4.7/5
Shopify App Store
DTC founders & experts
5/5
Trustpilot
4.7/5
Shopify App Store
5/5
Trustpilot
DTC founders & experts
Triple Whale Bets on AI. TrueROAS Bets on the Truth.
Real sales with the ad behind each one, not a pixel guess an AI agent acts on
Triple Whale: AI agents on pixel numbers, 12-month term. TrueROAS: shows the ad behind each sale, then sends the real sales to Meta and Google, so your ads improve.
Setup in 3 minutes · Cancel anytime
Supports all your favourite platforms
Triple Whale vs TrueROAS, 2026
Triple Whale is building an agent. TrueROAS is building the truth it needs.
An agent is only as good as the numbers it acts on. Automating a decision does not fix the data underneath it.
Triple Whale, 2026
"The AI operating system for ecommerce"
Moby agents that buy media, generate creative and build landing pages, running on top of pixel-based attribution. Measurement is now the foundation for an agent product, not the product itself. Moby 2 launch, May 2026
TrueROAS
Track the truth, then feed it to the AI that already runs your ads
Every sale verified against a real Shopify order, then sent back to Meta and Google, where the bidding AI you already pay for lives. No second AI to buy credits for.
Head to head
What each one is built to do
Triple Whale changed what it is. In July 2025 its CEO announced Moby as "the most sophisticated agentic system in the world". In May 2026 the company relaunched as the AI operating system for ecommerce. Attribution is now the substrate for a different product.
| Triple Whale | TrueROAS | |
|---|---|---|
| What the company says it is | "The AI operating system for ecommerce". Source | Attribution that tracks the truth for Shopify and WooCommerce |
| Where a sale comes from | Triple Pixel plus a model. Totals can drift from Shopify. | Verified against the actual Shopify order |
| Who acts on the data | Moby agents inside Triple Whale: media buying, creative, landing pages | Meta and Google's own bidding AI, fed verified sales |
| Extra AI to pay for | Yes. Agents sit on the Automate tier from $749 a month, with usage credits. Source | No. Sendback to Meta and Google is included on every plan. |
| Data refresh | Not published | Every 6 minutes |
| Price at $100k a month | $549 Foundation. Pricing | $299 Pro |
| Contract | 12 months, 30 days' notice | Cancel any month |
| Setup | Pixel install plus onboarding | 3 minutes. Nothing changes in your ad accounts. |
| Support | Ticket queue. A 2026 review reports a 1.5-month wait. Source | Founder-led team. Book a call, talk to the people who built it. |
| Shopify App Store | 4.1 from 91 reviews. Reviews | 4.7 from 82 reviews. Reviews |
| Trustpilot | 3.1 from 62 reviews. Reviews | 5/5 from 12 reviews. Reviews |
Where the AI should live
Meta and Google already have the best bidding AI on earth. They just need true inputs.
Same last step in both stacks. The difference is the first step: a pixel hit that gets modeled, or a real order that gets verified.
The Triple Whale stack
Triple Pixel on your store
Sees part of each visit. Blocked by browsers and consent for the rest.
Attribution model fills the gaps
Totals can drift from what Shopify recorded.
Dashboard shows the modeled number
Moby agent reads that number and acts
Moves budget, launches creative, spends credits.
Meta and Google get the budget change
The TrueROAS stack
A real Shopify order comes in
The order ID is the starting point, not a pixel hit.
Order verified and matched to the ad
You can open the exact order in Shopify for any conversion.
Verified sale sent back to Meta and Google
Their bidding AI optimizes on real sales
Andromeda and Performance Max, already included in your ad spend.
Budget follows the ads that actually sold
Why it compounds
An overstated week becomes an overfunded campaign
When the number is wrong and a human reads it, they hesitate. When the number is wrong and an agent reads it, it acts.
One week, two versions
Illustrative example
Bidding AI optimizes on
Real sales
The 18% gap in this example sits inside the "20 to 30% in the hardest cases" range reported for pixel-tracked vs order data. Ecommerce Fastlane, June 2026
In their words
Why brands are leaving Triple Whale in 2026
Verbatim from public reviews, linked. Triple Whale scores 3.1 out of 5 on Trustpilot and 4.1 on the Shopify App Store as of September 2026.
★☆☆☆☆
"The aggressive sales team push you into a one year up front payment plan... Moby 2 is still glitchy and you run out of 'credits' very quickly."
The Functional Mushroom Company, 1 star, 9 Jul 2026★☆☆☆☆
"Our account was switched to the free plan with no advance notice... only way back was a new tier roughly three times the price."
