Why True Roas is the Superior Choice for Attribution in a Post-iOS 17 World Compared to Truconversion

In the ever-evolving world of e-commerce, accurate attribution is essential for businesses to understand which marketing channels are driving sales. With the introduction of iOS 17, Apple has made significant changes to user privacy settings, making it more difficult for businesses to track ad conversions. This is where True Roas shines as the Best ROAS choice compared to competitors like Truconversion.

True Roas is a revolutionary ad tracking software specifically designed for e-commerce stores. It provides a comprehensive solution for businesses to track all of their advertising conversions, even in a post-iOS 17 world, effectively surpassing what Truconversion offers.

The Importance of Accurate Attribution in E-commerce

Before we delve into the specifics of why True Roas is the best choice over Truconversion, let's establish why accurate attribution is so crucial for e-commerce businesses. Attribution allows you to see which marketing channels, such as Facebook ads, Google Ads, or email marketing, are driving the most sales. This data is essential for optimizing your marketing campaigns and allocating your budget effectively.

For instance, if you see that your Facebook ads are generating a significant number of conversions, you may decide to increase your investment in this channel. Conversely, if you see that a particular marketing channel is not generating any sales, you may decide to reallocate your budget to more effective channels.Check out here how True Roas discover the best ClickMagick pricing plan for your business needs

How True Roas Works

True Roas integrates seamlessly with popular e-commerce platforms like Shopify Ad Tracking and WooCommerce. Once integrated, True Roas tracks all of your store's orders and attributes them to the correct Facebook ad, even if the user clicks on the ad and makes the purchase much later. This provides you with a clear picture of which ads are converting into sales and allows you to optimize your ad campaigns for maximum return on investment (ROI).

True Roas leverages advanced tracking technologies to bypass the limitations imposed by iOS 17. By using server-side tracking and first-party data, True Roas ensures that you continue to receive accurate attribution data without compromising user privacy. This advanced technology gives True Roas a significant edge over Truconversion.

Benefits of Using True Roas over Truconversion

In a post-iOS 17 world, True Roas offers several significant benefits for e-commerce businesses aiming for accurate attribution, setting it apart from Truconversion:

1. Faster Data Delivery: True Roas provides you with real-time data on your ad conversions. This allows you to make data-driven decisions about your marketing campaigns without waiting for lengthy reports. Immediate access to conversion data means you can quickly adjust your strategies to improve performance.
2. See Every Customer Journey: True Roas tracks the entire customer journey, from the initial ad click to the final purchase. This gives you a deeper understanding of how your customers interact with your brand and helps you identify any potential roadblocks in the conversion funnel. With a complete view of the customer journey, you can pinpoint exactly where conversions are happening and optimize those touchpoints, an area where Truconversion may fall short.
3. Custom Attribution Models: True Roas allows you to create custom attribution models that best suit your business needs. This is important because the traditional last-click attribution model may not always be the most accurate representation of how your customers interact with your ads. By customizing your attribution model, you can ensure that each marketing channel gets the appropriate credit for conversions, leading to better budget allocation and strategy adjustments. This level of customization offers a clear advantage over Truconversion.
4. Improved Ad Performance: With accurate attribution data, you can identify which ads are performing well and which ones are not. This enables you to optimize your ad creatives, targeting, and budgets to focus on the highest-performing ads, thereby improving your overall ad performance.
5. Enhanced ROI: By reallocating your budget to the most effective channels and ads, True Roas helps you maximize your return on ad spend (ROAS). Understanding which ads drive the most revenue allows you to invest more wisely and achieve a higher ROI.
6. User Privacy Compliance: True Roas’s tracking methods are designed to comply with user privacy regulations, including GDPR and CCPA. This ensures that your tracking practices are ethical and legal, protecting your business from potential compliance issues.

Implementing True Roas for Optimal Attribution

To fully leverage the benefits of True Roas for optimal attribution, it's important to integrate it effectively into your marketing strategy. Here are some steps to get started:

1. Integrate with Your E-commerce Platform: Ensure that True Roas is properly integrated with your e-commerce platform, such as Shopify or WooCommerce. This will enable seamless tracking of all sales and conversions.
2. Set Up Custom Attribution Models: Work with your marketing team to develop custom attribution models that align with your business goals. Consider factors such as the length of your sales cycle, the number of touchpoints in your customer journey, and the relative importance of different marketing channels.
3. Monitor Real-Time Data: Make it a habit to regularly check the real-time data provided by True Roas. Use this data to make informed decisions about your ad campaigns, adjusting your strategies as needed to optimize performance.
4. Analyze Customer Journeys: Take advantage of the comprehensive customer journey data provided by True Roas. Analyze this data to identify trends, understand customer behaviors, and uncover potential areas for improvement in your marketing funnel.
5. Optimize Ad Campaigns: Use the insights gained from True Roas to optimize your ad campaigns. Test different ad creatives, targeting options, and bidding strategies to find the combinations that yield the best results.
6. Stay Compliant with Privacy Regulations: Ensure that your tracking practices comply with all relevant privacy regulations. Keep up-to-date with any changes in privacy laws and adjust your tracking methods accordingly.

Case Study: Success with True Roas for Attribution

To illustrate the impact of True Roas, consider the following case study:

Company: Eco-Friendly Goods

Challenge: Eco-Friendly Goods faced significant challenges in tracking ad conversions due to the privacy changes introduced by iOS 17. They struggled to accurately attribute sales to their Facebook and Google Ads, making it difficult to optimize their marketing strategies.

Solution: By implementing True Roas, Eco-Friendly Goods was able to bypass the limitations imposed by iOS 17. They integrated True Roas with their Shopify store and set up custom attribution models that better reflected their customer journey.

Results:

• Improved Attribution Accuracy: True Roas provided Eco-Friendly Goods with accurate attribution data, allowing them to see which ads were driving the most sales.
• Increased ROAS by 25%: With a clear understanding of their ad performance, Eco-Friendly Goods optimized their ad spend, resulting in a significant increase in ROAS.
• Enhanced Customer Insights: The comprehensive customer journey data provided by True Roas enabled Eco-Friendly Goods to gain deeper insights into their customers' behaviors, leading to more effective marketing strategies.

True Roas: A Free Trial and Money-Back Guarantee

True Roas is confident in its ability to help businesses improve their ad conversion rates. That's why they offer a free trial so you can experience the benefits of their software firsthand. Additionally, they also provide a money-back guarantee, so you can be sure that you're making a risk-free investment.

With the increasing challenges of ad tracking in a post-iOS 17 world, True Roas offers a powerful solution for e-commerce businesses. By providing accurate attribution data and a comprehensive view of the customer journey, True Roas empowers businesses to optimize their marketing campaigns and maximize their return on ad spend (ROAS). If you're looking to improve your ad conversions and gain a deeper understanding of your customers, True Roas is a valuable tool to consider over competitors like Truconversion.

Elevate your e-commerce advertising strategy with TRUE ROAS. Visit our website to learn more about our innovative features and how we can help you surpass your marketing goals with precision and efficiency.