Terms of Service

Last modified: October 7, 2025

1. Agreement to Terms

These Terms of Service ("Terms") constitute a legally binding agreement between you and Perm Solutions AB ("TrueROAS", "we", "us", or "our"), a company registered in Sweden, regarding your access to and use of all websites, applications, and services operated under the TrueROAS brand, including but not limited to www.trueroas.com, app.trueroas.com, www.trueroas.io, app.trueroas.io, and any other domains, subdomains, or URLs owned or operated by Perm Solutions AB (collectively, the "Services").

By accessing or using any of our Services, you agree to be bound by these Terms and all applicable laws and regulations. If you do not agree with any part of these Terms, you must not use our Services.

2. Description of Services

TrueROAS provides advertising attribution and analytics services that help businesses track, measure, and optimize their marketing campaigns. Our Services include tracking scripts, analytics dashboards, reporting tools, and related features designed to measure advertising performance and customer attribution.

3. Customer Responsibilities and Script Implementation

3.1 Proper Implementation: You are solely responsible for the proper implementation, configuration, and maintenance of TrueROAS tracking scripts and code on your websites, applications, or other digital properties. This includes ensuring that scripts are correctly installed according to our documentation and technical specifications.

3.2 Legal Compliance: You are solely responsible for ensuring that your use of TrueROAS Services complies with all applicable laws and regulations, including but not limited to GDPR, ePrivacy Directive, CCPA, and other data protection and privacy laws. This includes:

  • Obtaining all necessary consents from your users before deploying tracking scripts
  • Implementing proper consent management and cookie blocking mechanisms
  • Ensuring tracking scripts are properly blocked until user consent is obtained
  • Providing adequate privacy notices to your users
  • Honoring user privacy preferences and opt-out requests

3.3 No Liability for Improper Implementation: TrueROAS shall not be held liable for any consequences arising from your failure to properly implement consent mechanisms, cookie blockers, or privacy controls. You acknowledge that it is your responsibility to block our tracking scripts until appropriate user consent is obtained, and any failure to do so is solely your responsibility.

3.4 Indemnification: You agree to indemnify, defend, and hold harmless TrueROAS, Perm Solutions AB, and our officers, directors, employees, and agents from any claims, damages, losses, liabilities, and expenses (including legal fees) arising from your failure to properly implement tracking scripts, obtain necessary consents, or comply with applicable privacy laws.

4. Use License and Restrictions

Subject to your compliance with these Terms and payment of applicable fees, TrueROAS grants you a limited, non-exclusive, non-transferable, revocable license to access and use the Services for your internal business purposes. You may not:

  • Modify, reverse engineer, decompile, or disassemble any part of the Services
  • Remove or modify any proprietary notices or labels
  • Use the Services for any illegal purpose or in violation of any laws
  • Attempt to gain unauthorized access to any portion of the Services
  • Use the Services to track users without proper consent
  • Resell, sublicense, or redistribute the Services without written permission
  • Interfere with or disrupt the Services or servers

5. Data Processing and Privacy

5.1 Data Controller: You acknowledge that you are the data controller for any personal data collected through your use of TrueROAS Services, and TrueROAS acts as a data processor on your behalf.

5.2 Data Processing Agreement: By using our Services, you agree to our Data Processing Agreement, which governs how we process data on your behalf in accordance with GDPR and other applicable data protection laws.

5.3 Your Obligations: You represent and warrant that you have all necessary rights, consents, and legal bases to collect and share data with TrueROAS for processing through our Services.

6. Disclaimer of Warranties

THE SERVICES ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY LAW, TRUEROAS DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO:

  • Warranties of merchantability, fitness for a particular purpose, and non-infringement
  • Warranties regarding the accuracy, reliability, or completeness of data or results
  • Warranties that the Services will be uninterrupted, secure, or error-free
  • Warranties regarding the accuracy of attribution data or marketing performance metrics

You acknowledge that attribution tracking is inherently imperfect and that TrueROAS does not guarantee the accuracy or completeness of any tracking, attribution, or analytics data. You use the Services and rely on any data provided at your own risk.

7. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, TRUEROAS AND PERM SOLUTIONS AB SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS, REVENUE, DATA, OR BUSINESS OPPORTUNITIES ARISING FROM OR RELATING TO:

  • Your use of or inability to use the Services
  • Any inaccuracies in attribution data or analytics
  • Your failure to properly implement tracking scripts or consent mechanisms
  • Any data breaches or security incidents resulting from your improper implementation
  • Any regulatory fines or penalties resulting from your non-compliance with privacy laws
  • Any decisions you make based on data provided by the Services
  • Any unauthorized access to or alteration of your transmissions or data

IN NO EVENT SHALL TRUEROAS'S TOTAL AGGREGATE LIABILITY EXCEED THE AMOUNT YOU PAID TO TRUEROAS IN THE TWELVE (12) MONTHS PRECEDING THE EVENT GIVING RISE TO THE CLAIM, OR ONE HUNDRED EUROS (€100), WHICHEVER IS GREATER.

8. Account Termination

TrueROAS reserves the right to suspend or terminate your access to the Services at any time, with or without notice, for any reason, including but not limited to violation of these Terms, non-payment, or misuse of the Services. Upon termination, your right to use the Services will immediately cease.

9. Modifications to Terms and Services

TrueROAS reserves the right to modify these Terms or the Services at any time. We will provide notice of material changes by posting the updated Terms on our website with a new "Last modified" date. Your continued use of the Services after such modifications constitutes your acceptance of the updated Terms. We may also modify, suspend, or discontinue any aspect of the Services at any time without liability.

10. Intellectual Property

All intellectual property rights in the Services, including but not limited to software, algorithms, designs, trademarks, and content, are owned by Perm Solutions AB or its licensors. These Terms do not grant you any ownership rights in the Services. The TrueROAS name, logo, and all related trademarks are the property of Perm Solutions AB.

11. Third-Party Services and Links

The Services may integrate with or contain links to third-party websites, services, or platforms. TrueROAS is not responsible for and does not endorse any third-party services or content. Your use of third-party services is at your own risk and subject to their respective terms and conditions.

12. Governing Law and Dispute Resolution

These Terms shall be governed by and construed in accordance with the laws of Sweden, without regard to its conflict of law provisions. Any dispute arising from or relating to these Terms or the Services shall be subject to the exclusive jurisdiction of the courts of Sweden.

For customers located in the European Union, nothing in these Terms affects your statutory rights as a consumer under applicable EU consumer protection laws.

13. Severability

If any provision of these Terms is found to be invalid or unenforceable, the remaining provisions shall remain in full force and effect. The invalid or unenforceable provision shall be replaced with a valid provision that most closely reflects the intent of the original provision.

14. Entire Agreement

These Terms, together with our Privacy Policy and any other legal notices or agreements published on the Services, constitute the entire agreement between you and TrueROAS regarding the use of the Services and supersede all prior agreements and understandings.

15. Contact Information

If you have any questions about these Terms, please contact us at:

Perm Solutions AB (TrueROAS)

Sweden

Email: support@trueroas.com