Max Louw, 1 star, 31 Jul 2026★☆☆☆☆
"If you have any issue and you need support: be prepared to wait for 1,5 month."
Info Rosalyne, 1 star, 26 Aug 2026Founder-led
Support is a call away, not a ticket away
Triple Whale reports 40,000 brands and a 2026 review describes a 1.5-month wait for help. TrueROAS is run by the person who wrote the algorithm, and the reviews below are verbatim from the Shopify App Store.
Rasmus Arvidsson
Founder. Wrote the attribution algorithm. Still on the calls.
TrueROAS is founder-led. When something looks off in your numbers, you book a call and talk to the people who built the product, not a ticket queue. Same for setup, migrations and "is this ad really working" questions.
Free, 30 minutes, no sales script. Bring your Triple Whale and Shopify numbers and we compare them live.
★★★★★
"Tracking data correct (tested with other tools), team is always there to help. Very easy setup of tracking via UTM and API."
OceanWash, Germany, Oct 2024★★★★★
"Super user friendly, all essential info is there, great tracking quality, but also the support is super kind and helpful."
Zalecta, Belgium, Mar 2026★★★★★
"Really good customer service if you get stuck and easy to understand tracking which keeps improving. They are ahead of competitors in sending data back to advertising platforms."
Magnapix, New Zealand, Jun 2026Honest fit check
Who should stay on Triple Whale
Agents are a real trend and Triple Whale is ahead on them. Our claim is narrower: get the measurement right, or every layer above it inherits the error. Stay if:
- You sell on Amazon as well as Shopify and want one agent across both.
- You have a team that will actually run Moby's creative and landing page agents, and enough revenue that model noise averages out.
- You want a business intelligence suite (finance, inventory, retention) more than you want attribution.
- You are inside a signed annual contract and the switching cost is real. Run TrueROAS alongside it for the last 60 days instead.
Two questions we get
Do I lose anything by not having an AI agent?
You lose a chat window inside a dashboard. You keep the two agents that matter: Meta's and Google's bidding systems, which already move your budget every hour. TrueROAS feeds them verified sales so they move it toward ads that actually sold.
Will my numbers match Shopify?
Yes, because they start from Shopify. Every conversion in TrueROAS carries the order ID, so you can open the order and check it yourself. Revenue in the dashboard is order revenue, not a modeled estimate.
What changes once every sale is verified
Average across TrueROAS stores, 90 days after install vs before.
+17.1%
ROAS Lift
Average across stores
-23.9%
Lower CPA
PMax campaigns
35-40%
EMQ Lift
Meta event match quality
4 hrs
Time Saved
Weekly, from user survey
Triple Whale vs TrueROAS, feature by feature
What each tool does with each sale, what you can do with the data, and what it costs a store your size.
Sends data back only WeTracked | BEST VALUE  TrueROAS | 12-month contract Triple Whale | |
|---|---|---|---|
| What it costs | |||
| Pricing starts at | $49/mo (500 orders) | Free under $10k/mo, then $39 | Free plan, then from $219/mo |
| Price for a store doing $100k/mo | $119est. -60% vs TrueROAS | $299Pro plan | $549+84% vs TrueROAS |
| Contract | Monthly, 20% off annual | Monthly, cancel anytime | 12 months, 30 days' notice |
| What it does with each sale | |||
| Where its numbers come from | Does not count sales, only forwards them | Every number starts from a real Shopify order | Pixel guess, filled in by a model |
| Counts a sale only if a real Shopify order exists | ✕ | Order-verified | ✕ |
| Sends your sales back to Meta & Google | Meta CAPI + Google enhanced conversions | ||
| Shows which ad made each sale | ✕ | Channel, campaign, ad and creative | |
| Customer journey on every order | ✕ | Every order | |
| Attribution per product | ✕ | Pro plan | |
| Lifetime value per channel | ✕ | Pro plan | |
| Post-purchase survey built in | ✕ | One question, every order | |
| What you can do with the data | |||
| Manage ads inside the tool | ✕ | All platforms | |
| AI assistant on your data | Not public | Trew AI, plus agents on your data | Moby |
| Works with Claude, ChatGPT and Cursor (MCP) | Not public | Pro plan | Read-only |
| Shows if an ad really added sales | ✕ | True Horizon | Not public |
| How often data updates | Not public | ⚡ 6 mins | Not public |
| Included features | 1 of 11 | 11 of 11 | 9 of 11 |
List prices from each vendor's public pricing page, against TrueROAS Pro at $299 for a store doing $100k/mo. “est.” is our estimate from the vendor's published tiers. “Not public” means the vendor does not document that feature, and it does not count as included.
