BOXBOLLEN

About the company

Boxbollen is a Swedish product that turns training into entertainment: a ball on a headband you punch, that went viral and found a broad audience far beyond Sweden.

That reach made paid social the engine of the business, with campaigns running on Facebook, TikTok and Google Ads at the same time.

Challenge

Boxbollen invested heavily in advertising on Facebook, TikTok and Google Ads but had no clear picture of how the budget affected revenue.

Key issues:

• Standard attribution: could not show the real impact of each channel

• Three platforms: each reporting its own version of the same sales

• Budget decisions: about where to invest for the best return were guesswork

• Scaling: felt risky without knowing which campaigns really paid

Strategy

Boxbollen implemented TrueROAS with a data-driven plan for every krona of ad spend.

How TrueROAS solved it:

• Full attribution analysis: a clear view of how each channel contributed to total revenue, so the most profitable campaigns stood out

• Real-time optimisation: data every 6 minutes, so budget moved to the channels driving the most revenue while weak campaigns were paused

• True ROAS-driven decisions: ad strategy adjusted on the campaigns with the best real return, so every krona had maximum impact on revenue

• One dashboard: Facebook, TikTok and Google Ads measured the same way, against store orders

Solution

With a focused strategy and TrueROAS data, Boxbollen generated 20,080,000 SEK in additional revenue in just 3 months.

Key results:

• 10x True ROAS: on Facebook and TikTok

• 230 SEK: average cost per purchase

• Profitable scaling: campaigns grown on real returns, not platform-reported ones

• Clear channel picture: the founder's words: they can now see which channels drive revenue