4.8/5
Shopify App Store
DTC founders & experts
4.5/5
Trustpilot
4.8/5
Shopify App Store
4.5/5
Trustpilot
Elevar Sends the Data. TrueROAS Shows the Ad.
See which ad made each sale, then Meta and Google get the real sales
Elevar: sends events to many tools, with a UTM order feed in beta. TrueROAS: shows the ad behind each sale, then sends the real sales to Meta and Google, so ads improve.
E-commerce attribution for Shopify & WooCommerce
Setup in 3 minutes · Cancel anytime · See live demo
Supports all your favourite platforms
TrueROAS vs Elevar at a glance
TrueROAS is an alternative to Elevar for Shopify and WooCommerce stores. It shows which ad made each sale, then sends the real sales to Meta and Google, so your ads improve.
Elevar costs less: $225 a month for a store doing $100k a month (Core plan, 2,000 orders), against $299 for TrueROAS Pro. TrueROAS is free under $10k a month in revenue.
. Prices and features checked Oct 2026.
What you see
Elevar feeds the platforms. TrueROAS shows you the ad.
One example week. Both send every order to Meta and Google.
Example week: Shopify records 6 orders worth $690. Elevar's totals match Shopify, but the 2 orders its tracking missed show no ad (Unattributed). TrueROAS matches all 6 orders, $690 like Shopify, shows the ad behind each one and sends them to Meta and Google.
Cleaner data for Meta does not tell you which ad to scale. TrueROAS shows the ad behind every order.
Sample data. Elevar's Attribution Feed is in beta, reads UTM tags and skips traffic that only carries a click ID (Elevar docs). Neither of its reports shows ad spend or ROAS (reports).
Ask your data
Ask which ad to scale. Get answers from real orders.
Elevar's plans list no AI chat or MCP. TrueROAS has chat, agent alerts and MCP for Claude and ChatGPT.
Example: asked which ads brought new customers last week, Trew AI checks 25 Shopify orders and answers Summer Sale #12 with 14 new customers ($1,960), UGC Hook v3 with 9 ($1,170) and Retargeting 7d with 2 ($240). Then an agent flags the ad set Broad Audience 3: Meta reports 6 sales, Shopify has 0, and it spent $420 this week.
- Trew AI chat on your data
- Agents that flag what needs action
- MCP for Claude, ChatGPT and Cursor (Pro)
Elevar's plans and add-ons as listed on its pricing page (Oct 2026).
In their words
Elevar reviews well. These complaints still come up.
Verbatim from public reviews and threads, 2025.
"Anyone here using Elevar and finding that > 50% of conversions tracked are not attributed to any marketing platform?"
"event quality definitely improved, but ROAS didn't really move and that's what matters at the end of the day."
"I tried to contact them but they wrote a noreply email, the chat of the app is completely stuck."
Elevar scores 4.8 on the Shopify App Store (170 reviews), Oct 2026.
Who should stay on Elevar
Honest fit check. Stay if:
Klaviyo flows pay for it
and you need every abandoned cart sent to Klaviyo.
You send data to many tools
like GA4, TikTok, affiliate networks or BigQuery.
Your team runs GTM and GA4
and wants full control of tags, events and consent.
Switching
Run both. Keep the one that shows the ad.
We read the UTMs you already use, so nothing changes in your ads while you compare.
Switching in three steps. Day 0: install TrueROAS next to Elevar in 3 minutes and keep both running. Day 1: open the same order in both (Order #4823 $150). Elevar: Unattributed. TrueROAS: Summer Sale. Day 14: keep the one that shows the ad and cancel the other.
Elevar is cheaper for a store doing $100k a month: $225 on its Core plan, for two destinations (pricing), against $299 for TrueROAS Pro. The difference buys the ad behind every order, AI and MCP.
What changes once every sale is verified
Average across TrueROAS stores, 90 days after install vs before.
+17.1%
ROAS Lift
Average across stores
-23.9%
Lower CPA
PMax campaigns
35-40%
EMQ Lift
Meta event match quality
4 hrs
Time Saved
Weekly, from user survey
Elevar vs TrueROAS, feature by feature
What each tool does with each sale, what you can do with the data, and what it costs a store your size.
