4.8/5
Shopify App Store
DTC founders & experts
4.5/5
Trustpilot
4.8/5
Shopify App Store
4.5/5
Trustpilot
Aimerce Identifies Visitors. TrueROAS Shows Ads.
See which ad made each sale. Meta and Google get the real sales.
Aimerce: identifies visitors, with attribution only on its Growth plan. TrueROAS: the ad behind each sale, sent to Meta and Google.
E-commerce attribution for Shopify & WooCommerce
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Supports all your favourite platforms
TrueROAS vs Aimerce at a glance
TrueROAS is an alternative to Aimerce for Shopify and WooCommerce stores. It shows which ad made each sale, then sends the real sales to Meta and Google, so your ads improve.
For a store doing $100k a month, Aimerce lists at $499 a month (Attribution on Growth tier), against $299 for TrueROAS Pro. TrueROAS is free under $10k a month in revenue.
. Prices and features checked Oct 2026.
What you pay
Attribution included. Not an upgrade.
What a store doing $100k a month pays to see which ad made each sale.
What a year costs a store doing $100k a month, at list price. Aimerce, Essential plan: $309 a month, $3,708 a year. Growth, with attribution: $499 a month, $5,988 a year. TrueROAS, Pro plan: $299 a month, $3,588 a year (keeps your UTMs).
"It does not provide a unified cross-channel attribution dashboard."
List prices for a store doing $100k a month (about 1,100 orders): Aimerce pricing (Oct 2026) and ours. Attribution reporting starts on Aimerce's Growth plan.
What you get
AI that reads every order.
Chat, agent alerts and MCP for Claude and ChatGPT come with TrueROAS. Aimerce's AI runs on monthly credits.
Example: asked which ads brought new customers last week, Trew AI checks 25 Shopify orders and answers Summer Sale #12 with 14 new customers ($1,960), UGC Hook v3 with 9 ($1,170) and Retargeting 7d with 2 ($240). Then an agent flags the ad set Broad Audience 3: Meta reports 6 sales, Shopify has 0, and it spent $420 this week.
- Trew AI chat on your data
- Agents that flag what needs action
- MCP for Claude, ChatGPT and Cursor (Pro)
In their words
The complaint that keeps coming up
Aimerce reviews well. When reviewers complain, it is about price.
"I have been paying $300 per month since the beginning of the year, while the service has generated only around $900 in total value."
"Would love it more if the pricing was not as steep."
Aimerce scores 5.0 on the Shopify App Store (94 reviews) and 4.0 on Trustpilot (16 reviews), Oct 2026.
Who should stay on Aimerce
Honest fit check. Stay if:
Klaviyo flow recovery pays for it
and that is the main thing you need.
Meta restricts your category
like health brands, or you run a headless store.
You send data to many places
and want hands-on help from the founder.
Switching
Run both. Keep the one that shows the ad.
We read the UTMs you already use, so nothing changes in your ads while you compare.
Switching in three steps. Day 0: install TrueROAS next to Aimerce in 3 minutes and keep both running. Day 1: open the same order in both (Order #4821 $120). Aimerce: Not on Essential. TrueROAS: Summer Sale. Day 14: keep the one that shows the ad and cancel the other.
What changes once every sale is verified
Average across TrueROAS stores, 90 days after install vs before.
+17.1%
ROAS Lift
Average across stores
-23.9%
Lower CPA
PMax campaigns
35-40%
EMQ Lift
Meta event match quality
4 hrs
Time Saved
Weekly, from user survey
Aimerce vs TrueROAS, feature by feature
What each tool does with each sale, what you can do with the data, and what it costs a store your size.
