan, agents flag what needs your attention, and MCP (Pro plan) lets you ask your data in Claude, ChatGPT or Cursor. WeTracked's plans list no AI chat or MCP.
Can I run both while I compare?
Yes, with one check. WeTracked asks to be the only app sending purchases to Ads Manager, so pause one tool's Meta sending while you compare, or check in Events Manager that the two de-duplicate by order ID.
How hard is switching?
Setup takes 3 minutes and nothing changes in your ad accounts. Your recent orders load in on day one.
Go deeper
Comparing tools? Use the five questions
Five-minute lessons, written by the founder, no jargon.