4.8/5
Shopify App Store
DTC founders & experts
4.5/5
Trustpilot
4.8/5
Shopify App Store
4.5/5
Trustpilot
Does Triple Whale match your Shopify orders?
TrueROAS does, at about half the price. Run both and keep the one that matches.
Triple Whale's totals can drift from Shopify. TrueROAS matches every sale to a real order and the ad behind it.
E-commerce attribution for Shopify & WooCommerce
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TrueROAS vs Triple Whale at a glance
TrueROAS is an alternative to Triple Whale for Shopify and WooCommerce stores. It shows which ad made each sale, then sends the real sales to Meta and Google, so your ads improve.
For a store doing $100k a month, Triple Whale lists at $549 a month (Foundation tier, rises with GMV), against $299 for TrueROAS Pro. TrueROAS is free under $10k a month in revenue, and you can cancel any month.
. Prices and features checked Aug 2026.
Why most brands switch
Half the price. Every month.
What a year costs a store doing $100k a month, at list price.
What a year costs a store doing $100k a month, at list price. Triple Whale, Foundation plan: $549 a month, $6,588 a year (12-month contract). With AI agents (Automate): $749 a month, $8,988 a year. TrueROAS, Pro plan: $299 a month, $3,588 a year (cancel any month).
"Other attribution tools are at least 3X the cost, often with bloated features that you won't use."
List prices for a store doing $100k a month in revenue: Triple Whale pricing (Aug 2026) and ours. Automate is Triple Whale's tier with its AI agents (source).
What you keep
Keep the AI. Feed it real sales.
Ask questions, get agent alerts, or use your data in Claude and ChatGPT. Every answer starts from real Shopify orders.
Example: asked which ads brought new customers last week, Trew AI checks 25 Shopify orders and answers Summer Sale #12 with 14 new customers ($1,960), UGC Hook v3 with 9 ($1,170) and Retargeting 7d with 2 ($240). Then an agent flags the ad set Broad Audience 3: Meta reports 6 sales, Shopify has 0, and it spent $420 this week.
- Trew AI chat on your data
- Agents that flag what needs action
- MCP for Claude, ChatGPT and Cursor (Pro)
Why the numbers differ
Triple Whale estimates. TrueROAS checks every order.
One example week. Same store, same six orders.
Example week: Shopify records 6 orders worth $690. Triple Whale's browser tracking sees 4 of them (iOS and an ad blocker hide two) and a model adds 3 estimated sales, so it reports 7 sales worth $785. TrueROAS matches all 6 orders, $690 like Shopify, shows the ad behind each one and sends them to Meta and Google.
An AI that reads a guessed total scales the wrong ad. Ours reads the order.
Sample data. Browser tracking and real orders can differ by 20 to 30% in the hardest cases, Ecommerce Fastlane, June 2026.
In their words
Why brands leave Triple Whale
Verbatim from public reviews in 2026.
"Our account was switched to the free plan with no advance notice... only way back was a new tier roughly three times the price."
"The aggressive sales team push you into a one year up front payment plan... Moby 2 is still glitchy and you run out of 'credits' very quickly."
"If you have any issue and you need support: be prepared to wait for 1,5 month."
Triple Whale scores 3.4 on Trustpilot and 4.0 on the Shopify App Store (Oct 2026). TrueROAS: 4.5/5 and 4.8/5.
Who should stay on Triple Whale
Honest fit check. Stay if:
You sell on Amazon too
and want one tool across Amazon and Shopify.
You want AI to make your ads
Moby writes creative and builds landing pages. Ours reads and flags.
You need finance and stock reports
more than you need to know which ad sold.
Switching
Run both. Keep the one that matches Shopify.
Nothing changes in your ad accounts while you compare.
Switching in three steps. Day 0: install TrueROAS next to Triple Whale in 3 minutes and keep both running. Day 1: compare each total with Shopify (Shopify $690). Triple Whale: $785. TrueROAS: $690. Day 14: keep the one that matches and cancel the other.
In a Triple Whale contract? Start a few weeks before your renewal date, so you know which one matches before you renew.
What changes once every sale is verified
Average across TrueROAS stores, 90 days after install vs before.
+17.1%
ROAS Lift
Average across stores
-23.9%
Lower CPA
PMax campaigns
35-40%
EMQ Lift
Meta event match quality
4 hrs
Time Saved
Weekly, from user survey
Triple Whale vs TrueROAS, feature by feature
What each tool does with each sale, what you can do with the data, and what it costs a store your size.
