Why Choose True Roas for your Ad Tracking

Track More.
Sell More.

Start tracking in minutes. TrueROAS tracks 100% of your Shopify orders and attributes results to the correct Facebook ad, adset and campaign in a post iOS17 world.

✓ 7-day free trial ✓ Cancel any time ✓ 1-click-setup

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“What you can't measure, you can't improve.”

Noah Kagan
Noah Kagan - Chief Sumo & CEO
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Instant 1-Click Setup

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Custom Shop Integration

Stop Getting Tricked Into Bad Decisions

  • Ad platforms can't track post iOS14.

  • Glorified UTM tracking tools won't do the trick.

Reporting is Unreliable
ROAS is Inconsistent

Poor tracking wastes money by using one-size-fits-all attribution and unclear customer journey tracking.

  • Testing is slow, unpredictable and expensive.

  • Inconsistent ad attribution that can't be trusted.

  • Wasting hours figuring out what is profitable and not.

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Scale with Confidence
Stop Wasting Ad Spend

Increase your ROI from ads by +20.31% in 60 days by tracking all your paid ads, email and influencers in one place. Manage everything from one smooth dashboard.

  • Ultra-fast testing, +243% attributed orders.

  • Zero doubts: every conversion tied to an order number.

  • All-in-one Ads Manager and source of truth.

Optimize your Data Into Gold

TrueAttribution AI collects data from your website, store, first-party data and ad platform data. Then analyzing and matching it to the correct Facebook or Google Ad.

  • Promethean Attribution Algorithm.

  • Feed AI & Optimize Ad Platforms

  • Unified Ads Manager: Ads, Influencers, Email, & more.

  • Created by E-Com Data Analysts Leveraging AI.

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✓ 7-day free trial ✓ Cancel any time ✓ 1-click-setup

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Demo with Rasmus

Try Live Demo
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How much will I save?

Example eCom store spending

on ads.

Today's tracking problemsWhat it costs you
Missing 9% orders-$375 / mo
63% overpriced testing -$750 / mo
Attribution 34% off-$1,150 / mo
4.7h weekly time waste-$225 / mo
Running unproftiable ads too long-$550 / mo
Scale 7x more reliably-$2,300 / mo
*Before TrueROAS

Total Wasted Ad Spend

-$64,200 / year

-$5,350 / mo
TrueROAS Monthly Fee
-$150 / mo
*After TrueROAS


Return on monthly fee

+$62,400 / year

+$5,200 / mo
+3567% ROI

Other solutions

  • Uses old "cookie-way" to track users.
  • Can't tell if the conversion actually happened.
  • Meta and Google uses data modeling, not real data.
  • Build for general attribution for most businesses, not eCom stores.
  • Uses external data like Google Analytics, not processing it like true data pros.
  • No unique eCommerce metrics (e.g. AoV)
  • Will steal your data for advertising (Not GDPR Compliant).

True Tracking

  • 100% Shopify / WooCommerce s2s Order Sync.
  • Fixed pricing, unlimited ad spend and revenue.
  • Promethean AI User Matching.
  • Multi-Touch Attribution Models using AI and Machine learning.
  • Full transparency: See each sequence that led to a purchase.
  • Every conversion referenced to the exact order number in your store.
    E.g. #34101.
  • Best eCom tracking available for Shopify and WooCommerce stores.
    Try free trial and compare
  • Can track 33% more by not leveraging your data to advertise

✓ 7-day free trial ✓ Cancel any time ✓ 1-click-setup

People who rely on True ROAS every day

”2 months in and we can see that we have major improvements on our ROAS already”

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–Kit Walsh

”$8500 extra revenue”

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XFactor Advertising Ad Agency

”we're getting an average of 37% more ROI from our ads”

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–Roger Andersson

Stop Wasting Ad Spend Today

Hundreds already stopped wasting 37% ad spend.
When will you?

Start Risk-Free Trial

✓ Unlimited ad spend✓ 7-day free trial ✓ Cancel any time

Free Guide

Best Performing Facebook Audiences for Shopify and WooCommerce Stores in 2023

Not sure? We got all your answers right here.

E-commerce advertisers using Shopify, WooCommerce or any other platform with custom integration. Perfect for store owners to manage their revenue streams, and ad agencies to manage multiple accounts.

The True Tracking algorithm can see the entire customer journey more clearly (using advanced machine learning to match all the users cookies, browsers, IP, and much more).

Then, as every little data point is saved the AI can reprocess all of your data with an attribution model built for eCom stores like yours, even if your customer first visited 6 months ago.

This data is then presented to you, connected to the exact ad (or source), so you don't have to go back and forth between ads manager or other tools.

Finally you can scale with confidence.

TrueROAS accepts all major cards, including bank transfer, Klarna, Paypal, Link and a bunch of other methods.

You can see every customer journey and refer it back to the exact order number in your store. Never doubt if a conversion is "real" again.

Switch between ad accounts and stores in 2 clicks.

TrueROAS have its own ads manager, showing all your ads AND other sources of your purchases in your store.

Yes, you can use an infinite amount of pixels.

To set up tracking for your store you need around 4 minutes.
When you used our 1-click Facebook log in, your setup is already 33% done.

From the day you install TrueROAS you can start seeing results already 48h afterwards. So you can get accurate tracking for free during our 7 day trial, no strings attached.

TrueROAS uses whatever currency your store and ad account are using.

If you can copy-paste, you got this. We have on-hand chat support and availability to book call with an attribution expert, just in case your setup is custom in some way.

Yes. TrueROAS AI intelligently calculates where the user came from based on multiple data points.

No. However, if you're using TrueROAS you're doing everything possible. Connecting every available data point, to make sure you don't miss a thing.

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  • Pricing & Features
    Pricing & Features
  • Request Demo
    Request Demo
    Talk to sales.


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