#1 Triple Whale alternative: Save 30% without sacrificing accuracy
For Shopify & WooCommerce brands who want the most accurate tracking and analytics dashboard โ at a more affordable price.
TrueROAS gives you a centralized truth and forces fingerprint tracking back into your Meta & Google Ads Manager so you never turn off a winner again.
โก2-minute setup
๐Zero learning curve
Track for Free first $5.000 sales per month
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Triple Whale vs TrueROAS ROI Comparison
Adjust your monthly revenue to see the value, better data accuracy, and improved ROAS you get with TrueROAS compared to Triple Whale.
Your Monthly Revenue
$50,000
More Value + More Accurate = Better ROAS
More value vs Triple Whale
More features, better tracking, lower cost-$50/mo saved
No Overreporting. Only truth
See conversions Triple Whale misses+17%
Better Optimization from accurate data
Better data = better ad optimization+7%
Save vs Triple Whale
-$50/mo
$600/year savedMore Accurate Data
+24%
See conversions TW missesROAS Improvement
+$2,000/mo
$24,000/yearTotal Monthly Benefit
+$2,050
$24,600 annually
What You Get When Switching from Triple Whale
Real results from stores who made the switch โ better tracking, faster data, and significant cost savings.
~$220/mo
Cost savings
vs Triple Whale ($179 vs $399)
20x faster
Data updates
6 mins vs 2 hours
99%
Tracking accuracy
vs Triple Whale's 92%
0 days
Downtime when switching
No need to relaunch ads
Same System but Simpler Setup ๐
Install app. Connect ad accounts. Start feeding AI. TrueROAS uses the same structure as Triple Whale, so you don't need to change any settings.
Connect with App
TrueROAS Connects Ads
Why Effortless Switch from Triple Whale
TrueROAS uses the same UTMs as Triple Whale. Install and run it alongsideโno changes needed.
Same UTMs
Zero setup
Run alongside
Why I Built TrueROAS
I was data-driven without truthful data, and it was a prison for growth.
"As an e-commerce founder, data scientist and savvy marketer I saw this as my opportuntity to solve the problem once and for all. From a basement in Sweden I coded the TrueROAS algorithm that still is the backbone of our tracking. My vision is to offer clarity around tracking & attribution to a fair price, so that growth marketers and e-commerce unicorns can scale with predictability with at least a 32x ROI cost (our pricing is based on this).
โ Rasmus Arvidsson, Founder & CreatorWhy People Switch to TrueROAS
Shopify App Store5.0
4.9
4.7
Varius
Founder @ PLSFIX โข $180k/month
Switched from Triple Whale
Dec 8, 2024
Marius
Ad Agency โข $950k/month
Great for working with multiple brands.
Jan 15, 2025$320k/month
Jawliner USA
Tested vs Triple Whale and saw
$80k/month
Swedish Brand (MWHW)
WOW! This app is really amazing
$95k/month
MYLIFE24.CH
Super App. Helps me very well with scaling individual Meta ads. Triple Whale couldn't do this accurately.
$140k/month
Bambu-klรคder.se
Google is performing better than we thought
$250k/month
LifeWatch
Very happy with TrueROAS. It gives accurate FB tracking at a fair price. Triple Whale cost more and was less accurate.
Do you fit the TrueROAS Profile?
DTC Brands
You want to scale your ads
You waste budget on testing not yielding results
Can't sleep knowing your ROAS is wrong
You spend at least $1000/month on ads
Ad Agencies
Want to wow clients with transparent, accurate reporting
Wasting hours on manual data compilation & analysis
Want to retain clients longer with provable results
Need a stronger brand with our white-labeled dashboards
๐ Built for e-commerce. Loved by agencies. Trusted by brands.
Safe for Your Store
GDPR
100% privacy-friendly tracking that follows all GDPR, CCPA, and PECR regulations.
No consent popups needed
SETUP TIME
Complete your setup in under 5 minutes with our guided installation process.
No developer needed
PERFORMANCE
Zero impact on your store's speed or performance - we run everything on our servers.
No site slowdowns
PIXELS
Works alongside your existing pixels, enhancing them without replacing anything.
No disruption to ad accounts
When Will You Stop Guessing?
Blended ROAS
5.3x
New Customer CPA
$27.50
LTV
$187.35
๐ฏBest Performing Ads
Summer Collection
Product Showcase
Viral Product Demo
๐Best Performing Channels
Google Search
Facebook Prospecting
Instagram Stories
โ Ad Waste Ranked by Source
Facebook Broad Audience38%
Google Display Network27%
YouTube Skip Ads18%
Explore More About TrueROAS
Choose your path to better ad tracking
2 min overview
Interactive walkthrough
1-on-1 with expert
How brands likes yours use us
Full capabilities
Plans & packages
One Source of Truth. Zero Complexity.
All your ads, all your attribution, every single orders in one place you can trust
+47%
More Conversions
Reported vs platform pixels
+12%
Higher ROAS
Average improvement
+25%
Better CVR Data
See the real numbers
What You Get
One Centralized Truth
Manage all ads and attribution for every single order in one place. No more jumping between platforms.
