Free Meta and Google Ads guide for Shopify brands:Free ads guide for Shopify brands:
The 7-step system for 17% higher ROAS without raising your ad spend
Download the 8-minute guide to spot where Meta and Google ads leak margin before it reaches your bottom line.
Free guide. Built for Shopify teams tired of ad platforms taking credit for sales they didn't make.
17% is the average ROAS lift across TrueROAS stores, 90 days after install vs the 90 days before. Your result will vary.
Trusted by 1,000+ e-commerce brands that want the real numbers before they scale spend
What the guide helps you catch before Meta and Google spend more
The reporting gap
Find out how much more Meta and Google claim than your store actually sold, with a 10-minute check.
The margin leak
Spot where a good-looking ROAS hides orders that lose money after product cost, shipping, fees and discounts.
The budget leak
Know which campaigns to scale, cap or pause before the algorithm spends more on the wrong ones.
Inside the guide
Seven steps. Each one ends with a check you can run on your store.
Steps 1 to 4 happen outside Ads Manager, steps 5 to 7 inside it. Most of it takes a spreadsheet and an afternoon.
Step 1
Know your break-even ROAS
Know your break-even ROAS per product, so a good-looking 4.0 can't hide a loss
Step 2
Find your reporting gap
Run the 10-minute check that shows how much more Meta and Google claim than you sold
Step 3
Feed Meta and Google real orders
Send Meta and Google every real order, so their algorithms learn from sales, not guesses
Step 4
Split new from returning customers
Split new from returning customers, so retargeting stops taking credit for sales you'd get anyway
Step 5
Judge campaigns on real orders
Judge every campaign on orders you can match to it, not on what the platform reports
Step 6
Move money to what really sells
Move budget with four simple rules: scale, cap, cut or wait
Step 7
Run one weekly review
Run one short weekly review that keeps the whole system honest
Free, in your inbox
8 minutes to read, with worksheets you can fill in.
“I ran my own stores and Meta's numbers never matched Shopify's. As a data scientist, I couldn't accept making budget decisions on data I knew was wrong. This guide is the system we now walk every store through.”
Rasmus Arvidsson
Founder of TrueROAS, still on customer calls every week
- Used by 1,000+ stores
- Written by the founder, not a content team
- No sales pitch until the last page
Find your reporting gap this week.
8 minutes to read. 10 minutes to run the first check. Free.