4.8/5
Shopify App Store
DTC founders & experts
4.5/5
Trustpilot
4.8/5
Shopify App Store
4.5/5
Trustpilot
Hyros Is for Coaches. TrueROAS Is for E-commerce.
Built for Shopify and WooCommerce: see which ad made each sale in your shop
Hyros: great for coaches and course sellers, built on calls. TrueROAS: the ad behind every sale in your store.
E-commerce attribution for Shopify & WooCommerce
Setup in 3 minutes · Cancel anytime · See live demo
Supports all your favourite platforms
TrueROAS vs Hyros at a glance
TrueROAS is an alternative to Hyros for Shopify and WooCommerce stores. It shows which ad made each sale, then sends the real sales to Meta and Google, so your ads improve.
Hyros does not publish a price for a store doing $100k a month. TrueROAS Pro is $299 a month. TrueROAS is free under $10k a month in revenue, and you can cancel any month.
. Prices and features checked Oct 2026.
What you keep
Keep the AI. Skip the sales call.
Hyros has AI and MCP, and so does TrueROAS: chat, agent alerts and MCP for Claude and ChatGPT. Install it yourself in 3 minutes.
Example: asked which ads brought new customers last week, Trew AI checks 25 Shopify orders and answers Summer Sale #12 with 14 new customers ($1,960), UGC Hook v3 with 9 ($1,170) and Retargeting 7d with 2 ($240). Then an agent flags the ad set Broad Audience 3: Meta reports 6 sales, Shopify has 0, and it spent $420 this week.
- Trew AI chat on your data
- Agents that flag what needs action
- MCP for Claude, ChatGPT and Cursor (Pro)
In their words
Hyros reviews well. These complaints still come up.
Verbatim from public reviews, 2025.
"It completely disrupts our reporting and makes decision-making impossible."
"They don't honor the 90 day trial period and won't refund your money."
"Support is not existing."
Hyros scores 4.9 on Trustpilot (704 reviews), Oct 2026.
Who should stay on Hyros
Honest fit check. Stay if:
Your sales close on calls
or in a CRM, not in a store checkout.
You sell courses and webinars
across several checkouts, not one store.
You are mid-term
or rely on Hyros's setup team and its AIR agent.
Switching
Run both. Keep the one built for your store.
Nothing changes in your ad accounts while you compare.
Switching in three steps. Day 0: install TrueROAS next to Hyros in 3 minutes and keep both running. Day 1: ask for the price (Your store $100k a month). Hyros: Quoted on a call. TrueROAS: $299 a month. Day 14: keep the one that fits and cancel the other.
Hyros prices are quoted on a sales call (pricing), and its terms renew automatically unless you cancel 30 days before the end (terms).
What changes once every sale is verified
Average across TrueROAS stores, 90 days after install vs before.
+17.1%
ROAS Lift
Average across stores
-23.9%
Lower CPA
PMax campaigns
35-40%
EMQ Lift
Meta event match quality
4 hrs
Time Saved
Weekly, from user survey
Hyros vs TrueROAS, feature by feature
What each tool does with each sale, what you can do with the data, and what it costs a store your size.
Last click only WeTracked | BEST VALUE  TrueROAS | Pricing behind a sales call Hyros | |
|---|---|---|---|
| What it costs | |||
| Pricing starts at | $49/mo (500 orders) | Free under $10k/mo, then from $99 | Custom, quoted on a sales call |
| Price for a store doing $100k/mo | $149-50% vs TrueROAS | $299Pro plan | Not public |
| Contract | Monthly, 20% off annual | Monthly, cancel anytime | Auto-renewing term, 30 days' notice |
| Where the numbers come from | |||
| Where its numbers come from | Forwards real orders, reports last click | Every number starts from a real Shopify order | Pixel and call tracking |
| Counts a sale only if a real Shopify order exists | Not public | YesOrder-verified | No |
| Sends your sales back to Meta & Google | Yes | YesMeta CAPI + Google enhanced conversions | Yes |
| What you can see | |||
| Shows which ad made each sale | YesLast click, UTM tags only | YesChannel, campaign, ad and creative | Yes |
| Customer journey on every order | Not public | YesEvery order | Yes |
| Attribution per product | Not public | YesPro plan | Not public |
| Lifetime value per channel | Not public | YesPro plan | Yes |
| Post-purchase survey built in | Not public | YesOne question, every order | Not public |
| What you can do with the data | |||
| Manage ads inside the tool | No | No | |
| AI assistant on your data | Not public | YesTrew AI, plus agents on your data | YesAI Swarm |
| Works with Claude, ChatGPT and Cursor (MCP) | Not public | YesPro plan | Yes |
| Shows if an ad really added sales | Not public | YesIncremental Attribution | Not public |
| How often data updates | Real time | ⚡ 6 mins | Not public |
| Included features | 2 of 11 | 11 of 11 | 6 of 11 |
List prices from each vendor's public pricing page, against TrueROAS Pro at $299 for a store doing $100k/mo. “est.” is our estimate from the vendor's published tiers. “Not public” means the vendor does not document that feature, and it does not count as included.