Transparent Tracking You Can Trust
Verify any conversion yourself โ we show the exact order ID in Shopify. No black boxes, ever.
Media Buyer Heaven
NC-ROAS, LTV, MER, Creative Analysis, Customer Journeys โ all the ecommerce metrics 8-figure brands use to scale
Enriched Signal Recovery (CAPI)
Our proprietary TrueID technology enriches your conversion data and sends it back to ad platforms
Zero Learning Curve
Preset dashboards, pre-configured settings โ just plug and play. Your grandma could handle it.
Customizable & Shareable Dashboards
100+ templates, AI builder, live shareable links. Build the perfect view for your team or clients.
Common Concerns Answered
"Is the tracking actually accurate?"
Verify any conversion yourself โ we show the exact order ID in Shopify. No black boxes.
"Switching tools sounds like a hassle..."
1-click Shopify install. 60 days of data backfilled instantly. Live in 5 minutes. TrueROAS picks up all your current UTMs so you don't need change it.
"What if it doesn't work for my store?"
14-day free trial + 10X ROI guarantee. If you don't see value, we'll refund everything.
"I don't have time to learn another tool"
Preset templates and 1 click setup your grandma could handle, but still we offer a Free done-for-you setup call. We configure everything for you.
What You're Getting
TrueROAS Pixel
Server-side tracking with True Fingerprinting
$199/mo
Signal Recovery (CAPI)
Enriched conversion data sent back to ad platforms
$149/mo
Creative Lab
Hook rates, hold rates, creative performance analysis
$179/mo
"Whale Hunter" LTV & Product Analytics
Cohort analysis, product margins, customer lifetime value
$99/mo
Real Profit Dashboard (Shareable)
100+ templates, AI builder, live shareable links
$149/mo
Total Value:
$775/month
Get ALL of this for just:
$29
/month
That's 96% OFF
Under $10k/month revenue? FREE forever.
Avg 15% profit recovery
1,200+ stores trust TrueROAS
Zero Risk
14-day free trial (card required)
60-day instant data backfill for Shopify
Free done-for-you installation call
10X ROI Guarantee, or 90 days free + full refund
2-click install ยท See your metrics in 5 minutes
Broken Ad Data Is Holding You Back
E-commerce brands waste 37% of ad spend on campaigns that don't work.
Inconsistent ROAS
- Digiday
Ads Fatigue Too Fast
- Forrester Research
CPM is too high
- MarTech
Stop Wasting 37% Ad Spend
Thousands already stopped wasting 37% ad spend.
When will you?
Start Free Trial โNot sure? We got all your answers right here.
๐ค Who is this for?
E-commerce advertisers using Shopify, WooCommerce or any other platform with custom integration. Perfect for store owners to manage their revenue streams, and ad agencies to manage multiple accounts.
๐ฏ How can TrueROAS track better?
The True Tracking algorithm can see the entire customer journey more clearly (using advanced machine learning to match all the users cookies, browsers, IP, and much more).
Then, as every little data point is saved the AI can reprocess all of your data with an attribution model built for eCom stores like yours, even if your customer first visited 6 months ago.
This data is then presented to you, connected to the exact ad (or source), so you don't have to go back and forth between ads manager or other tools.
Finally you can scale with confidence.
๐ณ Payment methods
TrueROAS accepts all major cards, including bank transfer, Klarna, Paypal, Link and a bunch of other methods.
๐ค How can I know the tracking REALLY is accurate?
You can see every customer journey and refer it back to the exact order number in your store. Never doubt if a conversion is "real" again.
๐จ โ๐จโ๐ฆโ๐ฆ What if I have multiple store (or clients)
Switch between ad accounts and stores in 2 clicks.
๐งโ๐ป Do I manage ads in TrueROAS or Ads Manager?
TrueROAS have its own ads manager, showing all your ads AND other sources of your purchases in your store.
๐ช Can I use multiple pixels?
Yes, you can use an infinite amount of pixels.
โฐ How long to get started?
To set up tracking for your store you need around 4 minutes.
When you used our 1-click Facebook log in, your setup is already 33% done.
๐ When can I start seeing results
From the day you install TrueROAS you can start seeing results already 48h afterwards. So you can get accurate tracking for free during our 7 day trial, no strings attached.
๐ต Do TrueROAS support my store currency?
TrueROAS uses whatever currency your store and ad account are using.
โ๐ป Is the installation technical?
If you can copy-paste, you got this. We have on-hand chat support and availability to book call with an attribution expert, just in case your setup is custom in some way.
๐ง Can I track email or other sources (like Google, TikTok or Pinterest)?
Yes. TrueROAS AI intelligently calculates where the user came from based on multiple data points.
๏ฃฟ Does this solve the IOS issues?
No. However, if you're using TrueROAS you're doing everything possible. Connecting every available data point, to make sure you don't miss a thing.
Got all your questions answered?
Best Performing Meta Audiences for Andromeda
Explore More About TrueROAS
Choose your path to better ad tracking
2 min overview
Interactive walkthrough
1-on-1 with expert
How brands likes yours use us
Full capabilities
Plans & packages