4.8/5
Shopify App Store
DTC founders & experts
4.5/5
Trustpilot
4.8/5
Shopify App Store
4.5/5
Trustpilot
DTC founders & experts
More sales from the same ad budget
Feed Meta and Google the orders they miss
- Keep your ads as they are
- Works next to your tools
- Install takes minutes
30 minutes with Rasmus, the founder
1,000+ stores use TrueROAS, including
Add up what Meta and Google claim. Then look at your store.
Example store, last 30 days. The line marks everything the store sold.
Meta reports
$71,000
Google Ads reports
$52,000
Meta + Google together
+$23,000 more than the store sold
$123,000
Store, all sales
$100,000
Together they claim 123% of all sales. That's the number budgets get raised on.
Truth in, growth out.
Two things, in this order.
- 1
See what really sold
Every order matched to its ads and counted once, next to Meta and Google.
- 2
Feed them the orders they miss
Meta and Google only learn from sales they see. Now they see every order.
It can go both ways. The ad that looked worst was one of the best.
ROAS in Meta
Sales Meta didn't see
1.5x
True ROAS
4.5x
“Very good app. I almost turned off an ad set that had a 4.5 ROAS because Meta tracked not all of the sales and had a Meta 1.5 ROAS.”
LederKur, Shopify store, Germany
Read the reviewStores that checked their real numbers
Sports & fitness
more revenue · 3 months
Sports & fitness
Read the case
Luxury beauty
True ROAS · 4 months
Luxury beauty
Read the case
Pepper & spices
True ROAS · 5 months
Pepper & spices
Read the case
Luxury fashion
True ROAS · 3 months
Luxury fashion
Read the case“Very good app. I almost turned off an ad set that had a 4.5 ROAS because Meta tracked not all of the sales and had a Meta 1.5 ROAS.”
LederKur
Shopify store, Germany
Verified review“It shows you the correct numbers, and you will get a surprise. We found that Google is performing better than we thought and Facebook is not.”
Bambu-kläder.se
Shopify store, Denmark
Verified review“Before TrueROAS, I was flying blind with Meta's own reporting overstated ROAS everywhere. Now I can see exactly which campaigns and creatives are actually profitable…”
Halvera
Shopify store, Germany
Verified review
You talk to the founder.
Rasmus wrote the attribution algorithm. The call is with him, not with a salesperson.
Rasmus Arvidsson, Founder of TrueROAS, Stockholm
- The call is with Rasmus
- 1,000+ stores use TrueROAS
- Works next to your current tools
Questions
What is TrueROAS?
A command center for e-commerce brands. It shows which ads really sold, from your store's own orders, and sends those sales back to Meta and Google.
Do I have to change my ads?
No. Your ads, campaigns and UTMs stay as they are. TrueROAS sends Meta and Google the orders they miss, on top of what they already track.
Do I have to remove my current tools?
No. TrueROAS works alongside Triple Whale, Northbeam, Hyros and GA4. Nothing has to be removed.
How long does setup take?
Install takes minutes. Connecting your ad accounts and sending sales back takes a little longer, and we help you with it.
What does it cost?
The plans are on our pricing page. It is about half the price of Triple Whale's last published prices.
See what your ads really sell.
A free 30-minute call. Rasmus goes through your numbers and what to fix first.
Learn Growth Potential