Last click only WeTracked | BEST VALUE  TrueROAS | First-Party Data Aimerce | |
|---|---|---|---|
| What it costs | |||
| Pricing starts at | $49/mo (500 orders) | Free under $10k/mo, then from $99 | $299/mo (1,000 orders) |
| Price for a store doing $100k/mo | $149-50% vs TrueROAS | $299Pro plan | $499+67% vs TrueROAS |
| Contract | Monthly, 20% off annual | Monthly or yearly | Monthly, 30-day trial |
| Where the numbers come from | |||
| Where its numbers come from | Forwards real orders, reports last click | Every number starts from a real Shopify order | First-party pixel, server-side sendback |
| Counts a sale only if a real Shopify order exists | Not public | YesOrder-verified | No |
| Sends your sales back to Meta & Google | Yes | YesMeta CAPI + Google enhanced conversions | Yes |
| What you can see | |||
| Shows which ad made each sale | YesLast click, UTM tags only | YesChannel, campaign, ad and creative | YesAttribution on $499+ plans |
| Customer journey on every order | Not public | YesEvery order | Not public |
| Attribution per product | Not public | YesPro plan | Not public |
| Lifetime value per channel | Not public | YesPro plan | Not public |
| Post-purchase survey built in | Not public | YesOne question, every order | Not public |
| What you can do with the data | |||
| Manage ads inside the tool | No | No | |
| AI assistant on your data | Not public | YesTrew AI, plus agents on your data | YesAima |
| Works with Claude, ChatGPT and Cursor (MCP) | Not public | YesPro plan | Yesfor Meta Muse |
| Shows if an ad really added sales | Not public | YesIncremental Attribution | Not public |
| How often data updates | Real time | ⚡ 6 mins | Not public |
| Included features | 2 of 11 | 11 of 11 | 4 of 11 |
List prices from each vendor's public pricing page, against TrueROAS Pro at $299 for a store doing $100k/mo. “est.” is our estimate from the vendor's published tiers. “Not public” means the vendor does not document that feature, and it does not count as included.
Sources: WeTracked: WeTracked reporting help · Aimerce: Aimerce pricing · Aimerce: Aima MCP for Meta Muse
What would that lift mean for your store?
The average gain across TrueROAS stores, applied to your ad spend. Move the slider to see it in dollars.
Monthly Ad Spend
$15,000
Monthly
+$3,300
Annual
+$39,600
Based on +$0.22 per $1 ad spend
Don't just take our word for it
Every quote links to the original review on the Shopify App Store or Trustpilot.
Marius
Ad Agency$150K+ ad spend/month
Soon three years with TrueROAS and still happy with it!
Varius
Founder @ PLSFIX$80K+ revenue/month
2 months and big results
LederKur
GermanyVery good app. I almost turned off an ad set that had a 4.5 ROAS because Meta tracked not all of the sales and had a Meta 1.5 ROAS.
League Outfitters
United StatesDefinitely worth the cost. Other attribution tools are at least 3X the cost, often with bloated features that you won't use. TrueROAS is the perfect balance for ecom brands.
Ziga Istenic
SloveniaA complete overview of all marketing channels we use, easy to implement and a great pricing structure. Honestly in my opinion the best analytics platform.
Jawliner USA
United StatesI have tested this tool for 2 months against another very expensive tracking tool, Hyros, and TrueROAS gives me the same 100% tracking.
See how it works 👀
Meta says one thing. Shopify says another. TrueROAS triangulates both, plus server-side signals, to show you which ads actually drove revenue.
- See which ads actually drove sales, verified against Shopify orders
- Find the conversions Meta and Google are both claiming credit for
- Feed verified data back to Meta & Google so their AI targets better
- Get triangulated attribution from 3 data sources in under 6 minutes
Stop Paying for Conversions That Never Happened
1,000+ stores already switched to real numbers.
When will you?
Start Free Trial →Still comparing TrueROAS vs Aimerce? We got all your answers right here.
How much will I save?
For a store doing $100k a month (about 1,100 orders), Aimerce's Essential plan is about $309 a month without attribution, and Growth, where attribution starts, is $499. TrueROAS Pro is $299 a month with attribution included. TrueROAS is free under $10k a month in revenue.
Does TrueROAS track visitors that Safari and ad blockers hide?
Yes. TrueROAS records clicks and orders server-side on your own domain, so Safari limits and ad blockers do not break the trail. Then it matches each sale to its Shopify order and the ad behind it.
Does TrueROAS send sales back to Meta and Google?
Yes. Real sales go to Meta and Google, so their bidding learns from real orders. It is included on Pro for one store, and an add-on ($49/mo) on Basic.
Does TrueROAS have AI?
Yes. Trew AI chat is included from the Basic plan, agents flag what needs your attention, and MCP (Pro plan) lets you ask your data in Claude, ChatGPT or Cursor.
Can I run both while I compare?
Yes. If both send purchases to Meta, check in Events Manager that they de-duplicate by order ID, or pause one tool's sending while you compare.
How hard is switching?
Setup takes 3 minutes and nothing changes in your ad accounts. Your recent orders load in on day one.
Go deeper
Comparing tools? Use the five questions
Five-minute lessons, written by the founder, no jargon.