Sources: Triple Whale: Triple Whale public APIs · Triple Whale: Triple Whale MCP · Triple Whale: How the Triple Pixel works
What would that lift mean for your store?
The average gain across TrueROAS stores, applied to your ad spend. Move the slider to see it in dollars.
Monthly Ad Spend
$15,000
Monthly
+$3,300
Annual
+$39,600
Based on +$0.22 per $1 ad spend
Install App. Connect Ads. Start Feeding AI.
3 min to start. Auto UTM detection.
Don't just take our word for it
Marius
Ad Agency$150K+ ad spend/month
Soon three years with TrueROAS and still happy with it!
Varius
Founder @ PLSFIX$80K+ revenue/month
2 months and big results
$320k/month
Jawliner USA
Tested vs Triple Whale and saw
$80k/month
Swedish Brand (MWHW)
WOW! This app is really amazing
$95k/month
MYLIFE24.CH
Super App. Helps me very well with scaling individual Meta ads. Triple Whale couldn't do this accurately.
$140k/month
Bambu-kläder.se
Google is performing better than we thought
$250k/month
LifeWatch
Very happy with TrueROAS. It gives accurate FB tracking at a fair price. Triple Whale cost more and was less accurate.
$120k/month
Ryan
Dude, quality over quantity... Comparing to the other tools I used this is both more accurate AND the ecom attribution model makes a huge difference. We literally saved $1000 in one week just from turning off ads that fb was reporting, but was not really contributing to the sale.
$200k/month
XFactor Advertising
$8500 extra revenue
$50k/month
Roger
Best platform for Meta ads, google ads, TikTok ads tracking.
When Will You Stop Guessing?
Blended ROAS
5.3x
New Customer CPA
$27.50
LTV
$187.35
🎯Best Performing Ads
Summer Collection
Product Showcase
Viral Product Demo
📊Best Performing Channels
Google Search
Facebook Prospecting
Instagram Stories
⚠Ad Waste Ranked by Source
Facebook Broad Audience38%
Google Display Network27%
YouTube Skip Ads18%
Explore More About TrueROAS
Choose your path to better ad tracking
2 min overview
Interactive walkthrough
1-on-1 with expert
How brands like yours use us
Full capabilities
Plans & packages
Why Brands Switch from Triple Whale
All your ads, all your attribution, every single order in one place you can trust
Order-verified
Every conversion
Matched to a real Shopify order
4.7/5
Shopify App Store
82 reviews
6 min
Data refresh
Not 2 hours, not next day
What You Get
One Centralized Truth
Manage all ads and attribution for every single order in one place. No more jumping between platforms.
Transparent Tracking You Can Trust
Verify any conversion yourself. We show the exact order ID in Shopify. No black boxes, ever.
Media Buyer Heaven
NC-ROAS, LTV, MER, Creative Analysis, Customer Journeys: all the ecommerce metrics 8-figure brands use to scale
Enriched Signal Recovery (CAPI)
Our proprietary TrueID technology enriches your conversion data and sends it back to ad platforms
Zero Learning Curve
Preset dashboards, pre-configured settings, just plug and play. Your grandma could handle it.
Customizable & Shareable Dashboards
100+ templates, AI builder, live shareable links. Build the perfect view for your team or clients.
Common Concerns Answered
"Is the tracking actually accurate?"
Verify any conversion yourself. We show the exact order ID in Shopify. No black boxes.
"Switching tools sounds like a hassle..."
1-click Shopify install. 60 days of data backfilled instantly. Live in 3 minutes. TrueROAS picks up all your current UTMs so you don't need to change them.
"What if it doesn't work for my store?"
14-day free trial. Nothing changes in your ad accounts. Cancel anytime.
"I don't have time to learn another tool"
Preset templates and 1 click setup your grandma could handle, but still we offer a Free done-for-you setup call. We configure everything for you.
Everything Included. One Platform.
TrueROAS Pixel
Server-side tracking with True Fingerprinting
Signal Recovery (CAPI)
Enriched conversion data sent back to ad platforms
Creative Lab
Hook rates, hold rates, creative performance analysis
"Whale Hunter" LTV & Product Analytics
Cohort analysis, product margins, customer lifetime value
Real Profit Dashboard (Shareable)
100+ templates, AI builder, live shareable links
No add-ons, no per-seat fees, no modules to unlock.
