★
★
★
★
★
"27% higher ROAS in 1-2 months"
Simple, Transparent Pricing
Track for free under $10k/month.
Sell less, pay less. Sell more, pay more, but at a lower rate.
Your Monthly Revenue
$10k
Basic
FREE
/mo
Credit card required, cancel anytime
True attribution dashboard
Standard reports & Weekly AI report
Ads Manager & Creative Lab
AI chat & Post-purchase survey
CAPI available as add-on
Pro
$39
/mo
Everything in Basic
Full CAPI coverage (value $49/mo)
LTV/Product/Journey
MCP integration
$39/mo after trial · Cancel anytime
Premium
Available from $10k/mo
Everything in Pro
Full CAPI coverage (value $49/mo)
Custom attribution model
Monthly TrueROAS review
Monthly founder / strategist call
Questions? Book a quick call
All plans include:
Unlimited Stores
Unlimited Ad Spend
Unlimited Pageviews
Use AI Math to Track Your Ads
Leverage AI Machine Learning to triangulate your ad performance to find what's REALLY driving your sales.
True Horizon
The New Way of Attribution: True Pixel, Machine Learning with MMM & Post Purchase Surveys triangulated. The only way to learn the REAL truth.
$3,000+/mo elsewhere
From
$449
/mo
Who buys today
With True Pixel
Why did they buy?
Machine learning with MMM
What the customer said
Post Purchase Surveys
Incrementality Reports
Proven lift measurement
Budget Scenario Planner
Optimize spend allocation
Vetted Monthly Reports
AI + human Data Scientist
Supports all your favourite platforms
How it works
First $10k free
Your first $10k/month tracked at no cost.
Scales with you
Pay based on revenue. Less sales = lower bill.
No surprises
Price drops when revenue dips. We grow together.
Core features
Full access from day one. CAPI add-on available for $49/mo.
First-party tracking
Recover the conversions pixels miss
E-commerce Dashboard
All your metrics in one place
Unified Ads Manager
Meta, Google, TikTok & more
Customer Journeys
See every touchpoint
Enriched data sendback
Push data to your ad manager
Unlimited Users
Invite your whole team
Multiple Stores
Manage all accounts
24/7 live chat support
We're here when you need us
Order-Verified Tracking
Every conversion is matched to a real Shopify order.
14-Day Free Trial
Try risk-free for 14 days. Cancel anytime, no questions asked.
Just Install the App
No code changes needed. Install plugin and start tracking.
Done-For-You Setup
We'll install and configure everything for you (free on Max).
Proven Results
Real numbers from real stores using TrueROAS
+27%
Higher ROAS
Average increase in 1-2 months
-35%
Lower CPA
Better data = smarter optimization
3x
Scale Confidence
Scale spend knowing data is accurate
Feature by feature
What each tool does with a sale, what you can do with the data, and what it costs a store your size.
Sends data back only WeTracked | BEST VALUE  TrueROAS | 12-month contract Triple Whale | |
|---|---|---|---|
| What it costs | |||
| Pricing starts at | $49/mo (500 orders) | Free under $10k/mo, then $39 | Free plan, then from $219/mo |
| Price for a store doing $100k/mo | $119est. -60% vs TrueROAS | $299Pro plan | $549+84% vs TrueROAS |
| Contract | Monthly, 20% off annual | Monthly, cancel anytime | 12 months, 30 days' notice |
| What it does with each sale | |||
| Where its numbers come from | Does not count sales, only forwards them | Every number starts from a real Shopify order | Pixel guess, filled in by a model |
| Counts a sale only if a real Shopify order exists | ✕ | Order-verified | ✕ |
| Sends your sales back to Meta & Google | Meta CAPI + Google enhanced conversions | ||
| Shows which ad made each sale | ✕ | Channel, campaign, ad and creative | |
| Customer journey on every order | ✕ | Every order | |
| Attribution per product | ✕ | Pro plan | |
| Lifetime value per channel | ✕ | Pro plan | |
| Post-purchase survey built in | ✕ | One question, every order | |
| What you can do with the data | |||
| Manage ads inside the tool | ✕ | All platforms | |
| AI assistant on your data | Not public | Trew AI, plus agents on your data | Moby |
| Works with Claude, ChatGPT and Cursor (MCP) | Not public | Pro plan | Read-only |
| Shows if an ad really added sales | ✕ | True Horizon | Not public |
| How often data updates | Not public | ⚡ 6 mins | Not public |
| Included features | 1 of 11 | 11 of 11 | 9 of 11 |
List prices from each vendor's public pricing page, against TrueROAS Pro at $299 for a store doing $100k/mo. “est.” is our estimate from the vendor's published tiers. “Not public” means the vendor does not document that feature, and it does not count as included.
