4.8/5
Shopify App Store
DTC founders & experts
4.5/5
Trustpilot
4.8/5
Shopify App Store
4.5/5
Trustpilot
Attribuly Pivoted to Cart Recovery. TrueROAS Didn't.
See which ad made each sale. Meta and Google get the real sales, so your ads improve
Attribuly: now sells cart recovery, billing complaints. TrueROAS: shows the ad behind each sale, then sends the real sales to Meta and Google, so your ads improve.
E-commerce attribution for Shopify & WooCommerce
Setup in 3 minutes · Cancel anytime · See live demo
Supports all your favourite platforms
TrueROAS vs Attribuly at a glance
TrueROAS is an alternative to Attribuly for Shopify and WooCommerce stores. It shows which ad made each sale, then sends the real sales to Meta and Google, so your ads improve.
For a store doing $100k a month, Attribuly lists at $450 a month (Capture plan), against $299 for TrueROAS Pro. TrueROAS is free under $10k a month in revenue.
. Prices and features checked Sep 2026.
What Attribuly can't tell you
Across e-commerce, 37% of ad spend goes to campaigns that don't work (Forrester Consulting for Marketing Evolution, 2019). Finding your 37% takes more than what Attribuly reports. Here is where the numbers go wrong.
Inconsistent ROAS
- Digiday
Ads Fatigue Too Fast
Forrester Consulting for Marketing Evolution, 2019
CPM is too high
- MarTech
What changes once every sale is verified
Average across TrueROAS stores, 90 days after install vs before.
+17.1%
ROAS Lift
Average across stores
-23.9%
Lower CPA
PMax campaigns
35-40%
EMQ Lift
Meta event match quality
4 hrs
Time Saved
Weekly, from user survey
Attribuly vs TrueROAS, feature by feature
What each tool does with each sale, what you can do with the data, and what it costs a store your size.
Last click only WeTracked | BEST VALUE  TrueROAS | Pivoted to cart recovery Attribuly | |
|---|---|---|---|
| What it costs | |||
| Pricing starts at | $49/mo (500 orders) | Free under $10k/mo, then from $99 | Free tier, then $450/mo |
| Price for a store doing $100k/mo | $149-50% vs TrueROAS | $299Pro plan | $450+51% vs TrueROAS |
| Contract | Monthly, 20% off annual | Monthly or yearly | Monthly, 14-day trial |
| Where the numbers come from | |||
| Where its numbers come from | Forwards real orders, reports last click | Every number starts from a real Shopify order | Pixel plus server-side, AI-modeled clicks and views |
| Counts a sale only if a real Shopify order exists | Not public | YesOrder-verified | No |
| Sends your sales back to Meta & Google | Yes | YesMeta CAPI + Google enhanced conversions | Yes |
| What you can see | |||
| Shows which ad made each sale | YesLast click, UTM tags only | YesChannel, campaign, ad and creative | Yes |
| Customer journey on every order | Not public | YesEvery order | Not public |
| Attribution per product | Not public | YesPro plan | Not public |
| Lifetime value per channel | Not public | YesPro plan | Not public |
| Post-purchase survey built in | Not public | YesOne question, every order | Not public |
| What you can do with the data | |||
| Manage ads inside the tool | No | YesMeta + Google | |
| AI assistant on your data | Not public | YesTrew AI, plus agents on your data | YesAI Email Agent |
| Works with Claude, ChatGPT and Cursor (MCP) | Not public | YesPro plan | Not public |
| Shows if an ad really added sales | Not public | YesIncremental Attribution | Not public |
| How often data updates | Real time | ⚡ 6 mins | Not public |
| Included features | 2 of 11 | 11 of 11 | 4 of 11 |
List prices from each vendor's public pricing page, against TrueROAS Pro at $299 for a store doing $100k/mo. “est.” is our estimate from the vendor's published tiers. “Not public” means the vendor does not document that feature, and it does not count as included.
Sources: WeTracked: WeTracked reporting help · Attribuly: Attribuly MCP waitlist (in development)
What would that lift mean for your store?
The average gain across TrueROAS stores, applied to your ad spend. Move the slider to see it in dollars.
Monthly Ad Spend
$15,000
Monthly
+$3,300
Annual
+$39,600
Based on +$0.22 per $1 ad spend
Install App. Connect Ads. Start Feeding AI.
