4.8/5
Shopify App Store
DTC founders & experts
4.5/5
Trustpilot
4.8/5
Shopify App Store
4.5/5
Trustpilot
TrackBee sends the sale, but which ad earned it?
The same sales sent to Meta and Google, plus the ad behind every order.
TrackBee credits the last click, if every ad has a UTM tag. TrueROAS shows every order with the ads behind it.
E-commerce attribution for Shopify & WooCommerce
Setup in 3 minutes · Cancel anytime · See live demo
Supports all your favourite platforms
TrueROAS vs TrackBee at a glance
TrueROAS is an alternative to TrackBee for Shopify and WooCommerce stores. It shows which ad made each sale, then sends the real sales to Meta and Google, so your ads improve.
TrackBee costs less: €199 a month for a store doing $100k a month (Pro plan, €100k tracked revenue), against $299 for TrueROAS Pro. TrueROAS is free under $10k a month in revenue.
. Prices and features checked Oct 2026.
What you see
TrackBee sends the sale. TrueROAS shows the whole path.
One example week. Both send every order to Meta and Google.
Example week: Shopify records 6 orders worth $690. TrackBee sends all 6 and credits each sale to its last click only, such as Google for an order that started with a Meta ad. TrueROAS matches all 6 orders, $690 like Shopify, shows the ad behind each one and sends them to Meta and Google.
The last click is often not the ad that started the sale. TrueROAS shows every touch.
Sample data. TrackBee's dashboard credits the last click and needs a UTM tag on every ad (TrackBee help).
Ask your data
Ask in plain English. Get answers from real orders.
TrackBee Insights is a paid add-on that reads Meta's own ROAS. TrueROAS AI reads your matched orders.
Example: asked which ads brought new customers last week, Trew AI checks 25 Shopify orders and answers Summer Sale #12 with 14 new customers ($1,960), UGC Hook v3 with 9 ($1,170) and Retargeting 7d with 2 ($240). Then an agent flags the ad set Broad Audience 3: Meta reports 6 sales, Shopify has 0, and it spent $420 this week.
- Trew AI chat on your data
- Agents that flag what needs action
- MCP for Claude, ChatGPT and Cursor (Pro)
TrackBee Insights is a €19.99 a month add-on (TrackBee Insights).
In their words
Why brands leave TrackBee
Verbatim from public reviews, 2025 and 2026.
"The worse is when we cancelled the subscription and they keep charging us."
"The entry plan starts at €79 per month, which feels too steep in my opinion."
TrackBee scores 4.3 on Trustpilot (95 reviews) and 4.8 on the Shopify App Store (8 reviews), Oct 2026.
Who should stay on TrackBee
Honest fit check. Stay if:
You only need sales sent back
plus Klaviyo flow recovery, at the lowest price.
You advertise on many channels
like Pinterest, Snapchat, Microsoft or ChatGPT Ads.
You run many stores in Claude
as an agency already working in its chat.
Switching
Run both. Keep the one that shows the path.
We read the UTMs you already use, so nothing changes in your ads while you compare.
Switching in three steps. Day 0: install TrueROAS next to TrackBee in 3 minutes and keep both running. Day 1: open the same order in both (Order #4821 $120). TrackBee: Last click: Google. TrueROAS: Meta ad, then Google. Day 14: keep the one that shows the path and cancel the other.
TrackBee is cheaper for a store doing $100k a month: €199 on its Pro plan (pricing), against $299 for TrueROAS Pro. The difference buys the ad behind every order.
What changes once every sale is verified
Average across TrueROAS stores, 90 days after install vs before.
+17.1%
ROAS Lift
Average across stores
-23.9%
Lower CPA
PMax campaigns
35-40%
EMQ Lift
Meta event match quality
4 hrs
Time Saved
Weekly, from user survey
TrackBee vs TrueROAS, feature by feature
What each tool does with each sale, what you can do with the data, and what it costs a store your size.
