4.8/5
Shopify App Store
DTC founders & experts
4.5/5
Trustpilot
4.8/5
Shopify App Store
4.5/5
Trustpilot
Northbeam is for enterprise. TrueROAS is for growth.
Live in 3 minutes, at a fraction of the price.
Northbeam: modeled attribution, weeks of onboarding. TrueROAS: every sale with its order and its ad, sent to Meta and Google.
E-commerce attribution for Shopify & WooCommerce
Setup in 3 minutes · Cancel anytime · See live demo
Supports all your favourite platforms
TrueROAS vs Northbeam at a glance
TrueROAS is an alternative to Northbeam for Shopify and WooCommerce stores. It shows which ad made each sale, then sends the real sales to Meta and Google, so your ads improve.
For a store doing $100k a month, Northbeam lists at $1,500 a month (Starter plan), against $299 for TrueROAS Pro. TrueROAS is free under $10k a month in revenue.
. Prices and features checked Oct 2026.
What you pay
Same store. A fifth of the price.
What a year costs a store doing $100k a month, at list price.
What a year costs a store doing $100k a month, at list price. Northbeam, Starter plan: $1,500 a month, $18,000 a year (demo first). TrueROAS, Pro plan: $299 a month, $3,588 a year (keeps your UTMs).
"I like Northbeam as well, but it's generally going to be a higher priced solution."
List prices for a store doing $100k a month: Northbeam pricing (Starter, priced on pageviews, from $1,500, Oct 2026) and ours. Hourly data costs extra (terms).
Why the numbers differ
Same orders. Every one with its ad.
One example week. Orders Northbeam's tracking misses show as unattributed.
Example week: Shopify records 6 orders worth $690. Northbeam's totals match Shopify, but the 2 orders its tracking missed show no ad (Unattributed). TrueROAS matches all 6 orders, $690 like Shopify, shows the ad behind each one and sends them to Meta and Google.
You can't scale an ad you can't see. TrueROAS shows the ad behind every order.
Sample data. Orders without a Northbeam purchase event show as Unattributed (Northbeam docs). Northbeam sends credit shares to Meta in beta, and Google is on its roadmap (Apex FAQ).
In their words
Why brands leave Northbeam
Verbatim from public reviews, 2025 and 2026.
"Their onboarding process is very hard. I've been going back and forth for 29 days."
"They think they are a enterprise piece of software but the just say that to justify the stupid price."
"It can feel overwhelming at first because there's so much data and customization."
Northbeam scores 4.5 on G2 (16 reviews) and 2.6 on Trustpilot (4 reviews), Oct 2026.
Who should stay on Northbeam
Honest fit check. Stay if:
You need MMM and lift tests
from one vendor, across many channels.
You rely on their strategists
and the enterprise support that comes with them.
You are mid-contract
or your Meta feed from Northbeam is still warming up.
Switching
Run both. Keep the one that shows the ad.
No demo and no onboarding project. Nothing changes in your ad accounts.
Switching in three steps. Day 0: install TrueROAS next to Northbeam in 3 minutes and keep both running. Day 1: open the same order in both (Order #4823 $150). Northbeam: Unattributed. TrueROAS: Summer Sale. Day 14: keep the one that shows the ad and cancel the other.
Northbeam's own docs give Shopify brands 2 to 4 weeks to get set up (source). TrueROAS takes 3 minutes.
What changes once every sale is verified
Average across TrueROAS stores, 90 days after install vs before.
+17.1%
ROAS Lift
Average across stores
-23.9%
Lower CPA
PMax campaigns
35-40%
EMQ Lift
Meta event match quality
4 hrs
Time Saved
Weekly, from user survey
Northbeam vs TrueROAS, feature by feature
What each tool does with each sale, what you can do with the data, and what it costs a store your size.
