4.8/5
Shopify App Store
DTC founders & experts
4.5/5
Trustpilot
4.8/5
Shopify App Store
4.5/5
Trustpilot
DTC founders & experts
Find Your Hidden Ad ProfitsReal Conversions That Reveal the Truth
One source of truth, sent back to Meta & Google, so you never turn off a winner again.
Setup in 3 minutes · Cancel anytime
Every Conversion Verified
Each Shopify order matched to the ad that earned it.
Truth in, Growth Out
Real orders go back, so Meta and Google find more buyers.
Your Branded AI & MCP
Trew AI knows your real orders, in TrueROAS, Claude or ChatGPT.
Trusted by 1,000+ stores
Why it breaks
Why ad numbers lieand how we fix it
Each platform counts every sale it touched, so the totals never match your store.
The problem: Every platform claims the same sale.
How TrueROAS fixes it: Each order is counted once, for one ad.
The problem: Your best ad can look like your worst.
How TrueROAS fixes it: See the True ROAS of every ad.
The problem: Platforms only learn from sales they see.
How TrueROAS fixes it: Real orders go back to Meta and Google.
The problem: Tracking breaks and nobody notices.
How TrueROAS fixes it: We spot it and email you.
The problem: New tools take weeks to be useful.
How TrueROAS fixes it: Your last 30 days, on day one.
True ROAS per ad
Know which adsreally make money
True ROAS is what each ad earned in Shopify orders, set next to what Meta and Google report.
- Every order counted once
- Meta, Google, TikTok side by side
- Cut and scale on real numbers
- 30 days ready on day one
- Updates every 6 minutes
- Verified orders sent back
- Shopify and WooCommerce
“I almost turned off an ad set that had a 4.5 ROAS because Meta tracked not all of the sales and had a Meta 1.5 ROAS.”
Example store, sample numbers
Features
See the truthfrom every angle
Six views of the same example store, each built from its real orders.
The platforms claimed $38,400 more
Meta, Google and TikTok each count every sale they touched.
- One order can show up in all three
- TrueROAS counts it once
- Set against what Shopify recorded
Integrations
Works with the toolsyou already use
Connect your store and ad accounts in a few clicks.
TrueROAS works with Shopify, Meta, Klaviyo, ChatGPT, TikTok, Microsoft Ads, Drip, Snapchat, TikTok Shop, Pinterest, AppLovin, Claude, WooCommerce and Google Ads.
How the Claude and ChatGPT connector works
Works with your whole Shopify setup
Shopify Plus
Built to handle your highest-volume stores without missing a single sale.
Shopify Markets
Track multi-currency, multi-country revenue correctly as you sell across borders.
How it works
Live on your storein 3 minutes
14-day free trial
About the founder
Meet our visionaries
Background
Data scientist who ran his own stores
Trusted by 1,000+ stores
Results
Real results from1,000+ stores
What changes onceevery sale is verified
Average across TrueROAS stores, 90 days after install vs before.
- ROAS LiftAverage across stores
- +17.1%
- Lower CPAPMax campaigns
- −23.9%
- EMQ LiftMeta event match quality
- 35-40%
- Time SavedWeekly, from user survey
- 4 hrs
“It shows you the correct numbers, and you will get a surprise. We found that Google is performing better than we thought and Facebook is not. You need this to see what's really going on.”
“TrueROAS finally helped me actually understand my Meta data instead of guessing. The biggest difference is that it shows data in real time, while Meta is always delayed.”
“I have tested this tool for 2 months against another very expensive tracking tool, Hyros, and TrueROAS gives me the same 100% tracking.”
Pricing
Priced bywhat’s attributed
You only pay for the revenue TrueROAS shows you.
About half the price of Triple Whale.
Your monthly sales from ads
$50,000
With the average 17% lift
A month
+$8,500
A year
+$102,000
Where the 17% comes from
- Meta's AI learns from real orders
- Results in 6 minutes, not 72 hours
- Budget goes to what really scales
Aggregate across TrueROAS stores, 90 days after install vs 90 days before. Individual results vary.
FAQ
Questions wehear on calls
What is TrueROAS?
TrueROAS is an ad attribution app for Shopify and WooCommerce stores. It shows which ad made each sale, then sends the real sales to Meta and Google, so your ads improve. It matches every sale to a real store order, works with Meta, Google, TikTok and more, and is free under $10k a month in revenue. Setup in 3 minutes, with a 14-day free trial.
How is TrueROAS different from Triple Whale?
Both show which ads drive sales. TrueROAS matches every sale to a real Shopify order so one sale is never counted twice, updates every 6 minutes, costs about half, and you talk to the founder. Compare the two
Will the numbers match my Shopify store?
Yes. Every sale in TrueROAS is a real order from your store, counted once, so the totals tie back to Shopify. Open any order to see the ads and emails that led to it.
How long does setup take?
About 3 minutes: install the Shopify app and connect your ad accounts. Your last 30 days of orders are filled in right away, and the UTMs you already use keep working, Triple Whale's included.
Is my customers' data safe?
Personal data is encrypted and handled under GDPR by Perm Solutions AB in Stockholm. Nothing goes back to Meta or Google until you switch it on.
What does it cost?
You only pay for the revenue TrueROAS shows you, at about half the price of Triple Whale, and stores under $10k a month use it for free. See every price
Does it work for stores outside the US?
Yes. Stores across Europe, North America and Asia use it in their own currency, with Meta, Google, TikTok and more.
Something else? Ask Rasmus on a free call
Explore
Explore moreabout TrueROAS
Choose your path to better ad tracking
See last week's adsagainst your real orders
Your last 30 days show up the day you install.
- 14-day free trial
- 3-minute setup
- Talk to the founder