4.7/5
Shopify App Store
DTC founders & experts
5/5
Trustpilot
4.7/5
Shopify App Store
5/5
Trustpilot
DTC founders & experts
Ruler Is Built for Lead Gen. TrueROAS for Shopify.
Built for Shopify and WooCommerce: see which ad made each sale in your shop
Ruler Analytics: call and form tracking, 12-month terms. TrueROAS: shows the ad behind each sale, then sends the real sales to Meta and Google, so your ads improve.
Setup in 3 minutes · Cancel anytime
Supports all your favourite platforms
What Ruler Analytics can't tell you
Across e-commerce, 37% of ad spend goes to campaigns that don't work (Forrester Consulting for Marketing Evolution, 2019). Finding your 37% takes more than what Ruler Analytics reports. Here is where the numbers go wrong.
Inconsistent ROAS
- Digiday
Ads Fatigue Too Fast
Forrester Consulting for Marketing Evolution, 2019
CPM is too high
- MarTech
What changes once every sale is verified
Average across TrueROAS stores, 90 days after install vs before.
+17.1%
ROAS Lift
Average across stores
-23.9%
Lower CPA
PMax campaigns
35-40%
EMQ Lift
Meta event match quality
4 hrs
Time Saved
Weekly, from user survey
Ruler Analytics vs TrueROAS, feature by feature
What each tool does with each sale, what you can do with the data, and what it costs a store your size.
Sends data back only WeTracked | BEST VALUE  TrueROAS | Lead gen Ruler Analytics | |
|---|---|---|---|
| What it costs | |||
| Pricing starts at | $49/mo (500 orders) | Free under $10k/mo, then $39 | $400/mo (10k visits) |
| Price for a store doing $100k/mo | $119est. -60% vs TrueROAS | $299Pro plan | $999est. +234% vs TrueROAS |
| Contract | Monthly, 20% off annual | Monthly, cancel anytime | Monthly or annual (12-month reported) |
| What it does with each sale | |||
| Where its numbers come from | Does not count sales, only forwards them | Every number starts from a real Shopify order | Visitor click-path MTA, MMM and impressions |
| Counts a sale only if a real Shopify order exists | ✕ | Order-verified | ✕ |
| Sends your sales back to Meta & Google | Meta CAPI + Google enhanced conversions | ✕ | |
| Shows which ad made each sale | ✕ | Channel, campaign, ad and creative | |
| Customer journey on every order | ✕ | Every order | |
| Attribution per product | ✕ | Pro plan | Not public |
| Lifetime value per channel | ✕ | Pro plan | Not public |
| Post-purchase survey built in | ✕ | One question, every order | Not public |
| What you can do with the data | |||
| Manage ads inside the tool | ✕ | ✕ | |
| AI assistant on your data | Not public | Trew AI, plus agents on your data | AI Analyst and Media Planner |
| Works with Claude, ChatGPT and Cursor (MCP) | Not public | Pro plan | Not public |
| Shows if an ad really added sales | ✕ | True Horizon | Not public |
| How often data updates | Not public | ⚡ 6 mins | Not public |
| Included features | 1 of 11 | 11 of 11 | 3 of 11 |
List prices from each vendor's public pricing page, against TrueROAS Pro at $299 for a store doing $100k/mo. “est.” is our estimate from the vendor's published tiers. “Not public” means the vendor does not document that feature, and it does not count as included.
What would that lift mean for your store?
The average gain across TrueROAS stores, applied to your ad spend. Move the slider to see it in dollars.
Monthly Ad Spend
$15,000
Monthly
+$3,300
Annual
+$39,600
Based on +$0.22 per $1 ad spend
Install App. Connect Ads. Start Feeding AI.
3 min to start. Auto UTM detection.
Don't just take our word for it
Marius
Ad Agency$150K+ ad spend/month
Soon three years with TrueROAS and still happy with it!
