4.8/5
Shopify App Store
DTC founders & experts
4.5/5
Trustpilot
4.8/5
Shopify App Store
4.5/5
Trustpilot
Reaktion tracks the click. TrueROAS shows the truth.
Every sale matched to its order, plus AI agents that work today.
Reaktion: server-side tracking, with its models and AI agents still coming soon. TrueROAS: journeys, surveys and AI, live today.
E-commerce attribution for Shopify & WooCommerce
Setup in 3 minutes · Cancel anytime · See live demo
Supports all your favourite platforms
TrueROAS vs Reaktion at a glance
TrueROAS is an alternative to Reaktion for Shopify and WooCommerce stores. It shows which ad made each sale, then sends the real sales to Meta and Google, so your ads improve.
Reaktion is priced by order volume. TrueROAS Pro is $299 a month for a store doing $100k a month. TrueROAS is free under $10k a month in revenue.
. Prices and features checked Oct 2026.
Live today
AI agents and models. Not coming soon.
Reaktion's AI agents and attribution models are marked coming soon. TrueROAS's chat, agent alerts and MCP work today.
Example: asked which ads brought new customers last week, Trew AI checks 25 Shopify orders and answers Summer Sale #12 with 14 new customers ($1,960), UGC Hook v3 with 9 ($1,170) and Retargeting 7d with 2 ($240). Then an agent flags the ad set Broad Audience 3: Meta reports 6 sales, Shopify has 0, and it spent $420 this week.
- Trew AI chat on your data
- Agents that flag what needs action
- MCP for Claude, ChatGPT and Cursor (Pro)
Reaktion's AI Agents and attribution models pages both say coming soon (Oct 2026).
In their words
Reaktion reviews well. These complaints still come up.
Verbatim from public reviews, 2025 and 2026.
"The reporting interface is quite restrictive when working with larger amounts of data"
"Despite my contact being acknowledged on 4 April, I'm still waiting for any response!!!"
"A few times the app needs re-authentication, which set backs tracking, and we don't get a notification with it."
Reaktion scores 4.7 on the Shopify App Store (28 reviews) and 4.3 on Trustpilot (30 reviews), Oct 2026.
Who should stay on Reaktion
Honest fit check. Stay if:
Your store is not on Shopify
or WooCommerce. Reaktion supports Magento, BigCommerce and Shopware.
You bid on profit through Reaktion
and your campaigns have already learned on it.
You are an EU agency
with many small clients and want EU hosting.
Switching
Run both. Keep the one that answers.
We read the UTMs you already use, so nothing changes in your ads while you compare.
Switching in three steps. Day 0: install TrueROAS next to Reaktion in 3 minutes and keep both running. Day 1: ask both the same question (Shopify orders Both see them). Reaktion: AI coming soon. TrueROAS: Answered by AI. Day 14: keep the one that answers and cancel the other.
Reaktion is cheaper for a store doing $100k a month: $187 on its Rise plan (pricing), against $299 for TrueROAS Pro. The difference buys AI agents, MCP and surveys that work today.
What changes once every sale is verified
Average across TrueROAS stores, 90 days after install vs before.
+17.1%
ROAS Lift
Average across stores
-23.9%
Lower CPA
PMax campaigns
35-40%
EMQ Lift
Meta event match quality
4 hrs
Time Saved
Weekly, from user survey
Reaktion vs TrueROAS, feature by feature
What each tool does with each sale, what you can do with the data, and what it costs a store your size.
