4.8/5
Shopify App Store
DTC founders & experts
4.5/5
Trustpilot
4.8/5
Shopify App Store
4.5/5
Trustpilot
BeProfit Trusts UTMs. TrueROAS Verifies Every Sale.
The same reports, plus Meta and Google get the real sales, so your ads improve
BeProfit: UTM-only attribution, cancellation complaints. TrueROAS: shows the ad behind each sale, then sends the real sales to Meta and Google, so your ads improve.
E-commerce attribution for Shopify & WooCommerce
Setup in 3 minutes · Cancel anytime · See live demo
Supports all your favourite platforms
TrueROAS vs BeProfit at a glance
TrueROAS is an alternative to BeProfit for Shopify and WooCommerce stores. It shows which ad made each sale, then sends the real sales to Meta and Google, so your ads improve.
BeProfit costs less: $149 a month for a store doing $100k a month (Ultimate plan, 1,700 orders), against $299 for TrueROAS Pro. TrueROAS is free under $10k a month in revenue.
. Prices and features checked Oct 2026.
What you see
BeProfit reads the UTM. TrueROAS shows the whole path.
One example week. Same store, same six orders.
Example week: Shopify records 6 orders worth $690. BeProfit credits each order to one UTM tag, such as Google for an order that started with a Meta ad. TrueROAS matches all 6 orders, $690 like Shopify, shows the ad behind each one and sends them to Meta and Google.
The last tag is often not the ad that started the sale. TrueROAS shows every touch.
Sample data. BeProfit credits orders by UTM tag, from its Ultimate plan up (BeProfit pricing).
Ask your data
Ask in plain English. Get answers from real orders.
BeProfit's plans list reports and simulators, not an AI chat or MCP. TrueROAS Pro includes both.
Example: asked which ads brought new customers last week, Trew AI checks 25 Shopify orders and answers Summer Sale #12 with 14 new customers ($1,960), UGC Hook v3 with 9 ($1,170) and Retargeting 7d with 2 ($240). Then an agent flags the ad set Broad Audience 3: Meta reports 6 sales, Shopify has 0, and it spent $420 this week.
- Trew AI chat on your data
- Agents that flag what needs action
- MCP for Claude, ChatGPT and Cursor (Pro)
Plan features as listed on BeProfit pricing (Oct 2026).
In their words
Why brands leave BeProfit
Verbatim from Shopify App Store reviews, 2026.
"Despite being fully connected to our Google Ads account, it only imported ~15% of our actual Google Ads spend."
"They will not respond to my emails and will not cancel the subscription or refund even though I requested cancellation prior to being charged."
BeProfit scores 4.5 on the Shopify App Store (203 reviews), Oct 2026. Most of them are five stars.
Who should stay on BeProfit
Honest fit check. Stay if:
You run several shops
and want one P&L across Shopify, Amazon and WooCommerce.
You price with simulators
and want pricing and profit simulators per product.
You only need profit, not the ad
with a daily profit email, at the lowest price.
Switching
Run both. Keep the one that shows the path.
We read the UTMs you already use, so nothing changes in your ads while you compare.
Switching in three steps. Day 0: install TrueROAS next to BeProfit in 3 minutes and keep both running. Day 1: open the same order in both (Order #4821 $120). BeProfit: UTM: Google. TrueROAS: Meta ad, then Google. Day 14: keep the one that shows the path and cancel the other.
BeProfit is cheaper for a store doing $100k a month: $149 on its Ultimate plan (pricing), against $299 for TrueROAS Pro. The difference buys the ad behind every order, real sales sent to Meta and Google, AI and MCP.
What changes once every sale is verified
Average across TrueROAS stores, 90 days after install vs before.
+17.1%
ROAS Lift
Average across stores
-23.9%
Lower CPA
PMax campaigns
35-40%
EMQ Lift
Meta event match quality
4 hrs
Time Saved
Weekly, from user survey
BeProfit vs TrueROAS, feature by feature
What each tool does with each sale, what you can do with the data, and what it costs a store your size.
