4.8/5
Shopify App Store
DTC founders & experts
4.5/5
Trustpilot
4.8/5
Shopify App Store
4.5/5
Trustpilot
ThoughtMetric Models. TrueROAS Verifies.
See which ad made each sale, then Meta and Google get the real sales
ThoughtMetric: multi-touch models, priced by pageviews. TrueROAS: shows the ad behind each sale, then sends the real sales to Meta and Google, so your ads improve.
E-commerce attribution for Shopify & WooCommerce
Setup in 3 minutes · Cancel anytime · See live demo
Supports all your favourite platforms
TrueROAS vs ThoughtMetric at a glance
TrueROAS is an alternative to ThoughtMetric for Shopify and WooCommerce stores. It shows which ad made each sale, then sends the real sales to Meta and Google, so your ads improve.
ThoughtMetric is priced by pageviews. TrueROAS Pro is $299 a month for a store doing $100k a month. TrueROAS is free under $10k a month in revenue.
. Prices and features checked Oct 2026.
What you get
Ask your data. Right in the app.
ThoughtMetric's AI works through Claude and ChatGPT, on a paid AI plan. TrueROAS has AI chat and agent alerts in the app, plus MCP on Pro.
Example: asked which ads brought new customers last week, Trew AI checks 25 Shopify orders and answers Summer Sale #12 with 14 new customers ($1,960), UGC Hook v3 with 9 ($1,170) and Retargeting 7d with 2 ($240). Then an agent flags the ad set Broad Audience 3: Meta reports 6 sales, Shopify has 0, and it spent $420 this week.
- Trew AI chat on your data
- Agents that flag what needs action
- MCP for Claude, ChatGPT and Cursor (Pro)
ThoughtMetric connects to Claude and ChatGPT through MCP; both need a paid AI account (Oct 2026).
In their words
ThoughtMetric reviews well. These complaints still come up.
Verbatim from Shopify App Store reviews, 2026.
"i have a discrepancy on the data, but after 10 days, there's no effort of giving me any clarity!"
"Only downside is the lack of a chatbot for pulling data requests"
ThoughtMetric scores 4.7 on G2 (40 reviews, per its own site), 4.6 on Capterra (15) and 3.8 on the Shopify App Store (14), Oct 2026.
Who should stay on ThoughtMetric
Honest fit check. Stay if:
You want the lowest price
from $99 a month, with every feature on every plan.
Your store is not on Shopify
or WooCommerce. ThoughtMetric supports BigCommerce and Magento.
You advertise on many channels
like Pinterest, Snapchat, AppLovin or ChatGPT Ads.
Switching
Run both. See your ads on day one.
We read the UTMs you already use, so nothing changes in your ads while you compare.
Switching in three steps. Day 0: install TrueROAS next to ThoughtMetric in 3 minutes and keep both running. Day 1: look at your first day (Shopify orders Loaded). ThoughtMetric: Starts at install. TrueROAS: Orders matched. Day 14: keep the one that fits and cancel the other.
ThoughtMetric tracks from the day it is installed and takes about a week to become accurate (ThoughtMetric help). It is often cheaper: $199 a month up to 100,000 pageviews, $299 up to 200,000 (pricing), against $299 for TrueROAS Pro.
What changes once every sale is verified
Average across TrueROAS stores, 90 days after install vs before.
+17.1%
ROAS Lift
Average across stores
-23.9%
Lower CPA
PMax campaigns
35-40%
EMQ Lift
Meta event match quality
4 hrs
Time Saved
Weekly, from user survey
ThoughtMetric vs TrueROAS, feature by feature
What each tool does with each sale, what you can do with the data, and what it costs a store your size.
Last click only WeTracked | BEST VALUE  TrueROAS | Pageview pricing ThoughtMetric | |
|---|---|---|---|
| What it costs | |||
| Pricing starts at | $49/mo (500 orders) | Free under $10k/mo, then from $99 | $99/mo for 50,000 pageviews |
| Price for a store doing $100k/mo | $149-50% vs TrueROAS | $299Pro plan | $199est. -33% vs TrueROAS |
| Contract | Monthly, 20% off annual | Monthly or yearly | Monthly or yearly, 14-day trial, no card |
| Where the numbers come from | |||
| Where its numbers come from | Forwards real orders, reports last click | Every number starts from a real Shopify order | Pixel plus post-purchase surveys |
| Counts a sale only if a real Shopify order exists | Not public | YesOrder-verified | No |
| Sends your sales back to Meta & Google | Yes | YesMeta CAPI + Google enhanced conversions | Yes |
| What you can see | |||
| Shows which ad made each sale | YesLast click, UTM tags only | YesChannel, campaign, ad and creative | Yes |
| Customer journey on every order | Not public | YesEvery order | Yes |
| Attribution per product | Not public | YesPro plan | Not public |
| Lifetime value per channel | Not public | YesPro plan | Not public |
| Post-purchase survey built in | Not public | YesOne question, every order | Yes |
| What you can do with the data | |||
| Manage ads inside the tool | No | No | |
| AI assistant on your data | Not public | YesTrew AI, plus agents on your data | Not public |
| Works with Claude, ChatGPT and Cursor (MCP) | Not public | YesPro plan | Yes |
| Shows if an ad really added sales | Not public | YesIncremental Attribution | Not public |
| How often data updates | Real time | ⚡ 6 mins | Every 10 minutes |
| Included features | 2 of 11 | 11 of 11 | 5 of 11 |
List prices from each vendor's public pricing page, against TrueROAS Pro at $299 for a store doing $100k/mo. “est.” is our estimate from the vendor's published tiers. “Not public” means the vendor does not document that feature, and it does not count as included.