Last click only WeTracked | BEST VALUE  TrueROAS | 12-month contract Triple Whale | |
|---|---|---|---|
| What it costs | |||
| Pricing starts at | $49/mo (500 orders) | Free under $10k/mo, then from $99 | Free plan, then from $219/mo |
| Price for a store doing $100k/mo | $149-50% vs TrueROAS | $299Pro plan | $549+84% vs TrueROAS |
| Contract | Monthly, 20% off annual | Monthly, cancel anytime | 12 months, 30 days' notice |
| Where the numbers come from | |||
| Where its numbers come from | Forwards real orders, reports last click | Every number starts from a real Shopify order | Pixel guess, filled in by a model |
| Counts a sale only if a real Shopify order exists | Not public | YesOrder-verified | No |
| Sends your sales back to Meta & Google | Yes | YesMeta CAPI + Google enhanced conversions | Yes |
| What you can see | |||
| Shows which ad made each sale | YesLast click, UTM tags only | YesChannel, campaign, ad and creative | Yes |
| Customer journey on every order | Not public | YesEvery order | Yes |
| Attribution per product | Not public | YesPro plan | Yes |
| Lifetime value per channel | Not public | YesPro plan | Yes |
| Post-purchase survey built in | Not public | YesOne question, every order | Yes |
| What you can do with the data | |||
| Manage ads inside the tool | No | YesAll platforms | |
| AI assistant on your data | Not public | YesTrew AI, plus agents on your data | YesMoby |
| Works with Claude, ChatGPT and Cursor (MCP) | Not public | YesPro plan | YesRead-only |
| Shows if an ad really added sales | Not public | YesIncremental Attribution | Not public |
| How often data updates | Real time | ⚡ 6 mins | Not public |
| Included features | 2 of 11 | 11 of 11 | 9 of 11 |
List prices from each vendor's public pricing page, against TrueROAS Pro at $299 for a store doing $100k/mo. “est.” is our estimate from the vendor's published tiers. “Not public” means the vendor does not document that feature, and it does not count as included.
Sources: WeTracked: WeTracked reporting help · Triple Whale: Triple Whale public APIs · Triple Whale: Triple Whale MCP · Triple Whale: How the Triple Pixel works
What would that lift mean for your store?
The average gain across TrueROAS stores, applied to your ad spend. Move the slider to see it in dollars.
Monthly Ad Spend
$15,000
Monthly
+$3,300
Annual
+$39,600
Based on +$0.22 per $1 ad spend
Don't just take our word for it
Every quote links to the original review on the Shopify App Store or Trustpilot.
Marius
Ad Agency$150K+ ad spend/month
Soon three years with TrueROAS and still happy with it!
Varius
Founder @ PLSFIX$80K+ revenue/month
2 months and big results
LederKur
GermanyVery good app. I almost turned off an ad set that had a 4.5 ROAS because Meta tracked not all of the sales and had a Meta 1.5 ROAS.
League Outfitters
United StatesDefinitely worth the cost. Other attribution tools are at least 3X the cost, often with bloated features that you won't use. TrueROAS is the perfect balance for ecom brands.
Ziga Istenic
SloveniaA complete overview of all marketing channels we use, easy to implement and a great pricing structure. Honestly in my opinion the best analytics platform.
Jawliner USA
United StatesI have tested this tool for 2 months against another very expensive tracking tool, Hyros, and TrueROAS gives me the same 100% tracking.
See how it works 👀
Meta says one thing. Shopify says another. TrueROAS triangulates both, plus server-side signals, to show you which ads actually drove revenue.
- See which ads actually drove sales, verified against Shopify orders
- Find the conversions Meta and Google are both claiming credit for
- Feed verified data back to Meta & Google so their AI targets better
- Get triangulated attribution from 3 data sources in under 6 minutes
Stop Paying for Conversions That Never Happened
1,000+ stores already switched to real numbers.
When will you?
Start Free Trial →Still comparing TrueROAS vs Triple Whale? We got all your answers right here.
Will I lose the AI if I leave Triple Whale?
No. TrueROAS has Trew AI, a chat that answers questions about your data, and agents that flag what needs your attention. With MCP (Pro plan) you can ask the same questions inside Claude, ChatGPT or Cursor. What you will not get is AI that writes ads or builds landing pages for you, like Moby does.
How much will I save?
For a store doing $100k a month, Triple Whale's Foundation plan lists at $549 a month on a 12-month contract ($6,588 a year). TrueROAS Pro is $299 a month ($3,588 a year) and you can cancel any month. Triple Whale's AI agents need the Automate tier, from $749 a month. TrueROAS is free under $10k a month in revenue.
Why don't Triple Whale's numbers match Shopify?
Triple Whale starts from its pixel, and browsers, ad blockers and consent banners hide part of every visit. A model fills in the gaps, so totals can drift away from what Shopify recorded. TrueROAS starts from the Shopify order itself, so the totals add up.
Can I check that TrueROAS is right?
Yes. Every sale in TrueROAS shows its Shopify order number and the ad behind it, so you can open the order in Shopify and check it yourself.
I'm in a Triple Whale contract. What now?
Start your 14-day free trial a few weeks before your renewal date and run both side by side. You will know which one matches Shopify before you have to renew.
How hard is switching?
Setup takes 3 minutes and nothing changes in your ad accounts. Your recent orders load in on day one. Keep Triple Whale running until you have compared the two.
Does TrueROAS send sales back to Meta and Google?
Yes. Real sales go back to Meta and Google, so their bidding learns from real orders. It is included on Pro for one store, and an add-on ($49/mo) on Basic.
Go deeper
Comparing tools? Use the five questions
Five-minute lessons, written by the founder, no jargon.