NUDE COSMETICS

About the company

Nude Cosmetics is a German vegan beauty brand founded in Köln (Cologne), Germany. The company stands for natural beauty and sustainability, offering 100% vegan, cruelty-free cosmetics made with high-quality natural ingredients.

Their mission is to show how simple it is to feel beautiful while doing good for the environment. All products are Made in Germany and dermatologically tested, ensuring both quality and ethical standards. With over 25,000+ happy customers, Nude Cosmetics has built a reputation for natural, vegan beauty products that deliver results without compromise.

Challenge

As a growing vegan beauty brand in Germany, Nude Cosmetics invests heavily in digital advertising to reach their eco-conscious customer base. However, they faced the common challenge of incomplete attribution—not knowing which ads were truly driving their online sales.

Key issues:

• GDPR compliance tracking gaps — strict privacy regulations in Germany limited traditional tracking methods

• Cross-device customer journeys — customers browse on mobile but purchase on desktop, breaking attribution chains

• Missing conversion data — many sales appeared as unattributed, especially from organic and social channels

• Inability to optimize ad spend — couldn't confidently scale winning campaigns or cut underperforming ones

Strategy

Nude Cosmetics implemented TrueROAS to gain complete order visibility across all their advertising channels while maintaining full GDPR compliance.

How TrueROAS solved it:

• Server-to-server tracking — connected Shopify with all ad platforms, bypassing browser and cookie limitations while staying GDPR compliant

• AI-powered attribution — analyzes multiple signals including IP addresses, browser fingerprints, and purchase data to accurately track conversions

• Real-time data sync — updates every 5 minutes for faster decision-making on campaign performance

• Unified dashboard — single source of truth showing all campaigns and their true ROI, eliminating spreadsheets

Solution

Within 3 months of implementing TrueROAS, Nude Cosmetics achieved a 22% increase in ROAS, giving them the confidence to scale their marketing efforts.

Key results:

• 100% order attribution — every sale tracked back to its source, including previously untracked conversions

• 22% ROAS increase — better data enabled smarter budget allocation across Facebook, Google, and other channels

• GDPR-compliant tracking — server-side tracking ensures privacy compliance while maintaining accurate attribution

• Confidence to scale — accurate attribution enabled strategic ad spend increases with full visibility into ROI