Last click only WeTracked | BEST VALUE  TrueROAS | UTM-only attribution BeProfit | |
|---|---|---|---|
| What it costs | |||
| Pricing starts at | $49/mo (500 orders) | Free under $10k/mo, then from $99 | $49 to $249/mo |
| Price for a store doing $100k/mo | $149-50% vs TrueROAS | $299Pro plan | $149-50% vs TrueROAS |
| Contract | Monthly, 20% off annual | Monthly or yearly | Monthly, 20% off annual |
| Where the numbers come from | |||
| Where its numbers come from | Forwards real orders, reports last click | Every number starts from a real Shopify order | Order and ad-spend sync, UTM attribution from the Ultimate plan |
| Counts a sale only if a real Shopify order exists | Not public | YesOrder-verified | Yes |
| Sends your sales back to Meta & Google | Yes | YesMeta CAPI + Google enhanced conversions | No |
| What you can see | |||
| Shows which ad made each sale | YesLast click, UTM tags only | YesChannel, campaign, ad and creative | Yes |
| Customer journey on every order | Not public | YesEvery order | Not public |
| Attribution per product | Not public | YesPro plan | Not public |
| Lifetime value per channel | Not public | YesPro plan | Not public |
| Post-purchase survey built in | Not public | YesOne question, every order | Not public |
| What you can do with the data | |||
| Manage ads inside the tool | No | No | |
| AI assistant on your data | Not public | YesTrew AI, plus agents on your data | Not public |
| Works with Claude, ChatGPT and Cursor (MCP) | Not public | YesPro plan | Not public |
| Shows if an ad really added sales | Not public | YesIncremental Attribution | Not public |
| How often data updates | Real time | ⚡ 6 mins | Not public |
| Included features | 2 of 11 | 11 of 11 | 2 of 11 |
List prices from each vendor's public pricing page, against TrueROAS Pro at $299 for a store doing $100k/mo. “est.” is our estimate from the vendor's published tiers. “Not public” means the vendor does not document that feature, and it does not count as included.
Sources: WeTracked: WeTracked reporting help
What would that lift mean for your store?
The average gain across TrueROAS stores, applied to your ad spend. Move the slider to see it in dollars.
Monthly Ad Spend
$15,000
Monthly
+$3,300
Annual
+$39,600
Based on +$0.22 per $1 ad spend
Don't just take our word for it
Every quote links to the original review on the Shopify App Store or Trustpilot.
Marius
Ad Agency$150K+ ad spend/month
Soon three years with TrueROAS and still happy with it!
Varius
Founder @ PLSFIX$80K+ revenue/month
2 months and big results
LederKur
GermanyVery good app. I almost turned off an ad set that had a 4.5 ROAS because Meta tracked not all of the sales and had a Meta 1.5 ROAS.
League Outfitters
United StatesDefinitely worth the cost. Other attribution tools are at least 3X the cost, often with bloated features that you won't use. TrueROAS is the perfect balance for ecom brands.
Ziga Istenic
SloveniaA complete overview of all marketing channels we use, easy to implement and a great pricing structure. Honestly in my opinion the best analytics platform.
Jawliner USA
United StatesI have tested this tool for 2 months against another very expensive tracking tool, Hyros, and TrueROAS gives me the same 100% tracking.
See how it works 👀
Meta says one thing. Shopify says another. TrueROAS triangulates both, plus server-side signals, to show you which ads actually drove revenue.
- See which ads actually drove sales, verified against Shopify orders
- Find the conversions Meta and Google are both claiming credit for
- Feed verified data back to Meta & Google so their AI targets better
- Get triangulated attribution from 3 data sources in under 6 minutes
Stop Paying for Conversions That Never Happened
1,000+ stores already switched to real numbers.
When will you?
Start Free Trial →Still comparing TrueROAS vs BeProfit? We got all your answers right here.
Is BeProfit cheaper?
Yes. A store doing $100k a month (about 1,100 orders) needs BeProfit's Ultimate plan, $149 a month for up to 1,700 orders, or $1,428 a year billed yearly. TrueROAS Pro is $299 a month and includes the ad behind every order, real sales sent to Meta and Google, AI and MCP. TrueROAS is free under $10k a month in revenue.
How does BeProfit decide which ad made a sale?
BeProfit matches orders to campaigns with UTM tags, and UTM attribution starts on its Ultimate plan. TrueROAS starts from each Shopify order and shows every touch on the way to it, including the ad that started the sale.
Do I need a UTM tag on every ad?
No changes are needed. TrueROAS picks up the UTMs you already use and detects the rest automatically.
Does BeProfit send sales back to Meta and Google?
BeProfit's help center lists a setup that reports profit per order to Meta, switched on by its support team. We found nothing for Google (checked Oct 2026). TrueROAS sends real sales to Meta and Google, so their bidding learns from real orders. It is included on Pro for one store, and an add-on ($49/mo) on Basic.
Does TrueROAS have AI?
Yes. Trew AI chat is included from the Basic plan, agents flag what needs your attention, and MCP (Pro plan) lets you ask your data in Claude, ChatGPT or Cursor. BeProfit's plan list shows no AI chat or MCP (Oct 2026).
Can I run both while I compare?
Yes. If both send events to Meta, check in Events Manager that purchases are not counted twice, or pause one tool's sending while you compare.
How hard is switching?
Setup takes 3 minutes and nothing changes in your ad accounts. Your recent orders load in on day one.
Go deeper
Comparing tools? Use the five questions
Five-minute lessons, written by the founder, no jargon.