Last click only WeTracked | BEST VALUE  TrueROAS | Order brackets Reaktion | |
|---|---|---|---|
| What it costs | |||
| Pricing starts at | $49/mo (500 orders) | Free under $10k/mo, then from $99 | $169/mo (1,000 orders) |
| Price for a store doing $100k/mo | $149-50% vs TrueROAS | $299Pro plan | $187est. -37% vs TrueROAS |
| Contract | Monthly, 20% off annual | Monthly or yearly | Monthly, no contract |
| Where the numbers come from | |||
| Where its numbers come from | Forwards real orders, reports last click | Every number starts from a real Shopify order | Server-side, matched to store orders by click ID |
| Counts a sale only if a real Shopify order exists | Not public | YesOrder-verified | Yes |
| Sends your sales back to Meta & Google | Yes | YesMeta CAPI + Google enhanced conversions | Yes |
| What you can see | |||
| Shows which ad made each sale | YesLast click, UTM tags only | YesChannel, campaign, ad and creative | Yes |
| Customer journey on every order | Not public | YesEvery order | Not public |
| Attribution per product | Not public | YesPro plan | Not public |
| Lifetime value per channel | Not public | YesPro plan | Not public |
| Post-purchase survey built in | Not public | YesOne question, every order | Not public |
| What you can do with the data | |||
| Manage ads inside the tool | No | No | |
| AI assistant on your data | Not public | YesTrew AI, plus agents on your data | No |
| Works with Claude, ChatGPT and Cursor (MCP) | Not public | YesPro plan | Not public |
| Shows if an ad really added sales | Not public | YesIncremental Attribution | Not public |
| How often data updates | Real time | ⚡ 6 mins | Near real-time (vendor claim) |
| Included features | 2 of 11 | 11 of 11 | 3 of 11 |
List prices from each vendor's public pricing page, against TrueROAS Pro at $299 for a store doing $100k/mo. “est.” is our estimate from the vendor's published tiers. “Not public” means the vendor does not document that feature, and it does not count as included.
Sources: WeTracked: WeTracked reporting help · Reaktion: Reaktion AI Agents (coming soon) · Reaktion: Reaktion attribution models (coming soon) · Reaktion: Reaktion pricing
What would that lift mean for your store?
The average gain across TrueROAS stores, applied to your ad spend. Move the slider to see it in dollars.
Monthly Ad Spend
$15,000
Monthly
+$3,300
Annual
+$39,600
Based on +$0.22 per $1 ad spend
Don't just take our word for it
Every quote links to the original review on the Shopify App Store or Trustpilot.
Marius
Ad Agency$150K+ ad spend/month
Soon three years with TrueROAS and still happy with it!
Varius
Founder @ PLSFIX$80K+ revenue/month
2 months and big results
LederKur
GermanyVery good app. I almost turned off an ad set that had a 4.5 ROAS because Meta tracked not all of the sales and had a Meta 1.5 ROAS.
League Outfitters
United StatesDefinitely worth the cost. Other attribution tools are at least 3X the cost, often with bloated features that you won't use. TrueROAS is the perfect balance for ecom brands.
Ziga Istenic
SloveniaA complete overview of all marketing channels we use, easy to implement and a great pricing structure. Honestly in my opinion the best analytics platform.
Jawliner USA
United StatesI have tested this tool for 2 months against another very expensive tracking tool, Hyros, and TrueROAS gives me the same 100% tracking.
See how it works 👀
Meta says one thing. Shopify says another. TrueROAS triangulates both, plus server-side signals, to show you which ads actually drove revenue.
- See which ads actually drove sales, verified against Shopify orders
- Find the conversions Meta and Google are both claiming credit for
- Feed verified data back to Meta & Google so their AI targets better
- Get triangulated attribution from 3 data sources in under 6 minutes
Stop Paying for Conversions That Never Happened
1,000+ stores already switched to real numbers.
When will you?
Start Free Trial →Still comparing TrueROAS vs Reaktion? We got all your answers right here.
Is Reaktion cheaper?
Yes. For a store doing $100k a month (about 1,100 orders), Reaktion's Rise plan is about $187 a month. TrueROAS Pro is $299 a month and includes AI agents, MCP, customer journeys and a post-purchase survey. TrueROAS is free under $10k a month in revenue.
Does Reaktion have AI agents?
Reaktion has announced AI agents and new attribution models, and both were marked coming soon when we checked in Oct 2026. TrueROAS's Trew AI chat, agents and MCP work today.
Does TrueROAS match sales to real orders like Reaktion?
Yes. Every sale starts from a real order, with the ad behind it, the customer's journey and their survey answer.
Which stores does TrueROAS work with?
Shopify and WooCommerce, plus a custom integration for other stores. Reaktion also supports Magento, BigCommerce and Shopware.
Does TrueROAS send sales back to Meta and Google?
Yes. Real sales go to Meta and Google, so their bidding learns from real orders. It is included on Pro for one store, and an add-on ($49/mo) on Basic.
How hard is switching?
Setup takes 3 minutes and nothing changes in your ad accounts. Your recent orders load in on day one.
Go deeper
Comparing tools? Use the five questions
Five-minute lessons, written by the founder, no jargon.