★
★
★
★
★
"27% higher ROAS in 1-2 months"
Simple, Transparent Pricing
Free under $10k/month. Above that, the price scales with your revenue and the rate goes down as you grow.
Your monthly revenue
$10k
Free under $10k
Billing period
Pay month to month. Switch to yearly and save about 25%.
Basic
FREE
Card required. Nothing charged under $10k/mo.
True attribution dashboard
Standard reports & Weekly AI report
Ads Manager & Creative Lab
AI chat & Post-purchase survey
CAPI available as add-on
Pro
$39
/mo
Billed monthly
Everything in Basic
Full CAPI coverage (value $49/mo)
LTV/Product/Journey
MCP integration
$39/mo after trial · Cancel anytime
Premium
From $499
/mo
For stores over $10k/mo
Everything in Pro
Full CAPI coverage (value $49/mo)
Custom attribution model
Monthly TrueROAS review
Monthly founder / strategist call
Questions? Book a free call
All plans include:
Unlimited Stores
Unlimited Ad Spend
Unlimited Pageviews
Need attribution beyond the pixel?
Machine learning, MMM and post-purchase surveys triangulated, so you see what is actually driving your sales.
True Horizon
The new way of attribution: True Pixel, machine learning with MMM and post-purchase surveys, triangulated into one answer you can trust.
$3,000+/mo elsewhere
From
$449
/mo
Who buys today
With True Pixel
Why did they buy?
Machine learning with MMM
What the customer said
Post Purchase Surveys
Incrementality Reports
Proven lift measurement
Budget Scenario Planner
Optimize spend allocation
Vetted Monthly Reports
AI + human Data Scientist
Supports all your favourite platforms
How it works
First $10k free
Your first $10k/month tracked at no cost.
Scales with you
Pay based on revenue. Less sales = lower bill.
No surprises
Price drops when revenue dips. We grow together.
Core features
Full access from day one. CAPI add-on available for $49/mo.
First-party tracking
Recover the conversions pixels miss
E-commerce Dashboard
All your metrics in one place
Unified Ads Manager
Meta, Google, TikTok & more
Customer Journeys
See every touchpoint
Enriched data sendback
Push data to your ad manager
Unlimited Users
Invite your whole team
Multiple Stores
Manage all accounts
24/7 live chat support
We're here when you need us
Order-Verified Tracking
Every conversion is matched to a real Shopify order.
14-Day Free Trial
Try risk-free for 14 days. Cancel anytime, no questions asked.
Just Install the App
No code changes needed. Install plugin and start tracking.
Done-For-You Setup
We'll install and configure everything for you (free on Max).
Proven Results
Real numbers from real stores using TrueROAS
+27%
Higher ROAS
Average increase in 1-2 months
-35%
Lower CPA
Better data = smarter optimization
3x
Scale Confidence
Scale spend knowing data is accurate
Feature by feature
What each tool does with a sale, what you can do with the data, and what it costs a store your size.
Sends data back only WeTracked | BEST VALUE  TrueROAS | 12-month contract Triple Whale | |
|---|---|---|---|
| What it costs | |||
| Pricing starts at | $49/mo (500 orders) | Free under $10k/mo, then $39 | Free plan, then from $219/mo |
| Price for a store doing $100k/mo | $119est. -60% vs TrueROAS | $299Pro plan | $549+84% vs TrueROAS |
| Contract | Monthly, 20% off annual | Monthly, cancel anytime | 12 months, 30 days' notice |
| What it does with each sale | |||
| Where its numbers come from | Does not count sales, only forwards them | Every number starts from a real Shopify order | Pixel guess, filled in by a model |
| Counts a sale only if a real Shopify order exists | ✕ | Order-verified | ✕ |
| Sends your sales back to Meta & Google | Meta CAPI + Google enhanced conversions | ||
| Shows which ad made each sale | ✕ | Channel, campaign, ad and creative | |
| Customer journey on every order | ✕ | Every order | |
| Attribution per product | ✕ | Pro plan | |
| Lifetime value per channel | ✕ | Pro plan | |
| Post-purchase survey built in | ✕ | One question, every order | |
| What you can do with the data | |||
| Manage ads inside the tool | ✕ | All platforms | |
| AI assistant on your data | Not public | Trew AI, plus agents on your data | Moby |
| Works with Claude, ChatGPT and Cursor (MCP) | Not public | Pro plan | Read-only |
| Shows if an ad really added sales | ✕ | True Horizon | Not public |
| How often data updates | Not public | ⚡ 6 mins | Not public |
| Included features | 1 of 11 | 11 of 11 | 9 of 11 |
List prices from each vendor's public pricing page, against TrueROAS Pro at $299 for a store doing $100k/mo. “est.” is our estimate from the vendor's published tiers. “Not public” means the vendor does not document that feature, and it does not count as included.
