4.8/5
Shopify App Store
DTC founders & experts
4.5/5
Trustpilot
4.8/5
Shopify App Store
4.5/5
Trustpilot
Lifetimely Shows LTV. TrueROAS Adds the Ads.
The same reports, plus Meta and Google get the real sales, so your ads improve
Lifetimely: great profit and LTV reports, ad results as each platform reports them. TrueROAS: shows the ad behind each sale, then sends the real sales to Meta and Google.
E-commerce attribution for Shopify & WooCommerce
Setup in 3 minutes · Cancel anytime · See live demo
Supports all your favourite platforms
TrueROAS vs Lifetimely at a glance
TrueROAS is an alternative to Lifetimely for Shopify and WooCommerce stores. It shows which ad made each sale, then sends the real sales to Meta and Google, so your ads improve.
Lifetimely costs less: $149 a month for a store doing $100k a month (M plan, 3,000 orders), against $299 for TrueROAS Pro. TrueROAS is free under $10k a month in revenue.
. Prices and features checked Oct 2026.
What you see
Lifetimely shows the profit. TrueROAS shows which ad made it.
One example week. Same store, same six orders.
Example week: Shopify records 6 orders worth $690. Lifetimely shows what each ad platform reports: Meta $475, Google $250 and TikTok $85, together $810, because Meta and Google both claim order #4821. TrueROAS matches all 6 orders, $690 like Shopify, shows the ad behind each one and sends them to Meta and Google.
Each platform counts the sales it thinks it caused. TrueROAS counts each order once, with its ad.
Sample data. Lifetimely's attribution report shows revenue as each ad platform reports it by default (Lifetimely help), or credits Shopify orders to their first or last UTM touch (UTM Explorer).
In their words
Lifetimely reviews well. These complaints still come up.
Verbatim from Shopify App Store reviews, 2025 and 2026.
"Paid plan is extortionate and free plan is pathetic"
"We’ve been getting inaccurate data from our Google Ads and Amazon ad spend. Honestly, I can’t trust this app for our daily numbers anymore"
"If I pay 150 euros a month, I expect direct live support."
Lifetimely scores 4.9 on the Shopify App Store (558 reviews), Oct 2026. Most of them are five stars.
Who should stay on Lifetimely
Honest fit check. Stay if:
You run the business from a P&L
with COGS, shipping, fees and expenses in one daily statement.
You live in cohorts and LTV
like predictive LTV, CAC payback and repeat-purchase journeys.
Your team runs on the Profit Agent
to build Klaviyo audiences and upsell offers from LTV data.
Switching
Run both. Keep the one that shows the ad.
We read the UTMs you already use, so nothing changes in your ads while you compare.
Switching in three steps. Day 0: install TrueROAS next to Lifetimely in 3 minutes and keep both running. Day 1: open the same order in both (Order #4821 $120). Lifetimely: First or last UTM. TrueROAS: Meta ad, then Google. Day 14: keep the one that shows the ad and cancel the other.
Lifetimely is cheaper for a store doing $100k a month: $149 on its M plan (pricing), against $299 for TrueROAS Pro. The difference buys the ad behind every order and real sales sent back to Meta and Google.
What changes once every sale is verified
Average across TrueROAS stores, 90 days after install vs before.
+17.1%
ROAS Lift
Average across stores
-23.9%
Lower CPA
PMax campaigns
35-40%
EMQ Lift
Meta event match quality
4 hrs
Time Saved
Weekly, from user survey
Lifetimely vs TrueROAS, feature by feature
What each tool does with each sale, what you can do with the data, and what it costs a store your size.
Last click only WeTracked | BEST VALUE  TrueROAS | Profit and LTV reports Lifetimely | |
|---|---|---|---|
| What it costs | |||
| Pricing starts at | $49/mo (500 orders) | Free under $10k/mo, then from $99 | Free to 50 orders, then $49/mo |
| Price for a store doing $100k/mo | $149-50% vs TrueROAS | $299Pro plan | $149-50% vs TrueROAS |
| Contract | Monthly, 20% off annual | Monthly or yearly | Monthly |
| Where the numbers come from | |||
| Where its numbers come from | Forwards real orders, reports last click | Every number starts from a real Shopify order | Shopify orders plus platform-reported ad results, first or last UTM touch |
| Counts a sale only if a real Shopify order exists | Not public | YesOrder-verified | Yes |
| Sends your sales back to Meta & Google | Yes | YesMeta CAPI + Google enhanced conversions | No |
| What you can see | |||
| Shows which ad made each sale | YesLast click, UTM tags only | YesChannel, campaign, ad and creative | YesLTV + P&L, first/last touch only |
| Customer journey on every order | Not public | YesEvery order | No |
| Attribution per product | Not public | YesPro plan | Not public |
| Lifetime value per channel | Not public | YesPro plan | Yes |
| Post-purchase survey built in | Not public | YesOne question, every order | Not public |
| What you can do with the data | |||
| Manage ads inside the tool | No | No | |
| AI assistant on your data | Not public | YesTrew AI, plus agents on your data | YesProfit Agent |
| Works with Claude, ChatGPT and Cursor (MCP) | Not public | YesPro plan | Yes |
| Shows if an ad really added sales | Not public | YesIncremental Attribution | Not public |
| How often data updates | Real time | ⚡ 6 mins | Hourly |
| Included features | 2 of 11 | 11 of 11 | 5 of 11 |
List prices from each vendor's public pricing page, against TrueROAS Pro at $299 for a store doing $100k/mo. “est.” is our estimate from the vendor's published tiers. “Not public” means the vendor does not document that feature, and it does not count as included.
