TrueROAS vs ClickMagick — Which Attribution Engine Fits Your Business?

Last checked 20 Apr 2025

Skip‑to‑the‑Good‑Stuff (TL;DR)

• Running a Shopify or Woo store? Want every order linked to the exact ad and fed back to Meta/Google/TikTok for smarter bidding? Grab TrueROAS.
• Managing affiliate offers or mixed funnels? Need dead‑simple click & sale tracking across weird traffic sources? ClickMagick still rocks.
• Pricing vibes: TrueROAS charges on store revenue; ClickMagick on monthly clicks. Crunch the numbers—whichever keeps costs lower as you grow wins.

Feature Snapshot

Key Differences at a Glance

What you care about	🔵 TrueROAS	🟠 ClickMagick
Built for	Shopify / WooCommerce stores $10k–$250k + monthly sales Order‑level attribution	Affiliates & media buyers Any funnel / traffic mix Link‑level click tracking
Brains under the hood	AI multi‑touch + Promethean model Server‑side + 1st‑party cookies “Magic Insights” alerts	TrueTracking® rules engine 1st‑party cookies only 10+ attribution windows
Data freshness	Orders in ≈ 5 min Live dashboards	Clicks log instantly Cost sync every few min
Integrations	1‑click Shopify & Woo Meta, Google, TikTok, Pinterest, Bing Sends CAPI / Conversion API back	Drop‑in pixel script API / Zapier hooks No deep storefront plug‑ins
Pricing (monthly)	$99 ≤ $40k sales $199 ≤ $100k $349 ≤ $250k	$79 for 10k clicks $169 for 100k $299 for 1 M
UX & onboarding	4‑minute setup Game‑style dashboard	Step‑by‑step wizard Spreadsheet vibe
Support	Live chat with engineers WhatsApp concierge for agencies Onboarding call with founder Rasmus	Email & live chat Onboarding call (higher tiers)

1. Day‑to‑Day Experience

This TrueROAS vs ClickMagick matchup starts with daily use: TrueROAS logs every order against its ad and highlights anomalies—ideal for fast e‑commerce tracking. ClickMagick keeps an affiliate click‑tracker bird’s‑eye view, perfect when you juggle landers and solo ads.

2. How Accurate Is the Data?

First‑party + server events are non‑negotiable after iOS 17. TrueROAS’ ML model often attributes 30‑40 % more revenue than pixels alone. ClickMagick fights blockers with custom domains—solid, but cookie‑centric.

3. Actionability

ClickMagick shows winners—then you tweak budgets. TrueROAS pushes conversions back to Meta/Google so their AI auto‑optimises. Less clicking, more coffee.

4. Paying the Bill

Click caps look cheap until a reel goes viral. Revenue‑based pricing only spikes when sales do—nice problem to have. Crunch your numbers.

5. Getting Set Up & Getting Help

TrueROAS: self‑serve in minutes; stuck? Chat with founder Rasmus or an engineer. ClickMagick: detailed wizard and “fanatical” support, but you wire extra pieces yourself. Full ClickMagick price sheet here.

Bottom Line

🔵 TrueROAS is the attribution tool for merchants who need order‑level clarity and automated optimisation.
🟠 ClickMagick is for marketers juggling multiple traffic sources who just need reliable click logs—fast.

Next step? Start your TrueROAS vs ClickMagick test drive: grab the 14‑day TrueROAS trial at trueroas.com/why or spin up ClickMagick’s starter tier. Run them side‑by‑side for a week—the numbers won’t lie.