3 min to start. Auto UTM detection.
Don't just take our word for it
Every quote links to the original review on the Shopify App Store or Trustpilot.
Marius
Ad Agency$150K+ ad spend/month
Soon three years with TrueROAS and still happy with it!
Varius
Founder @ PLSFIX$80K+ revenue/month
2 months and big results
LederKur
GermanyVery good app. I almost turned off an ad set that had a 4.5 ROAS because Meta tracked not all of the sales and had a Meta 1.5 ROAS.
League Outfitters
United StatesDefinitely worth the cost. Other attribution tools are at least 3X the cost, often with bloated features that you won't use. TrueROAS is the perfect balance for ecom brands.
Ziga Istenic
SloveniaA complete overview of all marketing channels we use, easy to implement and a great pricing structure. Honestly in my opinion the best analytics platform.
Jawliner USA
United StatesI have tested this tool for 2 months against another very expensive tracking tool, Hyros, and TrueROAS gives me the same 100% tracking.
Magnapix
New Zealand · 3 yearsA competitor is currently heavily advertising that they send data back to ad platforms as if that is a unique thing, but TrueROAS has been doing this for years.
Edis Babahmetovic
SloveniaHelped us scale by learning which ads have incremental reach, which ads actually drive performance.
Greemloo
ItalyThe biggest difference is that it shows data in real time, while Meta is always delayed. That alone makes it much easier to make quick and accurate decisions.
Halvera
GermanyBefore TrueROAS, I was flying blind with Meta's own reporting overstated ROAS everywhere. Now I can see exactly which campaigns and creatives are actually profitable…
When Will You Stop Guessing?
Blended ROAS
5.3x
New Customer CPA
$27.50
LTV
$187.35
🎯Best Performing Ads
Summer Collection
Product Showcase
Viral Product Demo
📊Best Performing Channels
Google Search
Facebook Prospecting
Instagram Stories
⚠Ad Waste Ranked by Source
Facebook Broad Audience38%
Google Display Network27%
YouTube Skip Ads18%
Explore More About TrueROAS
Choose your path to better ad tracking
2 min overview
Interactive walkthrough
1-on-1 with expert
How brands like yours use us
Full capabilities
Plans & packages
Why Brands Switch from Attribuly
All your ads, all your attribution, every single order in one place you can trust
Order-verified
Every conversion
Matched to a real Shopify order
4.8/5
Shopify App Store
94 reviews
6 min
Data refresh
Not 2 hours, not next day
What You Get
One Centralized Truth
Manage all ads and attribution for every single order in one place. No more jumping between platforms.
Transparent Tracking You Can Trust
Verify any conversion yourself. We show the exact order ID in Shopify. No black boxes, ever.
Media Buyer Heaven
NC-ROAS, LTV, MER, Creative Analysis, Customer Journeys: all the ecommerce metrics 8-figure brands use to scale
Enriched Signal Recovery (CAPI)
Our proprietary TrueID technology enriches your conversion data and sends it back to ad platforms
Zero Learning Curve
Preset dashboards, pre-configured settings, just plug and play. Your grandma could handle it.
Customizable & Shareable Dashboards
100+ templates, AI builder, live shareable links. Build the perfect view for your team or clients.
Common Concerns Answered
"Is the tracking actually accurate?"
Verify any conversion yourself. We show the exact order ID in Shopify. No black boxes.
"Switching tools sounds like a hassle..."
1-click Shopify install. 60 days of data backfilled instantly. Live in 3 minutes. TrueROAS picks up all your current UTMs so you don't need to change them.
"What if it doesn't work for my store?"
14-day free trial. Nothing changes in your ad accounts. Cancel anytime.
"I don't have time to learn another tool"
Preset templates and 1 click setup your grandma could handle, but still we offer a Free done-for-you setup call. We configure everything for you.
Everything Included. One Platform.
TrueROAS Pixel
Server-side tracking with True Fingerprinting
Signal Recovery (CAPI)
Enriched conversion data sent back to ad platforms
Creative Lab
Hook rates, hold rates, creative performance analysis
"Whale Hunter" LTV & Product Analytics
Cohort analysis, product margins, customer lifetime value
Real Profit Dashboard (Shareable)
100+ templates, AI builder, live shareable links
No add-ons, no per-seat fees, no modules to unlock.