Varius
Founder @ PLSFIX$80K+ revenue/month
2 months and big results
$320k/month
Jawliner USA
Tested vs Triple Whale and saw
$80k/month
Swedish Brand (MWHW)
WOW! This app is really amazing
$95k/month
MYLIFE24.CH
Super App. Helps me very well with scaling individual Meta ads. Triple Whale couldn't do this accurately.
$140k/month
Bambu-kläder.se
Google is performing better than we thought
$250k/month
LifeWatch
Very happy with TrueROAS. It gives accurate FB tracking at a fair price. Triple Whale cost more and was less accurate.
$120k/month
Ryan
Dude, quality over quantity... Comparing to the other tools I used this is both more accurate AND the ecom attribution model makes a huge difference. We literally saved $1000 in one week just from turning off ads that fb was reporting, but was not really contributing to the sale.
$200k/month
XFactor Advertising
$8500 extra revenue
$50k/month
Roger
Best platform for Meta ads, google ads, TikTok ads tracking.
When Will You Stop Guessing?
Blended ROAS
5.3x
New Customer CPA
$27.50
LTV
$187.35
🎯Best Performing Ads
Summer Collection
Product Showcase
Viral Product Demo
📊Best Performing Channels
Google Search
Facebook Prospecting
Instagram Stories
⚠Ad Waste Ranked by Source
Facebook Broad Audience38%
Google Display Network27%
YouTube Skip Ads18%
Explore More About TrueROAS
Choose your path to better ad tracking
2 min overview
Interactive walkthrough
1-on-1 with expert
How brands like yours use us
Full capabilities
Plans & packages
Why Brands Switch from Ruler Analytics
All your ads, all your attribution, every single order in one place you can trust
Order-verified
Every conversion
Matched to a real Shopify order
4.7/5
Shopify App Store
82 reviews
6 min
Data refresh
Not 2 hours, not next day
What You Get
One Centralized Truth
Manage all ads and attribution for every single order in one place. No more jumping between platforms.
Transparent Tracking You Can Trust
Verify any conversion yourself. We show the exact order ID in Shopify. No black boxes, ever.
Media Buyer Heaven
NC-ROAS, LTV, MER, Creative Analysis, Customer Journeys: all the ecommerce metrics 8-figure brands use to scale
Enriched Signal Recovery (CAPI)
Our proprietary TrueID technology enriches your conversion data and sends it back to ad platforms
Zero Learning Curve
Preset dashboards, pre-configured settings, just plug and play. Your grandma could handle it.
Customizable & Shareable Dashboards
100+ templates, AI builder, live shareable links. Build the perfect view for your team or clients.
Common Concerns Answered
"Is the tracking actually accurate?"
Verify any conversion yourself. We show the exact order ID in Shopify. No black boxes.
"Switching tools sounds like a hassle..."
1-click Shopify install. 60 days of data backfilled instantly. Live in 3 minutes. TrueROAS picks up all your current UTMs so you don't need to change them.
"What if it doesn't work for my store?"
14-day free trial. Nothing changes in your ad accounts. Cancel anytime.
"I don't have time to learn another tool"
Preset templates and 1 click setup your grandma could handle, but still we offer a Free done-for-you setup call. We configure everything for you.
Everything Included. One Platform.
TrueROAS Pixel
Server-side tracking with True Fingerprinting
Signal Recovery (CAPI)
Enriched conversion data sent back to ad platforms
Creative Lab
Hook rates, hold rates, creative performance analysis
"Whale Hunter" LTV & Product Analytics
Cohort analysis, product margins, customer lifetime value
Real Profit Dashboard (Shareable)
100+ templates, AI builder, live shareable links
No add-ons, no per-seat fees, no modules to unlock.
One plan with everything above. It scales with your store, so you never outgrow it.
Avg +27% ROAS in 1-2 months
1,000+ stores trust TrueROAS
Zero Risk
14-day free trial, cancel anytime
60-day instant data backfill for Shopify
Free done-for-you installation call
No contracts. Cancel anytime.
2-click install · See your metrics in 3 minutes
Do you fit the TrueROAS Profile?