Last click only WeTracked | BEST VALUE  TrueROAS | From $1,500/mo Northbeam | |
|---|---|---|---|
| What it costs | |||
| Pricing starts at | $49/mo (500 orders) | Free under $10k/mo, then from $99 | $1,500/mo (pageview-scaled) |
| Price for a store doing $100k/mo | $149-50% vs TrueROAS | $299Pro plan | $1,500+402% vs TrueROAS |
| Contract | Monthly, 20% off annual | Monthly or yearly | Monthly on Starter, annual on Professional |
| Where the numbers come from | |||
| Where its numbers come from | Forwards real orders, reports last click | Every number starts from a real Shopify order | Totals from Shopify; ad credit from pixel and models |
| Counts a sale only if a real Shopify order exists | Not public | YesOrder-verified | No |
| Sends your sales back to Meta & Google | Yes | YesMeta CAPI + Google enhanced conversions | No |
| What you can see | |||
| Shows which ad made each sale | YesLast click, UTM tags only | YesChannel, campaign, ad and creative | Yes |
| Customer journey on every order | Not public | YesEvery order | Yes |
| Attribution per product | Not public | YesPro plan | Not public |
| Lifetime value per channel | Not public | YesPro plan | Yes |
| Post-purchase survey built in | Not public | YesOne question, every order | Not public |
| What you can do with the data | |||
| Manage ads inside the tool | No | YesLimited | |
| AI assistant on your data | Not public | YesTrew AI, plus agents on your data | YesNorthbeam AI |
| Works with Claude, ChatGPT and Cursor (MCP) | Not public | YesPro plan | YesRead-only |
| Shows if an ad really added sales | Not public | YesIncremental Attribution | Yes |
| How often data updates | Real time | ⚡ 6 mins | Every 6 hours by default |
| Included features | 2 of 11 | 11 of 11 | 7 of 11 |
List prices from each vendor's public pricing page, against TrueROAS Pro at $299 for a store doing $100k/mo. “est.” is our estimate from the vendor's published tiers. “Not public” means the vendor does not document that feature, and it does not count as included.
Sources: WeTracked: WeTracked reporting help · Northbeam: Northbeam pricing · Northbeam: Northbeam MCP · Northbeam: Northbeam AI · Northbeam: Northbeam Apex FAQ
What would that lift mean for your store?
The average gain across TrueROAS stores, applied to your ad spend. Move the slider to see it in dollars.
Monthly Ad Spend
$15,000
Monthly
+$3,300
Annual
+$39,600
Based on +$0.22 per $1 ad spend
Don't just take our word for it
Every quote links to the original review on the Shopify App Store or Trustpilot.
Marius
Ad Agency$150K+ ad spend/month
Soon three years with TrueROAS and still happy with it!
Varius
Founder @ PLSFIX$80K+ revenue/month
2 months and big results
LederKur
GermanyVery good app. I almost turned off an ad set that had a 4.5 ROAS because Meta tracked not all of the sales and had a Meta 1.5 ROAS.
League Outfitters
United StatesDefinitely worth the cost. Other attribution tools are at least 3X the cost, often with bloated features that you won't use. TrueROAS is the perfect balance for ecom brands.
Ziga Istenic
SloveniaA complete overview of all marketing channels we use, easy to implement and a great pricing structure. Honestly in my opinion the best analytics platform.
Jawliner USA
United StatesI have tested this tool for 2 months against another very expensive tracking tool, Hyros, and TrueROAS gives me the same 100% tracking.
See how it works 👀
Meta says one thing. Shopify says another. TrueROAS triangulates both, plus server-side signals, to show you which ads actually drove revenue.
- See which ads actually drove sales, verified against Shopify orders
- Find the conversions Meta and Google are both claiming credit for
- Feed verified data back to Meta & Google so their AI targets better
- Get triangulated attribution from 3 data sources in under 6 minutes
Stop Paying for Conversions That Never Happened
1,000+ stores already switched to real numbers.
When will you?
Start Free Trial →Still comparing TrueROAS vs Northbeam? We got all your answers right here.
How much will I save?
Northbeam's Starter plan starts at $1,500 a month and is priced on pageviews, with hourly data at $6 per 1,000 pageviews on top. TrueROAS Pro is $299 a month for a store doing $100k a month. That is $14,412 a year or more. TrueROAS is free under $10k a month in revenue.
Why do some Northbeam orders show as unattributed?
Northbeam takes order totals from Shopify, but an order only gets an ad if its tracking saw the purchase. Orders it missed show as Unattributed. TrueROAS starts from the Shopify order and shows the ad behind each one.
How long does setup take?
TrueROAS takes 3 minutes and your recent orders load in on day one. Northbeam's own docs give Shopify brands 2 to 4 weeks.
Do I need a demo or a contract?
No demo. Install TrueROAS from the Shopify App Store and start your 14-day free trial. It reads the UTMs you already use, so you can run it next to Northbeam and compare. Northbeam asks for a demo first, and its plans renew unless you give 30 days' written notice.
Does TrueROAS send sales back to Meta and Google?
Yes. Real sales go to both Meta and Google, so their bidding learns from real orders. It is included on Pro for one store, and an add-on ($49/mo) on Basic. Northbeam sends its credit shares to Meta in beta, and Google is on its roadmap.
Does TrueROAS have AI and MCP like Northbeam?
Yes. Trew AI answers questions about your data, agents flag what needs your attention, and MCP (Pro plan) lets you ask the same questions in Claude, ChatGPT or Cursor.
Go deeper
Comparing tools? Use the five questions
Five-minute lessons, written by the founder, no jargon.