Break-Even ROAS & Profitability Calculator
Know your numbers. Calculate your break-even ROAS, target ROAS, and understand exactly when your ads become profitable.
Break-Even ROAS Calculator
Enter your profit margin to find your minimum profitable ROAS
Profit Margin
%
ROAS Calculator
Calculate your Return on Ad Spend from revenue and spend
Ad Spend
$
Revenue Generated
$
Advanced Profitability Calculator
Deep dive into your unit economics and profit targets
Product Cost (COGS)
$
Selling Price
$
Monthly Ad Spend (Optional)
$
Target Monthly Profit (Optional)
$
What is Break-Even ROAS?
Break-Even ROAS (BEROAS) is the minimum Return on Ad Spend you need to achieve to cover your costs and not lose money on advertising. It's calculated using the formula:
Break-Even ROAS = 1 ÷ Profit Margin
For example, if your profit margin is 40% (0.40), your break-even ROAS is 1 ÷ 0.40 = 2.5x. This means for every $1 you spend on ads, you need to generate at least $2.50 in revenue just to break even.
Understanding your break-even ROAS is crucial for:
- Setting realistic campaign targets
- Knowing when to scale or pause ads
- Calculating true profitability
- Making data-driven budget decisions
Stop Guessing Your ROAS
TrueROAS tracks every conversion accurately, so you always know your real ROAS, not what the ad platforms tell you.
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