DTC Brands
You want to scale your ads
You waste budget on testing not yielding results
Can't sleep knowing your ROAS is wrong
You spend at least $1000/month on ads
Ad Agencies
Want to wow clients with transparent, accurate reporting
Wasting hours on manual data compilation & analysis
Want to retain clients longer with provable results
Need a stronger brand with our white-labeled dashboards
🚀 Built for e-commerce. Loved by agencies. Trusted by brands.
Safe for Your Store
GDPR
100% privacy-friendly tracking that follows all GDPR, CCPA, and PECR regulations.
No consent popups needed
SETUP TIME
Complete your setup in 3 minutes with our guided installation process.
No developer needed
PERFORMANCE
Zero impact on your store's speed or performance - we run everything on our servers.
No site slowdowns
PIXELS
Works alongside your existing pixels, enhancing them without replacing anything.
No disruption to ad accounts
Ready to Transform your Ad Data into Gold?
Store-verified data, in real-time, across every brand you manage.
One Clear Source of Truth
See which ads drive sales, not just clicks
Track Reality. Feed Ad AI.
Optimize Facebook & Google AI faster.
Scale Winners. Cut Losers.
It's surprisingly easy with good data.
See how it works 👀
Meta says one thing. Shopify says another. TrueROAS triangulates both, plus server-side signals, to show you which ads actually drove revenue.
- See which ads actually drove sales, verified against Shopify orders
- Find the conversions Meta and Google are both claiming credit for
- Feed verified data back to Meta & Google so their AI targets better
- Get triangulated attribution from 3 data sources in under 6 minutes
Stop Paying for Conversions That Never Happened
1,000+ stores already switched to real numbers.
When will you?
Start Free Trial →People who rely on TrueROAS every day
Still comparing TrueROAS vs Ruler Analytics? We got all your answers right here.
Who is this for?
E-commerce advertisers using Shopify, WooCommerce or any other platform with custom integration. Perfect for store owners to manage their revenue streams, and ad agencies to manage multiple accounts.
How can TrueROAS track better?
The True Tracking algorithm can see the entire customer journey more clearly (using advanced machine learning to match all the users cookies, browsers, IP, and much more).
Then, as every little data point is saved the AI can reprocess all of your data with an attribution model built for eCom stores like yours, even if your customer first visited 6 months ago.
This data is then presented to you, connected to the exact ad (or source), so you don't have to go back and forth between ads manager or other tools.
Finally you can scale with confidence.
Payment methods
TrueROAS accepts all major cards, including bank transfer, Klarna, Paypal, Link and a bunch of other methods.
How can I know the tracking REALLY is accurate?
You can see every customer journey and refer it back to the exact order number in your store. Never doubt if a conversion is "real" again.
What if I have multiple stores (or clients)?
Switch between ad accounts and stores in 2 clicks.
Do I manage ads in TrueROAS or Ads Manager?
TrueROAS have its own ads manager, showing all your ads AND other sources of your purchases in your store.
Can I use multiple pixels?
Yes, you can use an infinite amount of pixels.
⏰ How long to get started?
To set up tracking for your store you need around 4 minutes.
When you used our 1-click Facebook log in, your setup is already 33% done.
When can I start seeing results
From the day you install TrueROAS you can start seeing results already 48h afterwards. So you can get accurate tracking for free during our 7 day trial, no strings attached.
Does TrueROAS support my store currency?
TrueROAS uses whatever currency your store and ad account are using.
Is the installation technical?
If you can copy-paste, you got this. We have on-hand chat support and availability to book call with an attribution expert, just in case your setup is custom in some way.
📧 Can I track email or other sources (like Google, TikTok or Pinterest)?
Yes. TrueROAS AI intelligently calculates where the user came from based on multiple data points.
Does this solve the iOS tracking issues?
No. However, if you're using TrueROAS you're doing everything possible. Connecting every available data point, to make sure you don't miss a thing.
Go deeper
Comparing tools? Use the five questions
Five-minute lessons, written by the founder, no jargon.