Sources: WeTracked: WeTracked reporting help · Hyros: Hyros API docs · Hyros: Hyros MCP · Hyros: Hyros pricing
What would that lift mean for your store?
The average gain across TrueROAS stores, applied to your ad spend. Move the slider to see it in dollars.
Monthly Ad Spend
$15,000
Monthly
+$3,300
Annual
+$39,600
Based on +$0.22 per $1 ad spend
Don't just take our word for it
Every quote links to the original review on the Shopify App Store or Trustpilot.
Marius
Ad Agency$150K+ ad spend/month
Soon three years with TrueROAS and still happy with it!
Varius
Founder @ PLSFIX$80K+ revenue/month
2 months and big results
LederKur
GermanyVery good app. I almost turned off an ad set that had a 4.5 ROAS because Meta tracked not all of the sales and had a Meta 1.5 ROAS.
League Outfitters
United StatesDefinitely worth the cost. Other attribution tools are at least 3X the cost, often with bloated features that you won't use. TrueROAS is the perfect balance for ecom brands.
Ziga Istenic
SloveniaA complete overview of all marketing channels we use, easy to implement and a great pricing structure. Honestly in my opinion the best analytics platform.
Jawliner USA
United StatesI have tested this tool for 2 months against another very expensive tracking tool, Hyros, and TrueROAS gives me the same 100% tracking.
See how it works 👀
Meta says one thing. Shopify says another. TrueROAS triangulates both, plus server-side signals, to show you which ads actually drove revenue.
- See which ads actually drove sales, verified against Shopify orders
- Find the conversions Meta and Google are both claiming credit for
- Feed verified data back to Meta & Google so their AI targets better
- Get triangulated attribution from 3 data sources in under 6 minutes
Stop Paying for Conversions That Never Happened
1,000+ stores already switched to real numbers.
When will you?
Start Free Trial →Still comparing TrueROAS vs Hyros? We got all your answers right here.
How much does Hyros cost?
Hyros does not publish prices. Its one custom plan is sized to the revenue it tracks and quoted on a sales call, with no free trial for tracking. TrueROAS Pro is $299 a month for a store doing $100k a month, free under $10k a month, and every plan starts with a 14-day free trial.
Is Hyros built for e-commerce?
Hyros serves both. By its own numbers about 1,500 of its 5,000+ clients are e-commerce, and it is best known for coaching, courses and call tracking. TrueROAS is built only for Shopify and WooCommerce stores.
Do I need a contract?
No. TrueROAS runs month to month and you can cancel any month. Hyros's terms set a term per order that renews automatically unless you cancel 30 days before it ends.
Does TrueROAS have AI and MCP like Hyros?
Yes. Trew AI answers questions about your data, agents flag what needs your attention, and MCP (Pro plan) lets you ask the same questions in Claude, ChatGPT or Cursor.
My sales close on calls. Is TrueROAS right for me?
Probably not. TrueROAS is built around store orders. If your sales close on calls or in a CRM, Hyros fits better.
Does TrueROAS send sales back to Meta and Google?
Yes. Real sales go to Meta and Google, so their bidding learns from real orders. It is included on Pro for one store, and an add-on ($49/mo) on Basic.
How hard is switching?
Setup takes 3 minutes and nothing changes in your ad accounts. Your recent orders load in on day one.
Go deeper
Comparing tools? Use the five questions
Five-minute lessons, written by the founder, no jargon.