TrueROAS vs ClickMagick — Which Attribution Engine Fits Your Business?
Last checked 20 Apr 2025
Skip‑to‑the‑Good‑Stuff (TL;DR)
- Running a Shopify or Woo store? Want every order linked to the exact ad and fed back to Meta/Google/TikTok for smarter bidding? Grab TrueROAS.
- Managing affiliate offers or mixed funnels? Need dead‑simple click & sale tracking across weird traffic sources? ClickMagick still rocks.
- Pricing vibes: TrueROAS charges on store revenue; ClickMagick on monthly clicks. Crunch the numbers—whichever keeps costs lower as you grow wins.
Feature Snapshot
Key Differences at a Glance
1. Day‑to‑Day Experience
This TrueROAS vs ClickMagick matchup starts with daily use: TrueROAS logs every order against its ad and highlights anomalies—ideal for fast e‑commerce tracking. ClickMagick keeps an affiliate click‑tracker bird’s‑eye view, perfect when you juggle landers and solo ads.
2. How Accurate Is the Data?
First‑party + server events are non‑negotiable after iOS 17. TrueROAS’ ML model often attributes 30‑40 % more revenue than pixels alone. ClickMagick fights blockers with custom domains—solid, but cookie‑centric.
3. Actionability
ClickMagick shows winners—then you tweak budgets. TrueROAS pushes conversions back to Meta/Google so their AI auto‑optimises. Less clicking, more coffee.
4. Paying the Bill
Click caps look cheap until a reel goes viral. Revenue‑based pricing only spikes when sales do—nice problem to have. Crunch your numbers.
5. Getting Set Up & Getting Help
TrueROAS: self‑serve in minutes; stuck? Chat with founder Rasmus or an engineer. ClickMagick: detailed wizard and “fanatical” support, but you wire extra pieces yourself. Full ClickMagick price sheet here.
Bottom Line
🔵 TrueROAS is the attribution tool for merchants who need order‑level clarity and automated optimisation.
🟠 ClickMagick is for marketers juggling multiple traffic sources who just need reliable click logs—fast.
Next step? Start your TrueROAS vs ClickMagick test drive: grab the 14‑day TrueROAS trial at trueroas.com/why or spin up ClickMagick’s starter tier. Run them side‑by‑side for a week—the numbers won’t lie.