Revenue metered TrackBee | BEST VALUE  TrueROAS | 12-month contract Triple Whale | |
|---|---|---|---|
| What it costs | |||
| Pricing starts at | From €79/mo (€25k tracked revenue) | Free under $10k/mo, then from $99 | Free plan, then from $219/mo |
| Price for a store doing $100k/mo | €199-33% vs TrueROAS | $299Pro plan | $549+84% vs TrueROAS |
| Contract | Monthly, cancel anytime, 30-day trial | Monthly or yearly | 12 months, 30 days' notice |
| Where the numbers come from | |||
| Where its numbers come from | Last click, from UTMs on each ad | Every number starts from a real Shopify order | Pixel guess, filled in by a model |
| Counts a sale only if a real Shopify order exists | No | YesOrder-verified | No |
| Sends your sales back to Meta & Google | Yes | YesMeta CAPI + Google enhanced conversions | Yes |
| What you can see | |||
| Shows which ad made each sale | YesInsights add-on €19.99/mo | YesChannel, campaign, ad and creative | Yes |
| Customer journey on every order | No | YesEvery order | Yes |
| Attribution per product | Not public | YesPro plan | Yes |
| Lifetime value per channel | Not public | YesPro plan | Yes |
| Post-purchase survey built in | Not public | YesOne question, every order | Yes |
| What you can do with the data | |||
| Manage ads inside the tool | No | YesAll platforms | |
| AI assistant on your data | YesTrackBee Insights | YesTrew AI, plus agents on your data | YesMoby |
| Works with Claude, ChatGPT and Cursor (MCP) | YesInsights add-on | YesPro plan | YesRead-only |
| Shows if an ad really added sales | Not public | YesIncremental Attribution | Not public |
| How often data updates | Real-time (vendor claim) | ⚡ 6 mins | Not public |
| Included features | 4 of 11 | 11 of 11 | 9 of 11 |
List prices from each vendor's public pricing page, against TrueROAS Pro at $299 for a store doing $100k/mo. “est.” is our estimate from the vendor's published tiers. “Not public” means the vendor does not document that feature, and it does not count as included.
Sources: TrackBee: TrackBee Insights (MCP) · TrackBee: TrackBee pricing · Triple Whale: Triple Whale public APIs · Triple Whale: Triple Whale MCP · Triple Whale: How the Triple Pixel works
What would that lift mean for your store?
The average gain across TrueROAS stores, applied to your ad spend. Move the slider to see it in dollars.
Monthly Ad Spend
$15,000
Monthly
+$3,300
Annual
+$39,600
Based on +$0.22 per $1 ad spend
Don't just take our word for it
Every quote links to the original review on the Shopify App Store or Trustpilot.
Marius
Ad Agency$150K+ ad spend/month
Soon three years with TrueROAS and still happy with it!
Varius
Founder @ PLSFIX$80K+ revenue/month
2 months and big results
LederKur
GermanyVery good app. I almost turned off an ad set that had a 4.5 ROAS because Meta tracked not all of the sales and had a Meta 1.5 ROAS.
League Outfitters
United StatesDefinitely worth the cost. Other attribution tools are at least 3X the cost, often with bloated features that you won't use. TrueROAS is the perfect balance for ecom brands.
Ziga Istenic
SloveniaA complete overview of all marketing channels we use, easy to implement and a great pricing structure. Honestly in my opinion the best analytics platform.
Jawliner USA
United StatesI have tested this tool for 2 months against another very expensive tracking tool, Hyros, and TrueROAS gives me the same 100% tracking.
See how it works 👀
Meta says one thing. Shopify says another. TrueROAS triangulates both, plus server-side signals, to show you which ads actually drove revenue.
- See which ads actually drove sales, verified against Shopify orders
- Find the conversions Meta and Google are both claiming credit for
- Feed verified data back to Meta & Google so their AI targets better
- Get triangulated attribution from 3 data sources in under 6 minutes
Stop Paying for Conversions That Never Happened
1,000+ stores already switched to real numbers.
When will you?
Start Free Trial →Still comparing TrueROAS vs TrackBee? We got all your answers right here.
Is TrackBee cheaper?
Yes. For a store doing $100k a month, TrackBee Pro is €199 a month, plus €19.99 for its Insights add-on. TrueROAS Pro is $299 a month and includes the ad behind every order, customer journeys, AI and MCP. TrueROAS is free under $10k a month in revenue.
Why does the last click matter?
A customer often sees a Meta ad first and buys later through Google or an email. Last click gives all the credit to the final step, so the ad that started the sale looks like it did nothing. TrueROAS shows every touch on the way to the order.
Do I need a UTM tag on every ad?
No changes are needed. TrueROAS picks up the UTMs you already use and detects the rest automatically.
Does TrueROAS send sales back to Meta and Google?
Yes. Real sales go to Meta and Google, so their bidding learns from real orders. It is included on Pro for one store, and an add-on ($49/mo) on Basic.
Can I run both while I compare?
Yes. If both send purchases to Meta, check in Events Manager that they de-duplicate by order ID, or pause one tool's sending while you compare.
How hard is switching?
Setup takes 3 minutes and nothing changes in your ad accounts. Your recent orders load in on day one.
Go deeper
Comparing tools? Use the five questions
Five-minute lessons, written by the founder, no jargon.