Sources: WeTracked: WeTracked reporting help · Lifetimely: Amp help: Connect Lifetimely to Claude
What would that lift mean for your store?
The average gain across TrueROAS stores, applied to your ad spend. Move the slider to see it in dollars.
Monthly Ad Spend
$15,000
Monthly
+$3,300
Annual
+$39,600
Based on +$0.22 per $1 ad spend
Don't just take our word for it
Every quote links to the original review on the Shopify App Store or Trustpilot.
Marius
Ad Agency$150K+ ad spend/month
Soon three years with TrueROAS and still happy with it!
Varius
Founder @ PLSFIX$80K+ revenue/month
2 months and big results
LederKur
GermanyVery good app. I almost turned off an ad set that had a 4.5 ROAS because Meta tracked not all of the sales and had a Meta 1.5 ROAS.
League Outfitters
United StatesDefinitely worth the cost. Other attribution tools are at least 3X the cost, often with bloated features that you won't use. TrueROAS is the perfect balance for ecom brands.
Ziga Istenic
SloveniaA complete overview of all marketing channels we use, easy to implement and a great pricing structure. Honestly in my opinion the best analytics platform.
Jawliner USA
United StatesI have tested this tool for 2 months against another very expensive tracking tool, Hyros, and TrueROAS gives me the same 100% tracking.
See how it works 👀
Meta says one thing. Shopify says another. TrueROAS triangulates both, plus server-side signals, to show you which ads actually drove revenue.
- See which ads actually drove sales, verified against Shopify orders
- Find the conversions Meta and Google are both claiming credit for
- Feed verified data back to Meta & Google so their AI targets better
- Get triangulated attribution from 3 data sources in under 6 minutes
Stop Paying for Conversions That Never Happened
1,000+ stores already switched to real numbers.
When will you?
Start Free Trial →Still comparing TrueROAS vs Lifetimely? We got all your answers right here.
Is Lifetimely cheaper?
Yes. For a store doing $100k a month (about 1,100 orders), Lifetimely's M plan is $149 a month, billed monthly. TrueROAS Pro is $299 a month and includes the ad behind every order, real sales sent to Meta and Google, AI and MCP. TrueROAS is free under $10k a month in revenue.
Does Lifetimely show which ad made each sale?
Its Drill Down report shows campaign, ad group and ad results as Meta, Google and TikTok report them. Its UTM Explorer credits Shopify orders to their first or last UTM touch, or splits the credit evenly. TrueROAS starts from each Shopify order and shows the ad behind it.
Why don't Lifetimely's ad numbers add up to Shopify?
In its default view, Lifetimely shows revenue as each ad platform reports it. Each platform counts the sales it thinks it caused, so two platforms can claim the same order. TrueROAS counts each Shopify order once, with its ad.
Does Lifetimely send sales back to Meta and Google?
Its help center describes pulling ad spend and platform results in. We found no feature that sends sales back (checked Oct 2026). TrueROAS sends real sales to Meta and Google, so their bidding learns from real orders. It is included on Pro for one store, and an add-on ($49/mo) on Basic.
Will I lose AI or MCP if I leave Lifetimely?
No. TrueROAS has Trew AI chat, agents that flag what needs your attention, and MCP (Pro plan) for Claude, ChatGPT and Cursor. What TrueROAS does not do is build Klaviyo audiences or upsell offers, like Lifetimely's Profit Agent.
Can I keep Lifetimely for P&L and LTV?
Yes. Lifetimely covers the P&L and cohorts; TrueROAS shows which ad made each sale and sends real sales to Meta and Google. Nothing changes in your ad accounts.
How hard is switching?
Setup takes 3 minutes and nothing changes in your ad accounts. Your recent orders load in on day one.
Go deeper
Comparing tools? Use the five questions
Five-minute lessons, written by the founder, no jargon.