Sources: Triple Whale: Triple Whale public APIs · Triple Whale: Triple Whale MCP · Triple Whale: How the Triple Pixel works
Don't just take our word for it
Shopify
4.7
Verified reviews
WordPress
4.9
Verified reviews
Trustpilot
5.0
Verified reviews
4.7
Verified reviews
Marius
Ad Agency
$150K+ ad spend/month
Soon three years with TrueROAS and still happy with it!
Jan 15, 2025
Varius
Founder @ PLSFIX
$80K+ revenue/month
2 months and big results
Dec 8, 2024LederKur
GermanyVery good app. I almost turned off an ad set that had a 4.5 ROAS because Meta tracked not all of the sales and had a Meta 1.5 ROAS.
Apr 28, 2026League Outfitters
United StatesDefinitely worth the cost. Other attribution tools are at least 3X the cost, often with bloated features that you won't use. TrueROAS is the perfect balance for ecom brands.
Jul 6, 2026Ziga Istenic
SloveniaA complete overview of all marketing channels we use, easy to implement and a great pricing structure. Honestly in my opinion the best analytics platform.
Jul 6, 2026Jawliner USA
United StatesI have tested this tool for 2 months against another very expensive tracking tool, Hyros, and TrueROAS gives me the same 100% tracking.
Mar 27, 2023Magnapix
New Zealand · 3 yearsA competitor is currently heavily advertising that they send data back to ad platforms as if that is a unique thing, but TrueROAS has been doing this for years.
Jun 11, 2026Edis Babahmetovic
SloveniaHelped us scale by learning which ads have incremental reach, which ads actually drive performance.
Mar 26, 2026Greemloo
ItalyThe biggest difference is that it shows data in real time, while Meta is always delayed. That alone makes it much easier to make quick and accurate decisions.
Apr 19, 2026Halvera
GermanyBefore TrueROAS, I was flying blind with Meta's own reporting overstated ROAS everywhere. Now I can see exactly which campaigns and creatives are actually profitable…
Jun 12, 2026Bambu-kläder.se
DenmarkIt shows you the correct numbers, and you will get a surprise. We found that Google is performing better than we thought and Facebook is not.
Apr 25, 2023Truthkins Christian Toys
United StatesIt's great at analyzing ad creatives, headlines, hooks, etc. and letting me know which ads are effective and which are just wasting money. Incredible value.
Apr 19, 2026Barre
SwedenGreat overview of traffic from channels, ad spend. Conversions based on channel. Nice metrics on how well the ads are doing in order to make better decisions.
Mar 13, 2026EaseBlink
United Arab EmiratesIt started displaying the metrics, even though Facebook hadn't shown anything since I launched the campaign. It's very helpful to finally see the metrics.
Jun 28, 2026Solana Crowe
United StatesLove it! So much cheaper than other options.
Aug 1, 2026Swayvera
NetherlandsHad some issues with my account, but Rasmus and John were able to help out immediately and solve it. I highly recommend TrueROAS!
Apr 13, 2026Easewell
CanadaHands down the best tracking app I have ever used. The functionality is good but the best thing is how easy it is to use and setup.
May 26, 2026LifeWatch
United StatesI'm very happy with TrueROAS, it gives accurate FB tracking to a fair price. Customer service is always available to help if any issues.
Apr 23, 2024
Questions? We've got answers.
Is there a free trial?
Yes, 14 days. Cancel anytime from the app. If you need more time, just reach out and we'll extend it for you.
What payment methods do you accept?
MasterCard, Visa, Paypal, Klarna, Link, and a bunch of other methods.
Can I cancel anytime?
Yes, you can cancel anytime. Even if you forget the trial and we charge you, we'll refund you.
What's the difference between plans?
Just how much sales you got. More data, more cost; fair as can be.
Do you offer annual discounts?
Yes, they also include a 17% ROAS improvement guarantee.
Are there any setup fees or hidden costs?
No setup fee, but we do charge for extra team members and overages that are not included in your plan. But don't worry, it's only $9 per extra member and 0.00001% of overage sales. Example $1000 = 0.1
Do you offer enterprise or agency pricing?
Yes! We have a dedicated Agency tab on this pricing page with plans from $149/mo based on your clients' combined ad spend. For custom volume or annual commitments, book a call with Rasmus: trueroas.com/book
What happens if I exceed my plan limits?
it's only $9 per extra member and 0.00001% of overage sales that are not included in your plan.
Do you support international currencies?
Yes we support pretty much all currencies