4.7/5
Shopify App Store
DTC founders & experts
5/5
Trustpilot
4.7/5
Shopify App Store
5/5
Trustpilot
DTC founders & experts
One source of truth, sent back to Meta & Google, so you never turn off a winner again.
Setup in 3 minutes · Cancel anytime
Supports all your favourite platforms




Every conversion verified against your Shopify orders. Know which ads actually sell.
Blended ROAS
5.3x
New Customer CPA
$27.50
LTV
🎯Best Performing Ads
Summer Collection
Product Showcase
Viral Product Demo
📊Best Performing Channels
Google Search
Facebook Prospecting
Instagram Stories
⚠Ad Waste Ranked by Source
Facebook Broad Audience38%
Google Display Network27%
YouTube Skip Ads18%
Average across TrueROAS stores, 90 days after install vs before.
Average across stores
PMax campaigns
Meta event match quality
Weekly, from user survey
See which ads drive sales, not just clicks
Optimize Facebook & Google AI faster.
It's surprisingly easy with good data.
"Meta said 1.5 ROAS. TrueROAS showed 4.5. I almost turned off a winner."
"Very good app. I almost turned off an ad set that had a 4.5 ROAS because Meta tracked not all of the sales and had a Meta 1.5 ROAS."
LederKur
Shopify store, Germany. Verified review
Tracking alone drops sales to iOS, ad blockers and dead cookies. Three signals catch every one.
Tracking
Surveys
AI MMM
How it works: three signals cross-check every sale.
Other tools: 1 bucket
Sales lost
Tracking
1 bucket → most sales missed.
TrueROAS: 3 buckets
Order-verified
Tracking
Surveys
AI MMM
3 buckets → far fewer sales lost.
We connect all your ad accounts, check every sale against a real order and hand both to your AI. Ask what is working, then pause, scale or move budget right in the chat.
TrueROAS connected
Claude
Ad set
Meta says
Verified
Summer UGC
3.8x
0.9x
Static sale v2
2.6x
1.1x
Founder story
2.1x
3.4x
Plan for Meta, waiting for your yes
Pause Summer UGC
Pause Static sale v2
Founder story: $80 to $200 a day
Example chat. The store and numbers are made up.
Spend and results from every platform you run, side by side.
Every sale is matched to an order in your store, so your AI works from what actually sold, not what each platform claims.
Pause ads, move budget or launch a paused campaign on Meta and Google. Your AI shows the plan first, and every change can be undone.
Included from the Pro plan, on paid Claude and ChatGPT plans. Ad changes stay off until you switch them on.
3 min to start. Auto UTM detection.

I was data-driven without truthful data, and it was a prison for growth.
"I ran my own stores and Meta's numbers never matched Shopify's. As a data scientist, I couldn't accept making budget decisions on data I knew was wrong. So I wrote the TrueROAS algorithm myself, from a basement in Stockholm. It is still the core of the product today. The goal is simple: give every store the attribution accuracy of a data team, at a price that pays for itself many times over."
Rasmus Arvidsson, Founder of TrueROASWorks with your whole Shopify setup

Shopify Plus
Built to handle your highest-volume stores without missing a single sale.

Shopify Markets
Track multi-currency, multi-country revenue correctly as you sell across borders.






When will you?
Start Free Trial →Choose your path to better ad tracking

2 min overview

Interactive walkthrough

1-on-1 with expert

How brands like yours use us

Full capabilities

Plans & packages
Monthly Ad Spend
$15,000
Monthly
+$3,300
Annual
+$39,600
Based on +$0.22 per $1 ad spend
Every sales date that matters for US, EU and Asian stores, with when to start each campaign.

3-minute setup · 14-day free trial · Cancel anytime