TrueROAS vs. WeTracked (2025): Why Just Tracking Data Isn't Enough Anymore
Both TrueROAS and WeTracked offer solid first-party tracking. But in 2025, simply knowing your numbers isn't enough. TrueROAS gives you everything WeTracked offers PLUS AI-powered insights, conversational data analysis, and automated optimizations for just $29 more per month.
Quick Comparison: TrueROAS vs. WeTracked
| Feature | WeTracked | TrueROAS | Notes |
|---|---|---|---|
| Core Attribution | |||
| Server-Side Tracking | ✔️ | ✔️ | Both offer industry-standard accuracy. |
| Multi-Channel Attribution | ✔️ | ✔️ | Meta, Google, TikTok, etc. |
| Key Differentiators | |||
| AI-Powered Chat | ❌ | ✔️ | Ask questions, get instant insights. |
| AI Dashboard Creation | ❌ | ✔️ | Create dashboards via text prompts. |
| Feed AI Optimization | ❌ | ✔️ | Auto-optimizes product feeds. |
| Direct Ad Platform Control | ❌ | ✔️ | AI can create/modify ads directly. |
| Pricing | |||
| Monthly Cost | $X | $X + $29 | Significantly more value for minimal cost increase. |
What Makes TrueROAS Different?
AI Chat: Your 24/7 Data Analyst
Ask questions in plain English and get instant insights:
- "What was my true ROAS for the Q3 Facebook campaign?"
- "Show me my top 5 TikTok ads for US customers aged 25-34"
- "Create a Meta ad set targeting our best summer sale audience"
AI Dashboards: Zero Setup Required
Build custom dashboards instantly with simple commands:
- "Build a customer journey dashboard from TikTok to purchase"
- "Show me executive summary: spend, revenue, ROAS for last 30 days"
Feed AI: Auto-Optimize Product Feeds
Automatically enriches your Google Shopping and Meta feeds with performance data, helping ad platforms show the right products to the right users.
Why Choose TrueROAS?
Time to Value: TrueROAS gets you insights on day one with zero learning curve. Ask questions, build dashboards, and optimize feeds immediately.
Cost: For just $29 more than WeTracked, you get AI chat, dashboard creation, and feed optimization - tools that typically cost hundreds more elsewhere.
Complete Solution: Everything WeTracked offers PLUS actionable intelligence that helps you scale faster.
The Bottom Line
WeTracked gives you data. TrueROAS gives you data + intelligence + action.
For just $29 more per month, you get AI chat, dashboard creation, and feed optimization - features that would typically cost hundreds elsewhere.
Ready to scale with AI-powered insights? Choose TrueROAS.
Frequently Asked Questions (FAQ)
Q1: Is TrueROAS a replacement for WeTracked?
A: Yes. TrueROAS provides all the core attribution and tracking features that WeTracked offers, plus an additional suite of AI-powered tools for analysis and action, making it a complete and superior solution.
Q2: How does the TrueROAS AI Chat actually work?
A: The AI Chat connects via API to your ad platforms (like Meta and Google) and your TrueROAS attribution data. When you ask a question, it queries all these sources in real-time to provide a comprehensive, accurate answer that you couldn't get from any single platform alone.
Q3: Is setting up Feed AI complicated?
A: Not at all. TrueROAS has designed Feed AI to be incredibly user-friendly. The onboarding is a simple, guided process that gets your product feed connected and enriched far faster than traditional methods.
Q4: Is TrueROAS worth the extra $29 over WeTracked?
A: Absolutely. The value of the time saved on manual analysis, the improved performance from features like Feed AI, and the ability to make faster, data-backed decisions provides an ROI that far exceeds the small additional monthly cost.
References
[1] "The Importance of First-Party Data in Post-Cookie Advertising," Digital Marketing Institute, 2024.
[2] "Conversational AI: The Future of Business Intelligence," Forbes Technology Council, 2025.
[3] "Optimizing Product Feeds for Performance Max and Shopping Campaigns," Google Ads Help Center, 2025.
Disclaimer: Pricing and feature information is based on data available as of August 2025. Please consult the official TrueROAS and WeTracked websites for the most current information.