One plan with everything above. It scales with your store, so you never outgrow it.
Avg +27% ROAS in 1-2 months
1,000+ stores trust TrueROAS
Zero Risk
14-day free trial, cancel anytime
60-day instant data backfill for Shopify
Free done-for-you installation call
Same UTMs. Effortless switch.
2-click install · See your metrics in 3 minutes
Do you fit the TrueROAS Profile?
DTC Brands
You want to scale your ads
You waste budget on testing not yielding results
Can't sleep knowing your ROAS is wrong
You spend at least $1000/month on ads
Ad Agencies
Want to wow clients with transparent, accurate reporting
Wasting hours on manual data compilation & analysis
Want to retain clients longer with provable results
Need a stronger brand with our white-labeled dashboards
🚀 Built for e-commerce. Loved by agencies. Trusted by brands.
Safe for Your Store
GDPR
100% privacy-friendly tracking that follows all GDPR, CCPA, and PECR regulations.
No consent popups needed
SETUP TIME
Complete your setup in 3 minutes with our guided installation process.
No developer needed
PERFORMANCE
Zero impact on your store's speed or performance - we run everything on our servers.
No site slowdowns
PIXELS
Works alongside your existing pixels, enhancing them without replacing anything.
No disruption to ad accounts
Ready to Transform your Ad Data into Gold?
Store-verified data, in real-time, across every brand you manage.
One Clear Source of Truth
See which ads drive sales, not just clicks
Track Reality. Feed Ad AI.
Optimize Facebook & Google AI faster.
Scale Winners. Cut Losers.
It's surprisingly easy with good data.
See how it works 👀
Meta says one thing. Shopify says another. TrueROAS triangulates both, plus server-side signals, to show you which ads actually drove revenue.
- See which ads actually drove sales, verified against Shopify orders
- Find the conversions Meta and Google are both claiming credit for
- Feed verified data back to Meta & Google so their AI targets better
- Get triangulated attribution from 3 data sources in under 6 minutes
Stop Paying for Conversions That Never Happened
1,000+ stores already switched to real numbers.
When will you?
Start Free Trial →People who rely on TrueROAS every day
Still comparing TrueROAS vs Attribuly? We got all your answers right here.
How much does Attribuly cost compared with TrueROAS?
Attribuly: free tier, then $450/mo. For a store doing $100k a month it lists at $450 a month (Capture plan). TrueROAS Pro is $299 a month for a store doing $100k a month, TrueROAS is free under $10k a month in revenue, and every plan starts with a 14-day free trial.
What is the main difference between Attribuly and TrueROAS?
Attribuly: now sells cart recovery, billing complaints. TrueROAS: shows the ad behind each sale, then sends the real sales to Meta and Google, so your ads improve.
Does Attribuly send sales back to Meta and Google?
Yes, Attribuly sends conversion data back to the ad platforms. TrueROAS sends real sales to Meta and Google, so their bidding learns from real orders. It is included on Pro for one store, and an add-on ($49/mo) on Basic.
Do I need a contract with Attribuly?
Attribuly: monthly, 14-day trial. You can test TrueROAS next to Attribuly first: it reads the UTMs you already use, so switching takes no rework.
Can I run TrueROAS next to Attribuly while I compare?
Yes. Setup takes 3 minutes and nothing changes in your ad accounts, so Attribuly can keep running. If both send purchases to Meta, check in Events Manager that they de-duplicate by order ID, or pause one tool's sending while you compare.
Does TrueROAS have a free trial?
Yes. Every TrueROAS plan starts with a 14-day free trial, and TrueROAS is free under $10k a month in revenue.
Go deeper
Comparing tools? Use the five questions
Five-minute lessons, written by the founder, no jargon.
Got all your questions answered?
Free guide
7 Steps to 17% Higher ROAS
Same ad budget, more real sales. An 8-minute read for Shopify brands on Meta and Google ads.
- See what your ads really sold
- Spot the ROAS that hides a loss
- Know what to scale, cap or pause
17% is the average ROAS lift across TrueROAS stores, 90 days after install vs the 90 days before. Your result will vary.