TrueROAS vs WeTracked — same core tracking, way more you can act on
Quick Answer
WeTracked tracks and forwards conversions. TrueROAS does that and gives you faster refresh, AI insights, and actionable features — so you can actually change budgets and scale with confidence.
Quick Comparison
| Feature | WeTracked | TrueROAS |
|---|---|---|
| First-party tracking | ✅ | ✅ |
| Data refresh speed | "Real-time forwarding" | 5-6 min updates |
| AI insights | ❌ | ✅ |
| Pricing (monthly) | $119.20+ | $82+ |
| Platform support | Shopify focus | Shopify + WordPress |
Key Differences
🚀 What makes TrueROAS different
- Faster refresh: 5-6 minute updates vs basic forwarding [1]
- AI insights: Built-in intelligence and predictive guidance [2]
- Unified view: See complete customer journeys and act on them [3]
- Better platform support: WordPress plugin + enhanced integrations [4]
📊 What WeTracked focuses on
Pricing Comparison
WeTracked Pricing
- Business: $119.20/mo (3,000 orders)
- Scale-up: $199.20/mo (7,500 orders)
- Some directories show $49 Starter plan
TrueROAS Pricing
- Starter: $82/mo
- Professional: $165/mo
- Enterprise: $290/mo
💡 TrueROAS offers more features (AI insights, faster refresh, unified view) at lower price points than WeTracked's comparable tiers.
Why This Matters for Your Business
⏱️ Speed to Action
5-6 minute updates let you validate a creative or audience shift today, not tomorrow. This means faster optimization and better results.
🎯 Less Guesswork
AI surfaces what to scale or cut; you're not stitching together data from five different tabs to make decisions.
💰 Better ROI
Get more features for less money, plus the ability to make data-driven decisions faster.
Bottom Line
If you only need simple tracking and forwarding, WeTracked is fine. If you want to see the truth faster and act on it with AI-guided decisions and a clearer journey view, go with TrueROAS.
Frequently Asked Questions
If you only need simple tracking and forwarding, WeTracked is fine. If you want to see the truth faster and act on it with AI-guided decisions and a clearer journey view, go with TrueROAS.
FAQ
Which tool is better for agencies managing multiple accounts?
TrueROAS offers unified multi-account management with faster refresh rates and AI insights across all clients. WeTracked focuses more on individual store tracking without the broader intelligence layer.
How accurate is the 5-6 minute refresh claim for TrueROAS?
TrueROAS processes conversion data every 5-6 minutes on their platform pages, allowing for same-session optimization decisions. WeTracked focuses on real-time forwarding but doesn't emphasize on-platform refresh speed.
Do both tools prevent attribution overlap between platforms?
Both use first-party tracking to provide accurate attribution. TrueROAS adds AI-powered attribution modeling to help determine the most impactful touchpoint when there are multiple interactions across platforms.
