UTM Builder: Create Dynamic UTM Parameters for Ad Campaigns
Track Your Facebook, TikTok, and Google Ads Performance
Table of contents
- 1. Facebook Dynamic UTM Parameters
- 2. TikTok Dynamic UTM Parameters
- 3. Google Dynamic UTM Parameters
- 4. UTM Link Creator Tool
Dynamic URL parameters exists in most large ad platforms. They help you track your sales in Google Analytics, or other tracking tools. Usually these parameters are used with UTM parameters, but can be use with any query parameter of your choice. For example https://www.trueroas.com?trueroas={{ad.id}}.
The way dynamic URL parameters work is that every time a prospect clicks the URL on the ad platform, the ad platform automatically generates the data (ad name, campaign id. etc.) for you so that you won't have to edit every ad link manually.
The team at TrueROAS has created a list and tool for you to create your own UTM parameters, or just find out what's available at the large ad platforms.
Dynamic URL Parameters Across Platforms
| Parameter | Meta | TikTok | Google Ads |
|---|---|---|---|
| Campaign Name | {{campaign.name}} | __CAMPAIGN_NAME__ | {campaignname} |
| Campaign ID | {{campaign.id}} | __CAMPAIGN_ID__ | {campaignid} |
| Ad Set/Group Name | {{adset.name}} | __AID_NAME__ | {adgroupname} |
| Ad Set/Group ID | {{adset.id}} | __AID__ | {adgroupid} |
| Ad Name | {{ad.name}} | __CID_NAME__ | {creative} |
| Ad ID | {{ad.id}} | __CID__ | {creative_id} |
| Placement | {{placement}} | __PLACEMENT__ | {placement} |
Click the copy icon next to any parameter to copy it to your clipboard. These parameters can be used in your URL to automatically track campaign, ad set, and ad performance.
Meta Dynamic URL Parameters
For Facebook & Instagram
| Campaign | Adset/AdGroup | Ad | |
|---|---|---|---|
| Name | {{campaign.name}} | {{adset.name}} | {{ad.name}} |
| ID | {{campaign.id}} | {{adset.id}} | {{ad.id}} |
| Placement | {{placement}} |
TikTok Dynamic URL Parameters
| Campaign | Adset/AdGroup | Ad | |
|---|---|---|---|
| Name | __CAMPAIGN_NAME__ | __AID_NAME__ | __CID_NAME__ |
| ID | __CAMPAIGN_ID__ | __AID__ | __CID__ |
| Placement | __PLACEMENT__ |
Google Dynamic URL Parameters
| Campaign | Adset/AdGroup | Ad | |
|---|---|---|---|
| Name | {CampaignName} | {AdgroupName} | {CreativeName} |
| ID | {campaignId} | {adgroupId} | {creative} |
| Placement | {placement} |
Generated URL
Create Your Complete Tracking URL
Create link with custom parameters
Track with dynamic parameters provided by the ad platform.
Fill out fields and the automatically tracked URL will be generated for you.Your website URL (e.g. https://www.example.com)
'utm_id' is usually used to identify a specific ads campaign.
Identifies the search engine, newsletter name, or other source.
Often used to capture tracking data. Example: trueroas={{ad.id}}
Add dynamic or custom value. Example: trueroas={{ad.id}}
Marketing medium (e.g., email, cpc, social)
Specific product promotion or strategic campaign name
Identify paid search keywords for your ads
Use to differentiate A/B testing or ad variations
Your UTM URL is ready!
👆 Copy this URL and use it in your ad campaign. The dynamic parameters will be automatically populated when someone clicks your ad.
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