Holiday Sales Calendar 2027
Every sales day, holiday and marketplace event that moves e-commerce revenue in 2027, split by US, Europe and Asia. Each one has the date to start your campaign and one practical tip.
114
dates
3
regions
42
sales days
January to March is open. The rest of the year unlocks with your email.
January
2 dates
Fri, Jan 1
Start by Sat, Dec 26
New Year's Day
Run 'new year, new you' bundles and clearance on leftover holiday stock; fitness and wellness intent peaks this week.
US
Mon, Jan 18
Start by Fri, Jan 8
Martin Luther King Jr. Day
A long weekend with strong mattress, furniture and appliance sales; run a short weekend promo Friday to Monday.
US
February
3 dates
Sun, Feb 14
Start by Mon, Jan 18
Valentine's Day
Push gift guides by late January and lean on express shipping cutoffs in ads during the final week.
US
Sun, Feb 14
Start by Mon, Jan 25
Super Bowl LXI
CPMs spike on game day; pause broad prospecting and target party food, apparel and TV shoppers the week before.
US
Mon, Feb 15
Start by Mon, Feb 1
Presidents' Day
Classic weekend for big-ticket discounts on home, mattresses and electronics; run one offer from Friday to Monday.
US
March
2 dates
Wed, Mar 17
Start by Wed, Mar 3
St. Patrick's Day
Green-themed product drops and party supplies convert well; keep spend modest and creative playful.
US
Sun, Mar 28
Start by Mon, Mar 1
Easter
Baskets, candy, kids' gifts and spring apparel peak two weeks out; shipping cutoffs matter since Easter is early.
US
April
2 dates
May
3 dates
June
5 dates
July
2 dates
September
1 date
October
3 dates
November
6 dates
December
5 dates
The calendar tells you when. It cannot tell you what worked.
Every Q4, stores scale the campaigns Meta says are winning and pause the ones it says are not. Meta's numbers and your Shopify orders rarely agree, and the gap is widest exactly when spend is highest.
TrueROAS matches every conversion to a real order before it counts, then sends the verified sales back to Meta and Google. Set it up in three minutes, well before the first date on this list.
Common questions
When is Black Friday 2027?
Black Friday 2027 is Friday, November 26. Thanksgiving is November 25 and Cyber Monday is November 29. Most stores start early access offers the week of November 15.
When is Singles' Day 2027?
Singles' Day is always November 11. In 2027 it falls on a Thursday. Tmall and JD pre-sales usually open in October, and European retailers use it as a warm-up sale before Black Friday.
When should I start Q4 ad campaigns in 2027?
Build audiences from mid-October, lock Black Friday creative and budgets by November 15, and make sure your conversion tracking is verified before you scale, or you will be optimising on numbers that do not match your store.
Are the 2027 Prime Day dates confirmed?
No. Amazon announces Prime Day a few weeks ahead. In 2026 Prime Day moved to June 23 to 26 and Prime Big Deal Days ran October 6 to 7, so the calendar shows late June and early October for 2027 and marks both as estimates. Japan and India usually run Prime Day in July.
Sources: national public holiday calendars, Amazon, Shopee, Lazada, Alibaba and Flipkart announcements for previous years, and the French and Spanish sales regulations. Lunar and religious dates follow the astronomical calendar and can shift by a day locally.