Sources: WeTracked: WeTracked reporting help · ThoughtMetric: ThoughtMetric: connect to Claude
What would that lift mean for your store?
The average gain across TrueROAS stores, applied to your ad spend. Move the slider to see it in dollars.
Monthly Ad Spend
$15,000
Monthly
+$3,300
Annual
+$39,600
Based on +$0.22 per $1 ad spend
Don't just take our word for it
Every quote links to the original review on the Shopify App Store or Trustpilot.
Marius
Ad Agency$150K+ ad spend/month
Soon three years with TrueROAS and still happy with it!
Varius
Founder @ PLSFIX$80K+ revenue/month
2 months and big results
LederKur
GermanyVery good app. I almost turned off an ad set that had a 4.5 ROAS because Meta tracked not all of the sales and had a Meta 1.5 ROAS.
League Outfitters
United StatesDefinitely worth the cost. Other attribution tools are at least 3X the cost, often with bloated features that you won't use. TrueROAS is the perfect balance for ecom brands.
Ziga Istenic
SloveniaA complete overview of all marketing channels we use, easy to implement and a great pricing structure. Honestly in my opinion the best analytics platform.
Jawliner USA
United StatesI have tested this tool for 2 months against another very expensive tracking tool, Hyros, and TrueROAS gives me the same 100% tracking.
See how it works 👀
Meta says one thing. Shopify says another. TrueROAS triangulates both, plus server-side signals, to show you which ads actually drove revenue.
- See which ads actually drove sales, verified against Shopify orders
- Find the conversions Meta and Google are both claiming credit for
- Feed verified data back to Meta & Google so their AI targets better
- Get triangulated attribution from 3 data sources in under 6 minutes
Stop Paying for Conversions That Never Happened
1,000+ stores already switched to real numbers.
When will you?
Start Free Trial →Still comparing TrueROAS vs ThoughtMetric? We got all your answers right here.
Is ThoughtMetric cheaper?
Often, yes. ThoughtMetric prices on pageviews: $199 a month up to 100,000 and $299 up to 200,000, with two months free on a yearly plan. TrueROAS Pro is $299 a month for a store doing $100k a month and adds AI chat and agents in the app. TrueROAS is free under $10k a month in revenue.
Does ThoughtMetric have AI?
ThoughtMetric connects to Claude and ChatGPT through MCP on every plan, which needs a paid Claude or ChatGPT account. It has no AI chat inside the app. TrueROAS has Trew AI chat in the app from the Basic plan, agents that flag what needs attention, and MCP on Pro.
How soon will I see which ads work?
ThoughtMetric only tracks from the day its pixel is installed and says it usually takes about a week to become accurate. TrueROAS loads your recent orders on day one.
Does TrueROAS have post-purchase surveys like ThoughtMetric?
Yes. TrueROAS includes a post-purchase survey from the Basic plan, and its answers sit next to each order. ThoughtMetric blends its "how did you hear about us" survey into its attribution model.
Does TrueROAS send sales back to Meta and Google?
Yes. Real sales go to Meta and Google, so their bidding learns from real orders. It is included on Pro for one store, and an add-on ($49/mo) on Basic. ThoughtMetric's Conversion API also covers Meta and Google.
Can I try both for free?
Yes. ThoughtMetric's 14-day trial needs no card. The TrueROAS 14-day free trial needs a card, and you can cancel before it ends.
Which stores do they work with?
ThoughtMetric supports Shopify, WooCommerce, BigCommerce, Magento and Teachable. TrueROAS supports Shopify and WooCommerce, plus a custom integration for other stores.
Go deeper
Comparing tools? Use the five questions
Five-minute lessons, written by the founder, no jargon.