Dynamic UTM for Facebook, TikTok and Google

Dynamic Ad URL Builder

Table of contents

  1. Facebook Dynamic UTM Parameters
  2. TikTok Dynamic UTM Parameters
  3. Google Dynamic UTM Parameters
  4. UTM Link Creator Tool

Dynamic URL parameters exists in most large ad platforms. They help you track your sales in Google Analytics, or other tracking tools. Usually these parameters are used with UTM parameters, but can be use with any query parameter of your choice. For example https://www.trueroas.com?trueroas={{ad.id}}.

The way dynamic URL parameters work is that every time a prospect clicks the URL on the ad platform, the ad platform automatically generates the data (ad name, campaign id. etc.) for you so that you won't have to edit every ad link manually.

The team at TrueROAS has created a list and tool for you to create your own UTM parameters, or just find out what's available at the large ad platforms.

Create link with custom parameters

Track with dynamic parameters provided by the ad platform.

Your website URL (e.g. https://www.example.com)

Often used to capture tracking data. Example: trueroas={{ad.id}}.

Add dynamic or custom value. Example: trueroas={{ad.id}}.

Meta Dynamic URL Parameters

For Facebook & Instagram


TikTok Dynamic URL Parameters


Google Dynamic URL Parameters


Generated URL (fill in fields below)

Enter your website URL and dynamic UTM information.

Fill out fields and and the automatically tracked URL will be generated for you.

Your website URL (e.g. https://www.example.com)

Custom parameters are often used by platforms such as TrueROAS (e.g. 'trueroas={{ad.id}}') to capture tracking data.

Custom parameters are often used by platforms such as TrueROAS (e.g. 'trueroas={{ad.id}}') to capture tracking data.

'utm_id' is usually used to identify a specific ads campaign.

Utm_source is most often used to identify search engine, newsletter name, or other source.

utm_medium for values like email or cost-per-click.

Is often used for keyword analysis. Utm_campaign can also be for a specific product promotion.

Often used with paid search. Use utm_term to see the keywords for this ad.

Used for A/B testing purposes. You can use utm_content to differentiate ads or links that point to the same URL.

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