“27% higher ROAS in 1-2 months”
Simple, Transparent Pricing
Free under $10k/month. Above that, you only pay for the revenue TrueROAS shows you.
Monthly revenue, all stores
$100k
$40k–$100k
Billing period
Pay month to month. Switch to yearly and save about 25%.
Basic
$149
/mo
For $40k–$100k/mo in revenue
Billed monthly
$149/mo after trial · Cancel anytime
- True attribution dashboard
- Standard reports & Weekly AI report
- Ads Manager & Creative Lab
- AI chat & Post-purchase survey
- CAPI add-on, $49/mo
Pro
★ Most Popular$299
/mo
For $40k–$100k/mo in revenue
Billed monthly
$299/mo after trial · Cancel anytime
- Everything in Basic
- CAPI included for 1 store
- LTV/Product/Journey
- MCP integration
Premium
$799
/mo
For $40k–$100k/mo in revenue
Billed monthly
$799/mo after trial · Cancel anytime
- Everything in Pro
- CAPI included for up to 3 stores
- Custom attribution model
- Monthly TrueROAS review
- Monthly founder / strategist call
High Ad Spend?
$50k+/moGet priority support, dedicated account manager & custom pricing tailored to your scale.
Not on Shopify or WooCommerce?
We support all platforms with custom integration: GoHighLevel, BigCommerce, custom builds & more.
Supports all your favourite platforms
All your stores. One price.
No fee per store. Your price is based on the total revenue of all your stores.
- One store per country, one bill
- Test stores with no sales add $0
- Switch between stores in 2 clicks
Example: 4 stores
Last 30 days
yourbrand.com
US$52,000
yourbrand.de
DE$31,000
yourbrand.se
SE$12,000
New test store
Test$0
Total revenue
$95,000
1 plan, not 4
Pro, billed monthly
$299/mo
Core features
Full access from day one. CAPI is included on Pro and Premium, or $49/mo as an add-on on Basic.
First-party tracking
Recover the conversions pixels miss
E-commerce Dashboard
All your metrics in one place
Unified Ads Manager
Meta, Google, TikTok & more
Customer Journeys
See every touchpoint
Enriched data sendback
Push data to your ad manager
Unlimited Users
Invite your whole team
Unlimited Stores
No fee per store
24/7 live chat support
We're here when you need us
Order-Verified Tracking
Every conversion is matched to a real Shopify order.
14-Day Free Trial
Try risk-free for 14 days. Cancel anytime, no questions asked.
Just Install the App
No code changes needed. Install plugin and start tracking.
Done-For-You Setup
We'll install and configure everything for you (free on Max).
Proven Results
Real numbers from real stores using TrueROAS
+27%
Higher ROAS
Average increase in 1-2 months
−35%
Lower CPA
Better data = smarter optimization
3x
Scale Confidence
Scale spend knowing data is accurate
Feature by feature
What each tool does with a sale, what you can do with the data, and what it costs a store your size.
Last click only WeTracked | BEST VALUE  | 12-month contract Triple Whale | |
|---|---|---|---|
| Pricing starts at | $49/mo (500 orders) | Free under $10k/mo, then from $99 | Free plan, then from $219/mo |
| Price for a store doing $100k/mo | $149-50% vs TrueROAS | $299Pro plan | $549+84% vs TrueROAS |
| Contract | Monthly, 20% off annual | Monthly or yearly | 12 months, 30 days' notice |
| WeTracked | | Triple Whale | |
|---|---|---|---|
| Where its numbers come from | Forwards real orders, reports last click | Every number starts from a real Shopify order | Pixel guess, filled in by a model |
| Counts a sale only if a real Shopify order exists | Not public | Yes | No |
| Post-purchase survey built in | Not public | Yes | Yes |
| Shows if an ad really added sales | Not public | Yes | Not public |
| WeTracked | | Triple Whale | |
|---|---|---|---|
| Shows which ad made each sale | YesLast click, UTM tags only | YesChannel, campaign, ad and creative | Yes |
| Customer journey on every order | Not public | Yes | Yes |
| Attribution per product | Not public | YesPro plan | Yes |
| Lifetime value per channel | Not public | YesPro plan | Yes |
| How often data updates | Real time | ⚡ 6 mins | Not public |
| WeTracked | | Triple Whale | |
|---|---|---|---|
| Sends your sales back to Meta & Google | Yes | YesMeta CAPI + Google enhanced conversions | Yes |
| Manage ads inside the tool | No | Yes: Meta, Google, TikTok and Pinterest | YesAll platforms |
| AI assistant on your data | Not public | YesTrew AI | YesMoby |
| Works with Claude, ChatGPT and Cursor (MCP) | Not public | YesPro plan | YesRead-only |
| Included features | 2 of 11 | 11 of 11 | 9 of 11 |
|---|
- Included
- Not offered
- Not public
List prices from each vendor's public pricing page, against TrueROAS Pro at $299 for a store doing $100k/mo. “est.” is our estimate from the vendor's published tiers. A feature the vendor does not document does not count as included.