Sources: Triple Whale: Triple Whale public APIs · Triple Whale: Triple Whale MCP · Triple Whale: How the Triple Pixel works
Don't just take our word for it
Shopify
4.7
Verified reviews
WordPress
4.9
Verified reviews
Trustpilot
5.0
Verified reviews
4.7
Verified reviews
Marius
Ad Agency
$150K+ ad spend/month
Soon three years with TrueROAS and still happy with it!
Jan 15, 2025
Varius
Founder @ PLSFIX
$80K+ revenue/month
2 months and big results
Dec 8, 2024$320k/month
Jawliner USA
Tested vs Triple Whale and saw
$80k/month
Swedish Brand (MWHW)
WOW! This app is really amazing
$95k/month
MYLIFE24.CH
Super App. Helps me very well with scaling individual Meta ads. Triple Whale couldn't do this accurately.
$140k/month
Bambu-kläder.se
Google is performing better than we thought
$250k/month
LifeWatch
Very happy with TrueROAS. It gives accurate FB tracking at a fair price. Triple Whale cost more and was less accurate.
$120k/month
Ryan
Dude, quality over quantity... Comparing to the other tools I used this is both more accurate AND the ecom attribution model makes a huge difference. We literally saved $1000 in one week just from turning off ads that fb was reporting, but was not really contributing to the sale.
$200k/month
XFactor Advertising
$8500 extra revenue
$50k/month
Roger
Best platform for Meta ads, google ads, TikTok ads tracking.
$90k/month
Kit Walsh
Major improvements in 2 months
Webize Social
Small-Business (50 or fewer emp.)$60K+ ad spend/monthI'm extremely satisfied with TrueROAS. Its seamless integration with Shopify and various ad platforms, including Meta, TikTok, and Pinterest, has significantly enhanced my ad tracking accuracy. The platform's first-party tracking and 360° Data Enrichment Engine have resolved issues related to iOS14 updates and ad blockers, boosting my tracking accuracy from 40% to 99%.
Dec 3, 2024Tima Shukurov
$100K+ revenue/monthBest platform for Meta ads, google ads, TikTok ads tracking. We have been working with them for over 4 months, and there are no issues at all. They are always super helpful and fast. The price is worth the quality.
Jul 14, 2024Alexandra Torres
Founder$75K+ revenue/monthGame changer for our ad campaigns. We finally have accurate data to make informed decisions. ROAS improved by 35% in the first month.
Aug 15, 2023OceanWash
Germany • Over 1 year using the app$110K+ revenue/monthTracking data correct (tested with other tools), team is always there to help. Very Easy setup of tracking via UTM and API.
Oct 7, 2024
Questions? We got answers.
Is there a free trial?
Yes, 14 days. Cancel anytime from the app. If you need more time, just reach out and we'll extend it for you.
What payment methods do you accept?
MasterCard, Visa, Paypal, Klarna, Link, and a bunch of other methods.
Can I cancel anytime?
Yes, you can cancel anytime. Even if you forget the trial and we charge you, we'll refund you.
What's the difference between plans?
Just how much sales you got. More data, more cost; fair as can be.
Do you offer annual discounts?
Yes, they also include a 17% ROAS improvement guarantee.
Are there any setup fees or hidden costs?
No setup fee, but we do charge for extra team members and overages that are not included in your plan. But don't worry, it's only $9 per extra member and 0.00001% of overage sales. Example $1000 = 0.1
Do you offer enterprise or agency pricing?
Yes! We have a dedicated Agency tab on this pricing page with plans from $149/mo based on your clients' combined ad spend. For custom volume or annual commitments, book a call with Rasmus: calendly.com/trueroas/demo
What happens if I exceed my plan limits?
it's only $9 per extra member and 0.00001% of overage sales that are not included in your plan.
Do you support international currencies?
Yes we support pretty much all currencies