One plan with everything above. It scales with your store, so you never outgrow it.
Avg +27% ROAS in 1-2 months
1,000+ stores trust TrueROAS
Zero Risk
14-day free trial, cancel anytime
60-day instant data backfill for Shopify
Free done-for-you installation call
No contracts. Cancel anytime.
2-click install · See your metrics in 3 minutes
Do you fit the TrueROAS Profile?
DTC Brands
You want to scale your ads
You waste budget on testing not yielding results
Can't sleep knowing your ROAS is wrong
You spend at least $1000/month on ads
Ad Agencies
Want to wow clients with transparent, accurate reporting
Wasting hours on manual data compilation & analysis
Want to retain clients longer with provable results
Need a stronger brand with our white-labeled dashboards
🚀 Built for e-commerce. Loved by agencies. Trusted by brands.
Safe for Your Store
GDPR
100% privacy-friendly tracking that follows all GDPR, CCPA, and PECR regulations.
No consent popups needed
SETUP TIME
Complete your setup in 3 minutes with our guided installation process.
No developer needed
PERFORMANCE
Zero impact on your store's speed or performance - we run everything on our servers.
No site slowdowns
PIXELS
Works alongside your existing pixels, enhancing them without replacing anything.
No disruption to ad accounts
Ready to Transform your Ad Data into Gold?
Store-verified data, in real-time, across every brand you manage.
One Clear Source of Truth
See which ads drive sales, not just clicks
Track Reality. Feed Ad AI.
Optimize Facebook & Google AI faster.
Scale Winners. Cut Losers.
It's surprisingly easy with good data.
See how it works 👀
Meta says one thing. Shopify says another. TrueROAS triangulates both, plus server-side signals, to show you which ads actually drove revenue.
- See which ads actually drove sales, verified against Shopify orders
- Find the conversions Meta and Google are both claiming credit for
- Feed verified data back to Meta & Google so their AI targets better
- Get triangulated attribution from 3 data sources in under 6 minutes
Stop Paying for Conversions That Never Happened
1,000+ stores already switched to real numbers.
When will you?
Start Free Trial →People who rely on TrueROAS every day
Still comparing TrueROAS vs Triple Whale? We got all your answers right here.
Who is this for?
E-commerce advertisers using Shopify, WooCommerce or any other platform with custom integration. Perfect for store owners to manage their revenue streams, and ad agencies to manage multiple accounts.
How can TrueROAS track better?
The True Tracking algorithm can see the entire customer journey more clearly (using advanced machine learning to match all the users cookies, browsers, IP, and much more).
Then, as every little data point is saved the AI can reprocess all of your data with an attribution model built for eCom stores like yours, even if your customer first visited 6 months ago.
This data is then presented to you, connected to the exact ad (or source), so you don't have to go back and forth between ads manager or other tools.
Finally you can scale with confidence.
Payment methods
TrueROAS accepts all major cards, including bank transfer, Klarna, Paypal, Link and a bunch of other methods.
How can I know the tracking REALLY is accurate?
You can see every customer journey and refer it back to the exact order number in your store. Never doubt if a conversion is "real" again.
What if I have multiple stores (or clients)?
Switch between ad accounts and stores in 2 clicks.
Do I manage ads in TrueROAS or Ads Manager?
TrueROAS have its own ads manager, showing all your ads AND other sources of your purchases in your store.
Can I use multiple pixels?
Yes, you can use an infinite amount of pixels.
⏰ How long to get started?
To set up tracking for your store you need around 4 minutes.
When you used our 1-click Facebook log in, your setup is already 33% done.
When can I start seeing results
From the day you install TrueROAS you can start seeing results already 48h afterwards. So you can get accurate tracking for free during our 7 day trial, no strings attached.
Does TrueROAS support my store currency?
TrueROAS uses whatever currency your store and ad account are using.
Is the installation technical?
If you can copy-paste, you got this. We have on-hand chat support and availability to book call with an attribution expert, just in case your setup is custom in some way.
📧 Can I track email or other sources (like Google, TikTok or Pinterest)?
Yes. TrueROAS AI intelligently calculates where the user came from based on multiple data points.
Does this solve the iOS tracking issues?
No. However, if you're using TrueROAS you're doing everything possible. Connecting every available data point, to make sure you don't miss a thing.
Go deeper
Comparing tools? Use the five questions
Five-minute lessons, written by the founder, no jargon.