Sources: WeTracked: WeTracked reporting help · Triple Whale: Triple Whale public APIs · Triple Whale: Triple Whale MCP · Triple Whale: How the Triple Pixel works
Wall of love
Don't just take our word for it
Shopify
4.8
Verified reviews
WordPress
4.9
Verified reviews
Trustpilot
5.0
Verified reviews
4.7
Verified reviews
Marius
Ad Agency
$150K+ ad spend/month
Soon three years with TrueROAS and still happy with it!
Jan 15, 2025
Varius
Founder @ PLSFIX
$80K+ revenue/month
2 months and big results
Dec 8, 2024LederKur
GermanyVery good app. I almost turned off an ad set that had a 4.5 ROAS because Meta tracked not all of the sales and had a Meta 1.5 ROAS.
Apr 28, 2026League Outfitters
United StatesDefinitely worth the cost. Other attribution tools are at least 3X the cost, often with bloated features that you won't use. TrueROAS is the perfect balance for ecom brands.
Jul 6, 2026Ziga Istenic
SloveniaA complete overview of all marketing channels we use, easy to implement and a great pricing structure. Honestly in my opinion the best analytics platform.
Jul 6, 2026Jawliner USA
United StatesI have tested this tool for 2 months against another very expensive tracking tool, Hyros, and TrueROAS gives me the same 100% tracking.
Mar 27, 2023Magnapix
New Zealand · 3 yearsA competitor is currently heavily advertising that they send data back to ad platforms as if that is a unique thing, but TrueROAS has been doing this for years.
Jun 11, 2026Edis Babahmetovic
SloveniaHelped us scale by learning which ads have incremental reach, which ads actually drive performance.
Mar 26, 2026Greemloo
ItalyThe biggest difference is that it shows data in real time, while Meta is always delayed. That alone makes it much easier to make quick and accurate decisions.
Apr 19, 2026Halvera
GermanyBefore TrueROAS, I was flying blind with Meta's own reporting overstated ROAS everywhere. Now I can see exactly which campaigns and creatives are actually profitable…
Jun 12, 2026Bambu-kläder.se
DenmarkIt shows you the correct numbers, and you will get a surprise. We found that Google is performing better than we thought and Facebook is not.
Apr 25, 2023Truthkins Christian Toys
United StatesIt's great at analyzing ad creatives, headlines, hooks, etc. and letting me know which ads are effective and which are just wasting money. Incredible value.
Apr 19, 2026Barre
SwedenGreat overview of traffic from channels, ad spend. Conversions based on channel. Nice metrics on how well the ads are doing in order to make better decisions.
Mar 13, 2026EaseBlink
United Arab EmiratesIt started displaying the metrics, even though Facebook hadn't shown anything since I launched the campaign. It's very helpful to finally see the metrics.
Jun 28, 2026Solana Crowe
United StatesLove it! So much cheaper than other options.
Aug 1, 2026Swayvera
NetherlandsHad some issues with my account, but Rasmus and John were able to help out immediately and solve it. I highly recommend TrueROAS!
Apr 13, 2026Easewell
CanadaHands down the best tracking app I have ever used. The functionality is good but the best thing is how easy it is to use and setup.
May 26, 2026LifeWatch
United StatesI'm very happy with TrueROAS, it gives accurate FB tracking to a fair price. Customer service is always available to help if any issues.
Apr 23, 2024
Talk to the Founder
Rasmus Arvidsson
Get a personal walkthrough to make sure TrueROAS is the right fit for your store. No pressure, just honest advice.
30-min call • No commitment required
Questions? We've got answers.
Is there a free trial?
Yes, 14 days, and you can cancel anytime from the app. If you need more time, just reach out and we'll extend it. Even if you forget to cancel and we charge you, we'll refund you.
Can I add more than one store?
Yes, as many as you like, with no fee per store. Your price is based on the total revenue of all your stores, so a store with no sales adds nothing, and you switch between stores in 2 clicks. CAPI is included for 1 store on Pro and up to 3 on Premium. Paying through the Shopify App Store instead? Then Shopify bills each store on its own revenue.
What revenue is my price based on?
The revenue TrueROAS shows you across all your stores, over the last 30 days. Hide in-store (POS) and draft orders, or leave out tax and shipping in Settings, and they leave your price too. Refunded money never counts. There are no overage fees: if your revenue moves into another band, your price moves with it.
What's the difference between plans?
Basic covers the attribution dashboard, reports, AI chat and the post-purchase survey. Pro adds CAPI, LTV, product and journey reports and MCP. Premium adds a custom attribution model and a monthly review call. Within each plan, the price follows your monthly revenue.
Are there any setup fees or hidden costs?
No. There is no setup fee. Your price depends on your plan and the revenue TrueROAS shows you. Each team member is $9/mo, and the CAPI add-on is $49/mo if your plan does not include it.
How can I pay?
Monthly, quarterly (saves about 16%) or yearly (saves about 25%), with MasterCard, Visa, PayPal, Klarna, Link and more. We support pretty much every store currency.
Do you offer enterprise or agency pricing?
Yes. Agencies get partner pricing from $50 per client store per month, with a minimum of 5 stores. Pick "I run an ad agency" at the top of this page, or book a call with Rasmus: trueroas.com/book
Get started in less than 3 minutes
And reveal your store's full potential with reliable adblock-proof ad tracking.