.PEPPER..FIELD

About the company

.pepper..field is a Czech brand built around Kampot pepper, the pepper grown around Kampot in Cambodia, sold whole, fresh, fermented and freeze-dried, with Kampot salt, gift sets and grinders alongside.

Pepper is a gift as much as a pantry staple. Sales build through the autumn towards Christmas, and the ad budget has to build with them.

Challenge

.pepper..field runs Meta and Google at the same time, and both platforms claim the same orders.

Key issues:

• Inflated platform ROAS: each platform reports its own version of the same sales

• Seasonal budgets: spend has to grow into the gifting season on numbers that can be trusted

• Two channels, one truth: which of Meta and Google really brings the orders, and at what return

• Scaling with confidence: every budget increase is a bet on the reported numbers being right

Strategy

.pepper..field connected their Shopify store, Meta and Google Ads to TrueROAS in December 2025, so every order is matched to the ads it came from.

How TrueROAS solved it:

• True ROAS per campaign: store sales divided by ad spend, across Meta and Google, instead of each platform's own count

• Weekly reports: sales, spend, True ROAS and new customers every week, the same numbers as the dashboard

• Real-time data: updated every 6 minutes, so budget decisions follow what sold, not what was reported

• Scaling on real returns: ad spend grew 53% from May to October while the real return kept rising

Solution

From May to October 2026, blended True ROAS went from 2.8 to 4.4, a 57% increase, with ad spend up 53% and sales up 140%.

Key results:

• 57% higher True ROAS: 2.80 in May to 4.38 in the four weeks to 18 October

• +140% sales: with 53% more ad spend over the same weeks

• +130% orders: 812 orders in May to 1,871 in the four weeks to 18 October

• Every krona measured on store orders: never on what Meta or Google reported