Which Attribution Problem Do You Have? | TrueROAS
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Which Attribution Problem Do You Have?

Meta over-reporting, Google under-reporting, Klaviyo taking credit, GA4 not matching Shopify. Pick the problem you recognise in your own numbers and see exactly why it happens and how TrueROAS fixes it.

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Meta
Over-reporting

Meta Says You're Profitable. Shopify Disagrees.

Ads Manager reports more purchases than Shopify recorded for the same period

Meta
Under-reporting

Meta Can't See Half Your Sales. So It Can't Find Your Buyers.

Purchases in Ads Manager are far below Shopify orders you know came from ads

Google
Under-reporting

Google Ads Shows Fewer Conversions Than You're Getting.

Conversion value in Google Ads is well below what Shopify attributes to Google traffic

Google
Over-reporting

Google Ads Is Taking Credit for Customers Meta Found.

Brand campaigns show 10x+ ROAS while non-brand and Meta look mediocre

Meta
Google
Both at once

Meta Over-Reports. Google Under-Reports. Your Budget Follows the Wrong One.

Meta purchases alone exceed total Shopify orders on some days

Meta
Google
Both at once

Meta Creates the Demand. Google Gets the Credit.

Meta cost per purchase looks unprofitable, brand search looks incredible

Meta
Google
Klaviyo
Over-reporting

Meta + Google + Email Report More Revenue Than You Made.

Meta + Google + Klaviyo attributed revenue is 120% to 200% of Shopify revenue

TikTok
Under-reporting

TikTok Drives Sales You Can't Prove.

Post-purchase survey names TikTok far more than the TikTok pixel reports

Klaviyo
Over-reporting

Email 'Drove' 40% of Revenue. Your Ads Found Those Customers.

Klaviyo attributed revenue is a large share of total revenue

GA4
Under-reporting

GA4, Shopify and Your Ad Platforms All Show Different Revenue.

GA4 purchase revenue is well below Shopify for the same date range