Now Audiense Online Elevar | BEST VALUE  TrueROAS | 12-month contract Triple Whale | |
|---|---|---|---|
| What it costs | |||
| Pricing starts at | $225/mo (2 destinations) | Free under $10k/mo, then from $99 | Free plan, then from $219/mo |
| Price for a store doing $100k/mo | $225-25% vs TrueROAS | $299Pro plan | $549+84% vs TrueROAS |
| Contract | Monthly, 15-day trial | Monthly or yearly | 12 months, 30 days' notice |
| Where the numbers come from | |||
| Where its numbers come from | Event forwarding, plus a UTM order feed (beta) | Every number starts from a real Shopify order | Pixel guess, filled in by a model |
| Counts a sale only if a real Shopify order exists | Yes | YesOrder-verified | No |
| Sends your sales back to Meta & Google | Yes | YesMeta CAPI + Google enhanced conversions | Yes |
| What you can see | |||
| Shows which ad made each sale | Yes | YesChannel, campaign, ad and creative | Yes |
| Customer journey on every order | Not public | YesEvery order | Yes |
| Attribution per product | Not public | YesPro plan | Yes |
| Lifetime value per channel | Not public | YesPro plan | Yes |
| Post-purchase survey built in | Not public | YesOne question, every order | Yes |
| What you can do with the data | |||
| Manage ads inside the tool | No | YesAll platforms | |
| AI assistant on your data | Not public | YesTrew AI, plus agents on your data | YesMoby |
| Works with Claude, ChatGPT and Cursor (MCP) | NoCommunity server only | YesPro plan | YesRead-only |
| Shows if an ad really added sales | Not public | YesIncremental Attribution | Not public |
| How often data updates | Not public | ⚡ 6 mins | Not public |
| Included features | 3 of 11 | 11 of 11 | 9 of 11 |
List prices from each vendor's public pricing page, against TrueROAS Pro at $299 for a store doing $100k/mo. “est.” is our estimate from the vendor's published tiers. “Not public” means the vendor does not document that feature, and it does not count as included.
Sources: Elevar: Elevar MCP server (community) · Triple Whale: Triple Whale public APIs · Triple Whale: Triple Whale MCP · Triple Whale: How the Triple Pixel works
What would that lift mean for your store?
The average gain across TrueROAS stores, applied to your ad spend. Move the slider to see it in dollars.
Monthly Ad Spend
$15,000
Monthly
+$3,300
Annual
+$39,600
Based on +$0.22 per $1 ad spend
Don't just take our word for it
Every quote links to the original review on the Shopify App Store or Trustpilot.
Marius
Ad Agency$150K+ ad spend/month
Soon three years with TrueROAS and still happy with it!
Varius
Founder @ PLSFIX$80K+ revenue/month
2 months and big results
LederKur
GermanyVery good app. I almost turned off an ad set that had a 4.5 ROAS because Meta tracked not all of the sales and had a Meta 1.5 ROAS.
League Outfitters
United StatesDefinitely worth the cost. Other attribution tools are at least 3X the cost, often with bloated features that you won't use. TrueROAS is the perfect balance for ecom brands.
Ziga Istenic
SloveniaA complete overview of all marketing channels we use, easy to implement and a great pricing structure. Honestly in my opinion the best analytics platform.
Jawliner USA
United StatesI have tested this tool for 2 months against another very expensive tracking tool, Hyros, and TrueROAS gives me the same 100% tracking.
See how it works 👀
Meta says one thing. Shopify says another. TrueROAS triangulates both, plus server-side signals, to show you which ads actually drove revenue.
- See which ads actually drove sales, verified against Shopify orders
- Find the conversions Meta and Google are both claiming credit for
- Feed verified data back to Meta & Google so their AI targets better
- Get triangulated attribution from 3 data sources in under 6 minutes
Stop Paying for Conversions That Never Happened
1,000+ stores already switched to real numbers.
When will you?
Start Free Trial →Still comparing TrueROAS vs Elevar? We got all your answers right here.
Is Elevar cheaper than TrueROAS?
Yes, on its entry plan. Elevar's Core plan is $225 a month for up to 2,000 orders and 2 destinations, ad or analytics only. Klaviyo or a third destination needs its Advanced plan at $650 a month. TrueROAS Pro is $299 a month for a store doing $100k a month, with sales sent to Meta and Google, the ad behind every order, AI and MCP. TrueROAS is free under $10k a month in revenue.
Does Elevar show which ad made each sale?
Partly. Its Attribution Feed, still in beta, lists the first and last UTM tags on each order. Clicks that carry only a click ID, like Google Ads auto-tagging, have no UTM, and neither Elevar report shows ad spend or ROAS. TrueROAS shows the ad behind every order and the ROAS of each ad.
Does TrueROAS send sales back to Meta and Google like Elevar?
Yes. Real sales go to Meta and Google, so their bidding learns from real orders. It is included on Pro for one store, and an add-on ($49/mo) on Basic. Elevar sends to more places, over 50 destinations including GA4, Klaviyo, TikTok and affiliate networks.
Do I need Google Tag Manager or a paid install?
Not with TrueROAS. Setup takes 3 minutes and nothing changes in your ad accounts. Elevar offers a GTM setup and a GTM-less one, plus an optional expert install for a one-time $1,000.
Does TrueROAS have AI and MCP?
Yes. Trew AI answers questions about your data, agents flag what needs your attention, and MCP (Pro plan) lets you ask the same questions in Claude, ChatGPT or Cursor. Elevar's plans list no AI chat, agents or MCP.
Is Elevar part of Audiense now?
Yes. Buxton bought Elevar in 2024 and Audiense in 2025, and since July 2026 Elevar is sold as Audiense Online. The Shopify app is still called Elevar Conversion Tracking and runs month to month with a 15-day trial.
Can I run both while I compare?
Yes. If both send purchases to Meta and Google, check in Events Manager that they de-duplicate by order ID, or switch off one tool's Meta destination while you compare.
Go deeper
Comparing tools? Use the five questions
Five-minute lessons, written by the founder, no jargon.